The German clothing brand bleed Clothing, which has been climate-neutral since 2019 with the support of ClimatePartner, has published its CO2 emissions figures for 2018 caused by its vehicle fleet, employee travel, print products, water consumption and much more. According to these figures, CO2 emissions totaled 57 tons, which roughly corresponds to the annual CO2 footprint of seven EU citizens. Compared to the emissions of the large textile manufacturers, such a footprint is relatively small. All unavoidable emissions were (and still are) offset by the brand through certified climate protection projects.
Bleed’s climate protection and sustainability strategy to reduce or avoid emissions also includes the gradual climate neutralization of its products such as the brand’s SympaTex jackets and Better Climate Sweaters. In addition to the climate protection effect, climate neutrality makes a decisive contribution to product transparency: Every customer can see from the individual label ID how much CO2 has been offset – a central point when it comes to the consumers’ own responsibility and decision-making.
While the year 2020 and the Covid-2019 pandemic certainly left a mark on bleed, the company still feels confirmed in its course: “We are noticing a significant increase in interest among our customers in ecologically and fairly manufactured products. We will definitely continue to do so in order to get even more people interested in this topic,” explains Lena Hoffmann, responsible for product development and design at bleed.