All Wolverine articles
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Article
First phase of Wolverine’s turnaround is complete
The parent of Merrell sees progress in its turnaround plan, but retail challenges and tariffs loom.
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News briefs
Wolverine Worldwide appoints Work Group product innovation leader
Industry veteran Mike Maloney joins Work Group as Chief Product Officer.
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Article
Wolverine progresses with turnaround, but faces further setbacks
Six months on the job, Wolverine Wordwide President and CEO Chris Hufnagel had to oversee changes in many aspects of the group’s overall business, including excess inventory, shedding businesses, lowering debt levels, and improving the supply chain. Progress has been made, but the turnaround will take more time to complete ...
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Article
Wolverine Worldwide on FY course, Merrell to grow beyond trail
Wolverine World Wide, Inc. provided an update on its preliminary, unaudited financial results for FY 2023 and its ongoing transformation efforts ahead of its presentation at the 2024 ICR Conference this week. “We’re executing the stabilization phase of our strategic transformation with tremendous pace while redesigning Wolverine Worldwide for the ...
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Data & Analysis
Global outdoor footwear market grows 17.8%
2022 outdoor footwear sales are up. 5 companies represented just over 50% of all sales. Find all the sales, growth and market share numbers here.
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Article
Wolverine Worldwide forecasts significant increase in profits in H2
Wolverine Worldwide, having already taken numerous actions in Q4 that included staff cuts and the divestiture of its Keds business, is targeting flat to 2 percent sales growth in FY23 and a 210-basis point improvement in adjusted gross margin to approximately 42.0 percent as it continues to transform its business, ...
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Article
Wolverine lowers FY forecast again, unveils brand reorganization
Wolverine World Wide Inc. again lowered its full-year outlook after continuing supply chain constraints, increased promotional activity and deteriorating economic conditions weighed on third-quarter results, which came in below expectations. The company also announced a long-awaited reorganization of its brands to help cut costs and expand margins. Full-year revenue is ...
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Article
Wolverine beats expectations in Q2, but lowers FY guidance
Wolverine Worldwide, concerned about inventory escalation in various U.S. retail channels and the likelihood of higher wholesale order cancellations in the market for the remainder of the year, has lowered its FY22 outlook downward. Lingering supply chain delays and currency exchange rates also contributed to the revision. The adjustment was ...
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News briefs
NRDC rolls out eliminate PFAS campaign targeting Columbia Sportswear
The U.S.-based activist group Natural Resources Defense Council (NRDC), together with the U.S. PIRG Education Fund, have launched a new campaign urging Columbia Sportswear to eliminate per- and polyfluoroalkyl substances (PFAS) chemicals from their products and supply chain by 2024. The campaign will engage everyday consumers through a petition drive ...
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Article
Wolverine delivers strong Q4 results; Merrell and Saucony with record annual revenue
Wolverine Worldwide swung to a better-than-expected annual profit and narrowed final-quarter losses, boosted by its recent acquisition of Sweaty Betty, the U.K.-based brand of women’s fitness apparel, and it forecast sales growth of 15-18 percent for 2022. The Michigan-based owner of Merrell, Saucony, Sperry, Keds and other brands reported a ...
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News briefs
OrthoLite launches new sustainable insole technologies
Source: OrthoLite OrthoLite HybridPlus Bio insole Addressing the increasing demand for more sustainable insole solutions from its customers, U.S. brand OrthoLite is putting its plans announced earlier this year into action and is introducing two new sole technologies that elevate the total eco content of the insoles ...
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Article
Wolverine sees weak results, but remains hopeful for 2021
The year 2020 was a difficult one for Wolverine Worldwide. Looking on the bright side, the management said it delivered better-than-expected results for the fourth quarter and is poised to drive an accelerated recovery over the next 12 to 16 months. The group posted a double-digit sales decline in the ...
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Article
Wolverine's revenues decline but exceed expectations
Although they were down on last year’s third quarter, Wolverine Worldwide posted better-than-expected sales in the three months to Sept.26, led by double-digit growth from Saucony and Chaco. The impact of coronavirus-related restrictive measures on retail was partly offset by a growth of 56.4 percent in the group’s own e-commerce ...
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News briefs
Wolverine uses predictive analytics to optimize merchandising
Through a new global strategic partnership with First Insight, a leading digital product testing and decision-making platform headquartered in Warrendale, Pennsylvania, Wolverine Worldwide is planning to further leverage data in its product decision making process, enabling its brands to increase speed-to-market, sell-in, sell-through and reduce markdowns. To accomplish this, Wolverine ...
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Article
Wolverine’s online sales jump by 96%
Wolverine Worldwide posted better-than-expected sales in the second quarter, as the impact of the coronavirus-related retail lockdown was partly offset by a growth of 96 percent in the group’s own e-commerce operations, representing more than 40 percent of revenues during the period. Merrell, Saucony and work footwear brands like Wolverine ...
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Article
Wolverine performs better than expected
Wolverine Worldwide told analysts at the Baird 2020 Global Consumer, Technology, and Services Conference on June 4 that its sales were better than expected in the first nine weeks of its second quarter, falling by less than 50 percent overall. The impact of the coronavirus-related retail lockdown was partly offset ...
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News briefs
Wolverine's annual general meeting will be virtual
Wolverine Worldwide announced on April 17 that its annual general meeting of shareholders will be held in a virtual-only format on April 30, due to pubic health consideration related to the Covid-19 pandemic. Shareholders who were registered as such on March 18 will be invited to visit a dedicated website ...
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Article
Corona infecting the sports and outdoor industries
On Dec. 31, 2019, the World Health Organization (WHO) country office in China was informed of a cluster of patients with pneumonia of unknown cause in Wuhan, a city of 19 million people in the Hubei Province of China. Since then, we have been witnessing the spread of the coronavirus, ...
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News briefs
Wolverine World Wide names new global presidents for two of its divisions
(SGI+) Wolverine World Wide has appointed Joelle Grunberg as global president of its Sperry division and Tom Kennedy as global president of the Wolverine brand, with oversight for the Licensing Group and membership on the acquisitions team. Grunberg has spent the past seven years as president and chief executive for ...
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Article
Chemicals and coronavirus weigh on Wolverine’s results
The group’s two biggest footwear brands, Merrell and Sperry, helped Wolverine World Wide finish the last year on a high in terms of revenues, with both of them scoring growth in the mid-teens for the fourth quarter ended on Dec. 28. The company also benefited from an acceleration in direct-to-consumer ...