In June, the German mountain sports retailer Bergzeit called on the trail community to run meters of altitude for a tree donation with the Trails for Trees Challenge. For every Mont Blanc climbed, the highest mountain in the Alps with 4,810 meters of altitude, Bergzeit planted a tree. By June 30, almost 700 trail runners had taken part in the campaign. The result: With 1,443,000 meters of altitude run, they were able to collect a total of 300 trees within three weeks.
Bergzeit has hired business IT specialist Teresa Schuster for a new position: Head of operational excellence. Schuster is responsible for the set-up of a sustainable operations unit that will form the basis for further growth and improve the customer experience. In addition to the optimization of existing processes, the focus ...
Source: SK Chemicals The South Korean companies SK Chemicals, Dongsung Chemical and BlackYak jointly announced that they have developed sustainable footwear materials using the naturally derived material Ecotrion and applied it to BlackYak’s trekking shoe 343 Max. The new shoe was presented on April 18 after a ...
Source: Dynafit Veronica Glaser On April 1, 2024, Veronica Glaser joined mountain sports brand Dynafit, part of the Italian Oberalp Group, as Events & Internal Communications Manager. Glaser has a diverse professional background in the sports industry and most recently worked as Sponsoring Manager at Denk Pro ...
Norwegian family-owned outdoor company Norrøna announced its new membership with non-profit organization Fair Wear Foundation. The membership is a key step toward the sustainability targets outlined in its Norrøna 2029 Roadmap, which aims for the brand being the most responsible outdoor company. “An important aspect of becoming the most responsible ...
Ambercycle, an innovative company using novel molecular regeneration technologies to transform used textiles into decarbonized, circular materials for brand owners, and womenswear brand Ganni have worked together to launch Cycora – the first commercially viable regenerated alternative to virgin polyester from Ambercycle. Textile Exchange has published a best practice case ...
Together with several its members, the European Outdoor Conservation Association (EOCA) is once again raising funds through its Earth Day fundraiser to support its work delivering vital conservation action around the world and tackling biodiversity loss and climate change. EOCA members’ campaigns have already begun and will continue over the ...
