All Outdoor Industry Compass articles in Volume 14, Issue 23
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Outdoor Industry Compass: Vol 14 - No 23
ISPO Munich 2022 moved to November; new ISPO show schedule | Performance Days in Munich canceled due to Covid; digital show instead | Austria imposes a general lockdown, Germany approves a new infection protection act | Despite supply chain challenges, On continues to grow after IPO | Supply bottleneck slows Bike24’s third quarter | Recovering travel market provides upswing for Samsonite | Leatt with the next sales and profit record | Scandinavian Outdoor Group celebrates 20 years of partnerships | Former Timberland CEO and his son unveil new “biocircular” sustainable hiking boots | Pierer buys Felt from Rossignol, enters non-e-bike market and North America | Porsche continues to invest in e-bikes | Third annual profile outlines VF Corp’s inclusion and diversity strategy | EOCA launches fundraiser around Black Friday to raise funds for conservation projects | Fashion for Good and Apparel Impact Institute map the path to net zero in fashion | First Dynafit brand store in Munich opens with expert panel on resort ski touring trend | + EOG Partner Page
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News briefs
La Sportiva’s CEO Lorenzo Delladio is Entrepreneur of the Year
Lorenzo Delladio, CEO and chairman of La Sportiva, was named “Entrepreneur of the Year” by EY (Ernst & Young Global) as one of 11 Italian small and medium-sized business leaders from different industries. According to the jury, the honorees “created value and contributed to the growth of the economy with ...
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Opinion
Black Friday – is this the guilty secret of fashion, but a wonderful opportunity for the outdoor Industry?
The origin of Black Friday was the clearing of dead stock so that the new product, which would reach premium price in the lead up to Christmas present, had room to be displayed. Every product line is meant to sell out, but nothing ever runs that perfectly. Some lines do ...
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News briefs
Super.natural to donate products in December
Super.natural wants to counteract the discount battle days of Black Friday, Black Week or Cyber Monday by launching its Better December campaign benefitting a non-profit association. For every €150 of sales in its online store, Super.natural donates a warming neckwarmer from its responsibly produced Merino collection, made from fabric scraps, ...
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News briefs
Samaya auctions one-of-a-kind tent for a good cause on Black Friday weekend
French company Samaya has decided to create a unique version of its Samaya2.5 tent – a “Black Edition” – and auctions it from Friday, Nov. 26, (Black Friday) until Monday, Nov. 29, on its website and donate all proceeds to charity. Samaya is working with the Kilian Jornet Foundation to ...
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News briefs
Unifi reaches key sustainability milestone ahead of actual schedule
Unifi reports that it has now converted more than 30 billion used plastic bottles into its Repreve recycled fiber, which the company says is processed by more than 1,000 brands worldwide in many industries and by outdoor brands like Kathmandu, Norden, Patagonia and Planks, among others. Unifi began setting recycling ...
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News briefs
Deuter donates 10 percent of Green Friday sales to CSR projects
Instead of encouraging people to consume more during the current Black Friday/Cyber Week shopping craze, German backpack specialist Deuter will donate 10 percent of the sales generated in the brand’s online store from Nov. 27-28, 2021. The money will go to the “Walk the Trail” project in Argentina, a biodiversity ...
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News briefs
Equip Outdoor opens European service and repair center for Rab and Lowe Alpine products
With a newly opened European service and repair center in Leusden, Netherlands, Equip Outdoor Technologies Ltd. takes another step towards its goal to reach net-zero by 2030. The new Equip service center is available to retailers and end-users in Western and Central Europe and will provide repair and wash services ...
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Article
Performance Days in Munich canceled due to Covid; digital show instead
The physical edition of Performance Days – initially planned for Dec. 1-2 – had to be canceled at short notice due to the current sharp rise in Covid infections in Munich. The winter edition of the show will now be moved entirely into the digital space. “Extraordinary situations require extraordinary ...
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News briefs
Rapha founder Mottram to step down
Rouleur magazine reports that Simon Mottram, founder of Rapha, will step down as CEO of the cycling apparel brand after 17 years. Mottram co-founded Rapha in 2004 with Luke Scheybeler, drawing inspiration from Team Rapha-Géminiani, a cycling team from the 1960s. He is considered one of the greatest marketers and ...
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News briefs
SOMWR organizes panel discussion on sustainability at PWA Windsurf WC in France
During the last SOMWR 10 x Marignane PWA Grand Slam Windsurf Worldcup, German apparel brand SOMWR (the apparel branch of the Starboard SUP brand) has organized a panel discussion, bringing eleven speakers from the water sports industry and ecological movements on stage. The participants included Maximilian Reimers from Fridays for ...
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News briefs
Haglöfs to close stores, webshop and offices on Black Friday
Swedish outdoor brand Haglöfs will not be paying any attention to the top-selling day of the year in order to focus on conscious consumption, not the discount battle for things you don’t really need just because they are offered at a bargain price. Consumption has consequences for the environment: products ...
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News briefs
Canada Goose names Paul Cadman president of Asia-Pacific division
Source: Canada Goose Paul Cadman Toronto-based brand Canada Goose has appointed Paul Cadman as president, Asia-Pacific. The role includes all business activities from commercial and financial to marketing across the APAC region, including Greater China, Japan, South Korea, Australia and New Zealand. He succeeds Scott Cameron, who ...
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Article
E-commerce in Latin America to grow 37 percent by 2021, digital wallets for payment on the rise
According to the Beyond Borders 2021/2022 study by EBANX, a payments company that connects global and local businesses with Latin American consumers, the Latin American digital commerce market is expected to grow 37 percent year-on-year by the end of 2021, with double-digit growth across the region through 2025. Within this, ...
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Article
Pierer buys Felt from Rossignol, enters non-e-bike market and North America
The Rossignol Group has agreed to sell its American brand Felt Bicycles to the Pierer Mobility Group, a European leader in “powered two-wheelers,” including motorcycles and e-bikes, based in Austria. Rossignol explained the move with a desire to focus its bike operations on mountain bikes sold under the Rossignol brand, ...
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News briefs
Save and donate during Pyua's Green Week
German brand Pyua, founded in 2008 and a pioneer in functional outdoor clothing with the highest sustainability principles, is offering a 15 percent discount from Nov. 23-29 and at the same time donating another 15 percent of each sale to provide training for seamstresses in the production facilities of the ...
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News briefs
Cake wants twice the price during Black Week
Swedish e-motorcycle brand and SOG member Cake is offering its Kalk OR, Ösa flex and Makka flex models at double the price during Black Week. Buyers will receive a special black edition of the Kalk OR for €27,000 instead of the regular €13,500, a black Ösa flex for €17,000 (regular ...
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News briefs
Finisterre shuns Black Friday to make the outdoors more accessible
Finisterre, a British outdoor B Corp, will turn Black Friday blue this year. Instead of discounts, the brand will donate £2.50 from every sale from Nov. 26-28 to the Wetsuit Project, which funds alterations to wetsuits to improve accessibility to the ocean. This is one of the new Finisterre Foundation ...
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News briefs
Instead of Black Friday: Icebug donates to primeval forests
Rather than participate in the Black Friday discount battle, Swedish brand Icebug is once again donating all of its webshop proceeds on Nov. 26 to Naturarvet, a non-profit organization that works to preserve Sweden’s last primeval forests. Last year, about 9 hectares of old-growth forest were preserved in Svartsundets, Uppsala ...
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News briefs
Germany may impose lockdowns to get latest Covid wave under control
The German government is not ruling out any measure, including a lockdown, to contain the spread of the Covid-19 pandemic in the face of rising case numbers nationwide, according to media reports. Health minister Jens Spahn called the situation dramatic in some states. Just recently, the government had approved the ...