All Corporate articles – Page 56
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News briefs
The Oberalp Group, which owns Salewa and other brands, indicated at its recent sales meeting…
…that its “Brand House” is going to soon add a sixth brand of mountain sports products. Declining to provide any details at this stage, Ruth Oberrauch, brand manager and sustainability manager of the group, said it is still working on the new project, but she denied that Oberalp is about ...
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Article
Adidas launches a skiwear line
Confirming a report in Süddeutsche Zeitung, Adidas says it is planning to enter the snowsports market with a line of winter sports apparel for cross-country and alpine skiing, ski touring and snowboarding for the autumn/winter 2020/21 season. It will be launched under its growing sub-brand for outdoor products, Adidas Terrex, ...
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Article
Amer is focusing on brand management
(SGI) In a move intended to get closer to the consumer, Amer Sports is introducing a new “brand-direct” business model into its global sales organization. Each of the brands in Amer’s portfolio – Arc’teryx, Peak Performance, Atomic, Salomon, Suunto, Wilson and Precor – will have a dedicated, direct sales structure ...
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In keeping with a months-old plan to pare down its...
In keeping with a months-old plan to pare down its brand portfolio, Idealp Sport will be shutting down Degré 7, its brand of technical ski apparel, according to sport-guide.com. Quoting Michel Pescio, director of sales and marketing at the French mountain-sports company, sport-guide.com said that Idealp seeks to narrow its ...
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Darn Tough Vermont, the U.S. performance outdoor and lifestyle sock...
Darn Tough Vermont, the U.S. performance outdoor and lifestyle sock manufacturer, has completed the multi-million dollar renovation of an existing 100 year-old building, the Nantanna Mill, which will now serve as the brand's new 6,100-square-meter site for all sock finishing processes in its hometown of Northfield, Vermont
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News briefs
Kering, the French luxury group that controlled Puma for a...
Kering, the French luxury group that controlled Puma for a while, has held “preliminary discussion” about a potential takeover of Moncler, according to Reuters. The Italian luxury outerwear brand is more profitable than Puma, and it is growing as fast as some of Kering's luxury brands, including Gucci, Yves Saint-Laurent ...
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Article
BlackYak opens technology center in Germany
Since entering the European market officially in 2016, BlackYak has quickly established itself in the global outdoor industry thanks to numerous innovations and very distinctive design. Also contributing to this success were 24 Ispo Awards, which the South Korean outdoor specialist has so far received for its products targeting serious ...
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Bookman, a Swedish company that offers functional headlights, bike lights...
Bookman, a Swedish company that offers functional headlights, bike lights and reflectors under the Bookman Urban Visibility label, has received an injection of SEK3.5 million (€330,000-$370,000) from three Swedish investors including Stefan Ytterborn, the founder of Poc Sweden. Founded in 2011 in Stockholm by Victor Kabo and David Axelsson, Bookman ...
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Article
Bergans makes a push into e-commerce
Bergans of Norway announced a major investment in the international digital marketplace a few weeks ago. The family-owned Norwegian outdoor brand has been a national icon for over a century, generating most of its sales in Norway and focusing its e-commerce platform on the domestic market. To enhance its omnichannel ...
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Hyosung has begun commercial operation at its first spandex plant...
Hyosung has begun commercial operation at its first spandex plant in India. The facility, which occupies about 400,000 square meters, is located in the Auric industrial complex near Aurangabad, in the state of Maharashtra. It has an annual production capacity of 18,000 tons of spandex. Hyosung began operations in India ...
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Jack Wolfskin, the German outdoor gear and apparel brand, has...
Jack Wolfskin, the German outdoor gear and apparel brand, has announced plans to build North American headquarters in Utah. The State of Utah is offering a tax rebate to the company for expanding its operations there. The company expects to create 50 jobs in connection with the new facility over ...
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Poler Outdoor Stuff, a Portland-based outdoor apparel company founded in...
Poler Outdoor Stuff, a Portland-based outdoor apparel company founded in 2012 with a strong focus on the direct-to-consumer business, has reopened its flagship store in downtown Portland and redesigned its e-commerce website. The brand had been dormant for the past 12 months following its bankruptcy. The Pacific & Everest Lifestyle ...
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Lindsey Vonn, the famous American ski champion, has become a...
Lindsey Vonn, the famous American ski champion, has become a shareholder in YNIQ, a Swedish brand of snow goggles, after ending her professional career at the beginning of 2019
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Article
A concept development agency that’s also a community hub
Staying connected with outdoor enthusiasts to understand their needs is key to the development of sought-after products. This idea of connection has inspired the business model pursued by All Triangles, a brand-strategy consultancy that opened its doors just last month in the French outdoor hub of Annecy and helps brands ...
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Columbia Sportswear is being added to Standard & Poor's MidCap...
Columbia Sportswear is being added to Standard & Poor's MidCap 400 Global Industry Classification Standard
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Anta Sports Products, which had a 57.95 percent stake in...
Anta Sports Products, which had a 57.95 percent stake in the consortium that bought Amer Sports earlier this year, will no longer have to include and report Amer's figures, which have been dilutive, in its consolidated income statements. Anta is shedding 5 percent of its economic interest in the group ...
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Lenzing has secured a bonded loan of €500 million from...
Lenzing has secured a bonded loan of €500 million from investors around the world over the next 10 years to fund the general running of the business, including important future projects related to sustainability
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Article
The Renewal Workshop expands to Europe after raising $5m
The Renewal Workshop, an American provider of circular solutions for apparel and textile brands, has raised $5.5 million (€4.95 million) in Series A financing. The Oregon-based company is working with brands like The North Face, Eagle Creek, Osprey, Pearl Izumi and Prana to renew existing products, analyze company operations, and ...
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News briefs
Herschel Supply has sold a minority stake to a consortium...
Herschel Supply has sold a minority stake to a consortium of private-equity firms formed by Eurazeo Brands, Alliance Consumer Growth and a Canadian pension fund affiliate. Eurazeo Brands, the division of Eurazeo focused on differentiated consumer brands with global growth potential, is investing $60 million alongside Alliance Consumer Growth, a ...
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Salomon has opened a Performance Center next to its...
Salomon has opened a Performance Center next to its existing Design Center in the French city of Annecy. The 820-square-meter facility is open – by appointment only – to skiers on the World Cup and regional racing circuits. In the words of Véronique Rémy, head of marketing, the move is ...
