All Outdoor Industry Compass articles in Volume 14, Issue 18 – Page 2
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News briefsOrage returns to Europe
Montréal-based brand Orage, co-founded by Eric D’Anjou in 1989 and catering primarily to freeride skiers and snowboarders, is reportedly expanding back into the European market. After undergoing several changes of leadership and direction under the umbrella of the company Coalision and its CEO and president Bernard Mariette, the brand was ...
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News briefsEvoc Sports expands marketing team
Source: Jo Beckendorff Alexandra Hlawitschka On Sept. 6, Alexandra Hlawitschka started as the marketing content and press manager at German sporting goods travel transport and backpacking expert Evoc Sports. She joins Evoc from German sports glove manufacturer Roeckl Sporthandschuhe, where she spent nearly five years as communications ...
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News briefsEarly-bird bookings for Slide and OTS close mid October
The Slide and Outdoor Trade Show Winter, planned for Oct. 18-20 at the Telford International Centre, U.K., reports increasing demand for its exhibition space. According to the organizing company Rare Management, two-thirds of the space is already booked. For brands wanting to take advantage of reduced booking rates, time is ...
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News briefsEvoc Sports integrates airbag into commuter bike backpack
The German sporting goods, travel transport and backpack specialist Evoc Sports has presented the Commute A.I.R. Pro 18, its first bicycle backpack with integrated airbag and the already familiar Liteshield Plus back protector, as a concept product at the IAA Mobility show in Munich. The name of the model shows ...
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News briefs
Hunter launches first marketing campaign under Paolo Porta’s leadership
Hunter has unveiled “For the World Outside,” its first marketing campaign under the leadership of chief executive Paolo Porta, who joined the company in March. The new seasonal campaign of the British heritage boot brand features images by photographers Ryan Lowry, Anthon Gottlob and Alexandra Leese as part of a ...
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News briefs
C.A.M.P. introduces a new logo
Source: C.A.M.P. C.A.M.P., the Italian firm specializing in the manufacturing of technical products for safety in outdoor activities and work at height, has introduced a new logo. The pictogram, defined as “the graphics engine of the rebranding,” was inspired by the mountains at the beginning of the ...
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News briefsSimplon expands Connected Retail Partner program in DACH region and Benelux
Simplon Fahrrad’s Connected Retail Partner program, which was established and extensively tested many years ago at the company’s headquarters at the Simplon Experience Center, currently connects 50 bike retailers. In 2022, it is to be expanded to 100 in the DACH region and Benelux, the company says. The program’s partner ...
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News briefsPolygiene hires Sean Tindale as new CMO
Source: Polygiene Sean Tindale, new CMO Malmö, Sweden-based Polygiene Group has appointed Sean Tindale as its new chief marketing officer, effective at the end of September. He is joining in from the fashion brand Vero Moda (owned by the Besteller Group), where he was global marketing director ...
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News briefsBergamont with new marketing manager
At IAA Mobility in Munich, Gregor Cerwinski welcomed trade show visitors in his new role as head of marketing at the booth of German bicycle manufacturer Bergamont. Succeeding Pamela Busch, he officially joined the German bicycle company on Sept. 1 and will be responsible for international marketing. In this role, ...
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News briefsSri Lanka’s JAAF proactively steps up protective measures for workers
Since the initial Covid-19 outbreak in 2020, the Joint Apparel Association Forum (JAAF) and member companies continue to closely monitor the risk of spread at their factories and facilities in Sri Lanka. JAAF reports that of Sept. 9, over 90 percent of the workers at the factories have been vaccinated ...
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Short stops
Short Stops Week 37, 2021
RETAIL & DISTRIBUTION +++ Arc’teryx is continuing its retail expansion in Canada with an Arc’type concept store in Montreal that opened on Sept. 11 in the Westmount area, currently the first and only Arc’type store in the country +++ On Sept. 16, the 8th XXL Sports & Outdoor store in ...
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News briefsAclima works with Norwegian non-profit to find new sustainable solutions for textiles
REV Ocean, a non-profit company founded in 2017 and funded by Norwegian businessman Kjell Inge Røkke to restore the ocean to health, and Norwegian wool apparel specialist Aclima have entered into a collaboration agreement to develop new sustainable solutions for the textile industry. REV Ocean is focused on creating positive ...
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News briefsNew presidents for prAna and Mountain Hardwear
Columbia Sportswear has announced the promotion of Troy Sicotte to president of Richmond, California-based brand Mountain Hardwear and the appointment of Monica Mirro as president of prAna in Carlsbad, California. Both report to Craig Zanon, who was named senior vice president of emerging brands for the group earlier this year. ...
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News briefsZIV welcomes new head of technology & standardization
The German bicycle industry association, Zweirad Industrie-Verband e.V. (ZIV), welcomes Tim Salatzki as the new head of technology & standardization. Salatzki will gradually replace Ernst Brust, who initially served as ZIV’s interim managing director following the unexpected death of ZIV managing director Siegfried Neuberger last year. Since the appointment of ...
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ArticleTravis Campbell acquires Eagle Creek from VF, European organization stays on board
Effective Sept. 3, the newly formed Eagle Creek Holdings LLC owns Eagle Creek after acquiring the brand from VF Corp. The new entity based in Steamboat Springs, Colorado, is owned by Travis Campbell, an outdoor industry veteran and former president of emerging brands at VF, who left the group end ...
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ArticlePierer Mobility on track for 11th record year in a row
The current two-wheeler boom has led to record sales of 215,646 PTWs (= “Powered Two-Wheelers” = motorcycles and pedelecs) at Austrian Pierer Mobility AG in the first half of 2021. Compared to the first six months of the previous year, this is an increase of 73 percent. The group sold ...
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News briefs
Cotopaxi secures growth investment
U.S. outdoor brand Cotopaxi has secured funding led by Bain Capital Double Impact, Bain Capital’s impact investing strategy. The investment is expected to support Cotopaxi’s global growth, acceleration of its global omnichannel and experiential retail strategy, sustainable product strategy, and impact on poverty alleviation and community development support. As part ...
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News briefsEcco launches leather accessories brand for "New Utopians"
Ecco Leather Goods is a new bag and accessory brand from Danish footwear brand Ecco that offers “functional, futuristic and responsibly made” leather goods for a “hybrid, mobile lifestyle.” Design and material come from Ecco itself, the latter from Ecco Leather’s own tannery. According to Stefano Pillepich, head of Ecco ...
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ArticleHoudini drives expansion of circular economy movement with new shareholder
Swedish outdoor brand Houdini Sportswear announced that Italian investment firm GDTRE will join the brand’s co-founders, Hanna Lindblad and Eva Karlsson, who both hold a minority stake in the company and together own 77 percent of the company, as well as Stefan Ytterborn, founder of POC and CEO and founder ...
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News briefsColumbia to introduce next evolution in thermal-reflective Omni-Heat insulation
Columbia Sportswear has announced a patented, NASA-inspired new addition to its Omni-Heat line of insulation materials. The new Omni-Heat Infinity technology is a “gold metallic lining material in a pattern scientifically engineered to optimize warmth and breathability.” Columbia will use the material in more than 80 jackets, boots and accessories ...
