While the climate and environmental debate is casting a spotlight on over-consumption and fast fashion, the aftercare brand Grangers is conducting important research within the outdoor sector. The “Wear & Care Survey” examines consumer buying habits, the use and repair of outdoor equipment and the importance that buyers attach to sustainability. The survey is open to anyone and can be completed in just 10 minutes via Grangers.com. The survey is consistent with United Nations’ Sustainable Development Goals 12, 13 and 15 and has been developed around existing fashion-focused research.
Grangers will use the results to measure the impact of aftercare and provide a benchmark from which the industry can move forward. The company hopes that this understanding will enable brands and consumers to take further action to minimize our environmental footprint.
Grangers is asking as many people as possible to participate in the Wear & Care Survey and share it with others.