All Corporate articles – Page 53
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ArticleNew outdoor brand Artilect to hit stores next year
A new outdoor brand, Artilect®, has announced its launch on the global market. The founders of the brand, based in Boulder, Colorado, are Trent Bush and Corry Taylor. Bush is no stranger to building brands. He founded his first brand, the Twist Clothing Company, in the early 1990s. Since then, ...
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News briefs
Velocio with new European staff
The American bicycle apparel brand Velocio announced two new hires to drive European growth. Friederike “Ricky” Buckenlei has assumed the newly created role of head of Europe, overseeing all elements of the brand’s European strategy. The position builds on her managerial experience and her previous work with brands such as ...
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News briefsTecnica comments on situation at Ski Excellence Center Austria
Earlier this week, some media reported that the ski manufacturer has stopped production at its Tecnica Group Ski Excellence Center in Mittersill, Austria, which has triggered various suspicions and rumors regarding the Covid-19 situation. The Tecnica Group has now officially commented and clarified that the Tecnica Group and its production ...
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ArticleInterview LaMunt: “Women are no longer mere appendages in mountain sports”
The South Tyrolean Oberalp Group, which owns the Salewa, Dynafit, Wild Country, Evolv and Pomoca brands, has presented the new mountain sports brand LaMunt, exclusively for women, at the Oberalp Convention. It is scheduled to be launched in stores in winter 2021/22. Ruth Oberrauch, creator of the brand and daughter ...
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ArticleLafuma’s board approves Calida’s offer
In a lengthy and detailed press release, Lafuma reported that its board of directors is recommending acceptance by its minority shareholders of a preliminary offer made on Oct. 2 by Calida Holding to acquire the balance of the shares it doesn’t own at a unit price of €17.99. The price ...
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ArticleOberalp launches LaMunt - a premium mountain sports brand for women
At the Oberalp Virtual Convention on Oct. 29, Ruth Oberrauch, member of the board of the Oberalp Group, officially presented LaMunt, the new mountain sports brand under the umbrella of the group. “LaMunt is the mountaineering brand from women for women, which opens up a new, female perspective on alpine ...
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News briefs
Safety and rescue equipment stolen from Kong’s facility in Italy
Kong, an Italian specialist in carabiners for mountaineering and other safety and rescue equipment, based near Lecco, in the country’s northwest, was subject to a break-in at its headquarters the night of Oct. 19-20. The company said that it was especially concerned because of the type of products that were ...
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News briefs
Brav centralizes its management
The Brav Group – owner of the Swix, Toko, Lundhags, Ulvang, Helsport and Hard Rocx brands – resorted to video conferencing this spring to achieve a reorganization at the height of the Covid-19 quarantines. Leading the charge was the company’s new chief executive, Espen Falck Engelstad, who was instated with ...
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ArticleAmazon is up and running in Sweden
Amazon’s dedicated Swedish platform, Amazon.se – which leaked over the summer through a Finnish software developer – is now live. It offers about 150 million products in 30 categories, with free delivery on orders exceeding 229 Swedish krona (€22.20-$26.10). There is a mix of Swedish (Electrolux, Lagerhaus, OBH Nordica, Ellos, ...
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News briefs
Rab and Lowe Alpine to open sales office in Helsinki
The British outdoor brands Rab and Lowe Alpine, both owned by Equip Outdoor Technologies Ltd., will be opening their own regional office in Finland on Dec. 1. It will be managed by Heikki Tapaninen, who has worked for Rab and Lowe Alpine in the past and was sales manager at ...
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News briefs
Fischer: Production and deliveries not affected by factory fire
After the reports of a fire breaking out at Fischer’s Ukrainian ski factory last week, the Austrian ski company said it has immediately relocated some of its ski production to its Austrian plant in Ried. By adding labor shifts at both locations, the company said it will be able to ...
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ArticleInterview: Goldwin opens Munich flagship; expects positive business development
Clean, minimalist styling, first-rate functionality and zero-compromise performance – the new Goldwin flagship store in Munich undoubtedly reflects the core principles behind the Japanese brand that started out with knits and ski clothing. Today, Goldwin is still offering a technical and fashionable ski collection, but the main focus has changed ...
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ArticleMajor fire in Fischer’s Ukrainian ski factory
Various news sources have reported that a fire broke out in a ski factory in Ukraine last week. According to the State Emergency Service of Ukraine (SES), the roof of a large one-storey building at the JSC Tysa ski factory caught fire on Oct. 12 at 2:00 a.m. Kyiv time. ...
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News briefsBurton opens new Hub, appoints territory manager and marketing coordinator for Nordics
Burton Snowboards will open a new multi-use space, referred to as the Burton Hub, at Norrlandsgatan 20 in Stockholm, Sweden, on Oct. 15. After establishing the concept of combining retail store, showroom, and office spaces already in Innsbruck, Munich, and Zurich, the company now expands to Scandinavia. The new Burton ...
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News briefsMoody’s switches Vista Outdoor’s outlook from negative to positive
Favorable trends in U.S. outdoor activity and Vista Outdoor’s good competitive position with leading brands in various niches of the market have led Moody’s to change the group’s debt rating from negative to positive, following an improvement in its Ebitda margin. Vista’s brand portfolio includes Camelbak, Bushnell, Camp Chef, Primos, ...
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ArticleOberalp Virtual Convention to focus on women; introduction of new brand expected
As the first ”Oberalp Virtual Convention” in May 2020 was extremely positive for the Italian company and its brands Salewa, Dynafit, Wild Country, Evolv and Pomoca with more than 37,000 clicks, and as ongoing travel restrictions due to the Covid-19 pandemic continue to make physical events difficult, the family-owned company ...
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News briefsLuis Trenker reports successful spring/summer 2021 sales season
Luis Trenker, an Italian outdoor-inspired fashion brand founded in 1995 with headquarters in Bolzano, South Tyrol, reported that it has closed its spring/summer 2021 sales season very successfully with an increase of 13.7 percent. Michi Klemera, the founder and chief executive of the brand, said that even if there were ...
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News briefsNorrøna opens factory in Lithuania
On its blog, the Norwegian brand Norrøna revealed that it has just opened its own new factory in Kaunas, Lithuania, which has been developed and built since 2018 to make highly functional products with premium quality more sustainable. “Having our very own factory also allows us to improve innovation and ...
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News briefsHuski Wear: a new Swedish digital-only skiwear brand
With the backing of a Chinese firm and a brand of hot chocolate, three veterans of the sports apparel industry, Lena Claesson, Magnus Liljeblad and Jonas Olsson, have launched a digital-only brand of sports apparel in Gothenburg, Sweden, called Huski Wear. Claesson was formerly design and product director at Peak ...
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ArticleNew brand identity for avalanche airbag pioneer ABS
SpinCapital, the Munich-based owner the German brand ABS since 2017, is reinventing the well-known avalanche airbag brand founded in 1985 with a new strategy, new brand identity, new products, digital offensive and stronger trade marketing.The founder of SpinCapital and chief executive of ABS, Stefan Mohr, is responsible for the newly ...
