Zimtstern, the German-based action sports brand, is launching a new apparel collection for skiers and snowboarders and has recently expanded its sales team. The former Swiss boardsports brand – once a part of Sports Pool, the Swiss company behind the Belowzero brand of ski and snowboard apparel – withdrew from the Swiss market in mid-2018. The brand was subsequently taken over by Sönke Voss and Hans Allmendinger, two German managers who had previously worked for Sport 2000. Last year, under its new ownership, it set up a head office in Germany and developed a new bikewear collection, including a line of sustainable clothing for trail bikers. Now, after the move to Germany, the brand is launching its first snowsports apparel collection. The new autumn/winter 2020/21 collection for bike, snow and lifestyle is already available to order.
