All Outdoor Industry Compass articles in Volume 13, Issue 19-20 – Page 4
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News briefsBurton opens new Hub, appoints territory manager and marketing coordinator for Nordics
Burton Snowboards will open a new multi-use space, referred to as the Burton Hub, at Norrlandsgatan 20 in Stockholm, Sweden, on Oct. 15. After establishing the concept of combining retail store, showroom, and office spaces already in Innsbruck, Munich, and Zurich, the company now expands to Scandinavia. The new Burton ...
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News briefs
Klättermusen expands agency network in Europe
Klättermusen, the Swedish outdoor brand well known for its sustainable products, is reorganizing its European agency network unimpressed by the difficult situation caused by the Covid-19 pandemic. Sales director Patrick Kaulen named seven new agencies in Europe: Brandabout in Spain, WS White & Sinclair in northern, southern and central Italy, ...
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ArticleWolverine takes its buyers conference digital
Because of Covid-19 and its related safety measures, Wolverine Worldwide has expanded its partnership with Envoy B2B and taken its buyers conference digital. The American company was obliged to cancel its Global Brand Conference for this year, depriving its 12 brands of a means to introduce their new products to ...
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ArticleEU agrees on common rules for pandemic-related travel restrictions
The European Council has adopted a recommendation on a coordinated approach to travel restrictions in response to the Covid-19 pandemic. The council comprises the heads of state or government of the countries forming the European Union, as well as the president of the council and of the European Commission. ...
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ArticleGlobal talks on digital tax prolonged to 2021
The 137 countries involved in talks on base erosion and profit shifting (BEPS) due to the digitalization of the economy have agreed to keep working towards an agreement on the taxation of digital companies by mid-2021, thus acknowledging that they will fail to strike a deal by the end of ...
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News briefsKilian Jornet launches foundation for the preservation of the mountain environments
Kilian Jornet, a ultra trail and sky runner from Spain, sponsored by Salomon and Suunto, among others, has created the Kilian Jornet Foundation, which aims to preserve mountain environments through research, direct action and education. The first project that the new foundation will support is the study and research of ...
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News briefsThe winners of the French Outdoor Award 2020
Since 2017, Outdoor Sports Valley (OSV) has been presenting the French Outdoor Award in summer and winter to promote innovative French products and services in the outdoor sports sector. Usually, the winners are announced during OutDoor by Ispo in summer and Ispo Munich in winter. Following the cancellation of the ...
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News briefsMoody’s switches Vista Outdoor’s outlook from negative to positive
Favorable trends in U.S. outdoor activity and Vista Outdoor’s good competitive position with leading brands in various niches of the market have led Moody’s to change the group’s debt rating from negative to positive, following an improvement in its Ebitda margin. Vista’s brand portfolio includes Camelbak, Bushnell, Camp Chef, Primos, ...
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News briefsEOCA online conservation vote is open
The European Outdoor Conservation Association (EOCA) has launched its public online voting, which will help the association select the projects it will fund this fall. In line with the current Plastic Free: Mountain to Sea campaign, all the projects on the shortlist are involved with the issue of single-use plastic. ...
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ArticleOberalp Virtual Convention to focus on women; introduction of new brand expected
As the first ”Oberalp Virtual Convention” in May 2020 was extremely positive for the Italian company and its brands Salewa, Dynafit, Wild Country, Evolv and Pomoca with more than 37,000 clicks, and as ongoing travel restrictions due to the Covid-19 pandemic continue to make physical events difficult, the family-owned company ...
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News briefsDeuter supports trash removal in the mountains
German backpack specialist Deuter is supporting the Austrian association #estutnichtweh (“it does not hurt”), which takes care of garbage collection in the mountains, by providing different backpack models. The association also uses other tools, all donated by various supporting partners: The trash goes into “Drecksackerl” (reusable trash bags); the hands ...
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News briefsNew textile infusions from drirelease
Optimer Brands, the parent company of the drirelease brand of “wicking, drying, cooling and freshening” textiles, is launching a series of substances for infusion during the manufacture of fabrics to produce such effects as dynamic temperature control, skin-soothing and “fresh garment confidence.” Lee Thompson, the company’s business development manager, describes ...
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ArticleHydro Flask bounces back in Q2
Helen of Troy’s houseware segment, which includes drinkware brand Hydro Flask, returned to growth in the second fiscal quarter ended on Aug. 31, after a difficult spring due to the pandemic. Sales in the segment soared by 20.2 percent from the year-ago quarter to $201.9 million, as more people returned ...
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News briefsReichmann offers retail and rental hygiene concept and products
Despite the exceptional circumstances caused by the Covid-19 pandemic, numerous owners and service staff of sporting goods stores and rental businesses took advantage of the opportunity to prepare themselves optimally for the coming winter season in this year’s service workshops of ski service specialist Reichmann & Sohn in Weissenhorn, Germany. ...
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News briefsOn athletes Schide and Grangier tame the Alps (Video)
In the case of the On Running ultratrail athletes Katie Schide and Germain Grangier, the conquest of the Alps can be added to their growing collection of already completed bucket-list adventures. At dawn on Sunday, July 19 this year, the two athletes started their epic journey in Cervinia, Italy, with ...
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News briefs
Worn Again brings together cross-industry circular advisory panel
Cyndi Rhoades, the founder of Worn Again Technologies, a British technology licensing company that just recently secured €8 million in new equity capital, has convened a Circular Advisory Panel (CAP) for guidance and influence as the company progresses towards commercialisation in the circular textile economy. The CAP will help design, ...
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News briefsSuccessful SA8000 audit of Tatonka’s factories in Vietnam
The production facilities owned by the German outdoor brand Tatonka in Ho Chi Minh City and in Binh Dinh Province in Vietnam, which are operated by Mountech Co. Ltd., meet all the requirements of the current SA8000:2014 social standard, as confirmed by the current audit conducted by TÜV Rheinland on ...
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ArticleSchöffel: Germans are looking forward to winter - but they have reservations
German outdoor company Schöffel has conducted a representative survey in cooperation with YouGov. According to the survey, German winter sports enthusiasts are looking forward to the upcoming winter season, but they also have clear reservations because of the Covid-19 pandemic. Schöffel’s survey shows that the overwhelming majority of the Germans ...
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News briefs
Tecnica goes partly direct in the U.K.
After 17 years of collaboration, the Tecnica Group has decided to stop working with a distributor in the U.K. and Ireland for the Blizzard, Tecnica and Nordica brands, using sales agents instead. The current distributor, TKC Sales, will deliver the autumn/winter 2020 collections as planned, with the exception of the ...
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News briefsBurton appoints new creative and global marketing executives
Source: © Burton Adrian Margelist Burton has named Adrian Josef Margelist as its new executive creative director, and Kelly Murnaghan as senior vice-president of global marketing. Both Margelist and Murnaghan, who have already started in their respective roles, will report to Burton’s chief executive, John Lacy. Margelist ...
