All W.L. Gore & Associates articles
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SponsoredHow the GORE-TEX brand wants to extend the life of its products
Our interview explores Gore’s commitment to extending product life, consumer education campaigns, and the newly launched GORE-TEX Gear Tour.
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ArticleGorewear introduces new selective distribution strategy
Gorewear, the premium sportswear for cyclists runners from W.L. Gore, will readjust its sales concept at the turn of the year. The introduction of a new sales strategy will focus on maximizing the customer experience at all touchpoints. The sportswear brand is targeting an integrated premium marketplace to provide consumers ...
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ArticleNew OIA study: How to save money and reduce emissions
Five members of the U.S. Outdoor Industry Association’s (OIA) climate action corps have now released the results of a jointly commissioned study on the feasibility of electrifying the textile and apparel industry. Burton, New Balance, Patagonia, REI Co-op and W.L. Gore’s fabrics division partnered with the OIA for the study, ...
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ArticleBluesign ISPO panel talk: A call for cross-industry cooperation and harmonized methods
The ISPO Munich 2022 panel talk “Bluesign – enabling a better future: a vision for sustainability” was all about the need to harmonize data and cooperate in order to speed up improvements along the whole textile supply chain. Antje von Dewitz (Vaude), Eva Karlsson (Houdini), Kilian Hochrein (W.L.Gore) and Kutay ...
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News briefsW.L. Gore introduces 2L-laminates with recycled Bionic face fabrics
With launch partner Patagonia, W.L. Gore is introducing into its autumn/winter 2023 line two new two-layer Gore-Tex laminates with Bionic textile face fabrics made from plastic waste collected from seacoasts. Gore has invested in Bionic’s plastic recovery and sorting facility in Cóbano, Costa Rica, and is providing materials-science and supply-chain ...
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Sponsored“If you’re interested in circular economy in the sports business, you can’t miss ISPO Munich 2022.”
ISPO Munich promises dialogue and exchange in the industry, and thus collaborations and faster progress. Learn the program highlights.
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News briefsNew ePE Gore-Tex membrane goes to market with major partner brands
W.L. Gore introduces its new PFC-free membrane concept together with some of its major partners in the outdoor and snowsports industries. Launching brands are Adidas, Arc’teryx, Dakine, Patagonia, Reusch, Salomon and Ziener. Several products equipped with the new type of membrane made of expanded polyethylene (ePE) have received advance praise ...
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News briefs
The GORE-TEX brand kicks off new brand campaign, introducing new claim
The GORE-TEX brand is launching a new brand campaign under the motto “Our work is never done” this fall, celebrating the 40-year anniversary of its textile Gore-Tex membrane technologies and promising an innovation-loaded future for its apparel and footwear product categories. For the kick-off video that is online on digital ...
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News briefsSilva with new sales manager for Germany, Austria and Poland
Source: Silva Sebastian Daue The Swedish outdoor brand Silva has filled the position of sales manager for Germany, Austria and Poland: Sebastian Daue is in charge of sales activities in the three countries since May 2022. He succeeds Bernhard von Toll, who held the distribution responsibility as ...
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SponsoredEverything in One Place: GORE-TEX brand Presents New Online Tool GORE-TEX ONE for Retailers and Brand Partners
With the new GORE-TEX ONE Portal, the GORE-TEX brand is taking collaboration with retailers and brand partners to the next level.
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ArticleW.L. Gore publishes annual sustainability update
After premiering a sustainability framework in 2020, W.L. Gore & Associates’ fabrics division has rolled out several projects in 2021 through a variety of individual initiatives, some of them portrayed in the company’s latest sustainability update published Feb. 1, 2022. The 2021 Responsibility Update offers insights into how Gore’s fabrics ...
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News briefsGore fabrics division gets GRS certification for German and Chinese facilities
The Gore fabrics division, part of W.L. Gore & Associates, has achieved full compliance with the Global Recycled Standard (GRS) certification for its production sites in Germany and China. GRS is an international, voluntary product standard (issued by the nonprofit organization Textile Exchange) that sets requirements for the certification of ...
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ArticleGore-Tex unveils new ePE membrane
W. L. Gore & Associates has announced that the consumer business of its Gore Fabrics Division will introduce the use of expanded polyethylene (ePE) as a new complementary material platform that will serve as the basis for its membrane technologies. The new ePE laminates (membrane and DWR treatments) are PFC-free ...
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News briefs
Gore Wear focuses more on cycling; streamlines wholesale business
Gore Wear , the W.L. Gore Associates apparel label previously known for its functional apparel for cycling, running and cross-country skiing, has unveiled a new wholesale approach and a more focused product portfolio. In a press release for the North American market, the brand announced that it ...
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News briefsGore Fabrics releases sustainability update
W. L. Gore Associates has published its “ 2020 Responsibility Update for the Fabrics Division ”. The update shares details about how the division intends to leverage the newly introduced sustainability framework by using the three pillars of sound science, transparency and cooperation. It also shares the main ...
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ArticleGore and Bionic Yarn collab to develop textiles made from ocean-bound plastics
W. L. Gore Associates and Bionic Yarn , a material engineering company from New York, have announced a collaboration to drive the development of a high-performance textile made from traceable, recycled plastic. Gore said it recently made an equity investment in Bionic to help streamline its fiber ...
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News briefs
Bret Snyder named president and CEO of W.L. Gore
Bret Snyder, chairman of W. L. Gore Associates , succeeded Jason Field as president and chief executive of the company on Oct. 9. Field will be staying through December for the transition. Snyder has been chairman since 2016 and will retain his seat on the board. ...
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ArticleBob Gore, inventor of Gore-Tex, has died
Robert W. “Bob” Gore , chairman emeritus of the board of directors of W. L. Gore Associates , died on Sept. 17 at the age of 83. Gore sat on the board of his family’s materials science company for 57 years, 30 of them as chairman, and served ...
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ArticleGore presents new sustainability framework with ambitious CO2 targets for its fabrics division
W. L. Gore Associates has released a new Sustainability Framework for its Gore Fabrics Division. The framework reflects the evolution of the company’s sustainability strategy and provides a cohesive, tangible expression of the company’s diverse and long-term commitment. In particular, it demonstrates Gore’s commitment to protecting ...
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News briefs
Gore comments on Gore-Tex and Covid-19
W.L. Gore Associates has issued an official statement that “ Gore-Tex materials are NOT designed and engineered to provide adequate airflow to assist human respiration when used in the manufacture of personal protective equipment, including face masks, and are NOT a viable alternative to protection against ...
