All Survey articles

  • Logos_side-by-side
    News briefs

    WFSGI / McKinsey & Company
    Sporting Goods Industry Survey

    2023-10-02T06:02:00Z

    SGI Europe would like to invite you to participate in this year’s WFSGI / McKinsey Sporting Goods Industry Survey.

  • schoeffel Logo
    Article

    Survey: Winter tourists shifting from slopes to hiking trails

    2022-10-25T10:14:00Z

    According to a YouGov survey commissioned by German sportswear manufacturer Schöffel, winter travelers are making changes to their activities. Above all, increased cost of living and energy prices are changing winter vacations for many Germans this season. Of those surveyed, 87 percent expect winter vacations to become more expensive in ...

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    Article

    Study: Germans want to continue to invest in outdoor equipment

    2022-05-12T09:43:00Z

    Three-quarters of Germans want to buy outdoor equipment in the next 12 months. Albeit, the products that are of interest change slightly.

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    Article

    Emerald releases first report on the North American B2B events industry for 2022

    2022-01-28T11:22:00Z

    Emerald Holding, the New York-based organizer of Outdoor Retailer (OR) trade shows, among others, has released its first research report reflecting the changing expectations that are influencing and shaping the future of the business-to-business (B2B) events industry. The report will be published annually in the future, Emerald said. ...

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    Trend Reports

    German study: Fewer new fashion purchases thanks to second-hand shopping

    2022-01-24T12:00:00Z

    84 percent of second-hand shoppers in Germany say that buying second-hand clothing has replaced buying a new garment. Another 71 percent say they spent less money on clothing because they bought used items. These are results of the current Second Hand Fashion Report 2022, for which the second hand online ...

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    News briefs

    GfK sees pandemic and inflation clouding consumer sentiment in Germany

    2021-12-21T10:07:00Z

    According to the latest GfK consumer climate study, consumer sentiment in Germany cooled off noticeably in December. Both economic and income expectations and propensity to buy fell significantly. With the propensity to save also rising again, GfK forecasts a consumer climate of -6.8 points for January 2022, five points lower ...

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    Article

    Tourism-related sporting goods retailers in Austria see winter season at risk

    2021-12-15T13:50:00Z

    In the 2020/2021 winter season, tourism-related sporting goods retailers in Austria recorded sales losses of up to 95 percent. A study by SpEA (SportsEconAustria) commissioned by the Federal Committee for Trade in Fashion and Leisure Articles in the Austrian Federal Economic Chamber (WKÖ) now shows that what was already feared ...

  • News briefs

    Klarna launches “Pay in 30 days” in Poland

    2021-08-23T08:26:00Z

    Klarna, the Swedish banking, payment and shopping service with over 90 million users worldwide, officially launched in Poland on Aug. 18, partnering with H&M to introduce the popular “Pay in 30 Days” option and the Klarna app. Klarna will expand its presence in Poland with a local team and office ...

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    News briefs

    Global canoeing and kayaking equipment market on the rise, driven by North America

    2021-08-23T07:25:00Z

    The global canoeing and kayaking equipment market is expected to grow by US$105.37 million during the 2021-2025 period, according to new market research by Technavio. This would represent a compound annual growth rate (CAGR) of nearly 2 percent during the forecast period, with North America likely to generate 41 percent ...

  • News briefs

    ​Covid mobility study: Germans travel more on foot and by bike

    2021-06-29T08:22:00Z

    The Covid-19 pandemic has led many Germans to rethink their own mobility: just under 40 percent said they wanted to change their mobility behavior as a result. The trend is clearly toward more pedestrians (+64 percent) and cyclists (+50 percent). The respondents also want to fly less frequently in the ...

  • News briefs

    E-bike buyers are younger in Germany and Belgium than in the Netherlands

    2021-06-17T17:47:00Z

    Figures from the annual GfK e-bike Monitor 2020, which was first launched in the Netherlands in 2018, show more young e-bike buyers in Germany and Belgium than in the Netherlands. Among e-bike buyers, the age groups 50 and 65+ are less strongly represented in these countries than in the Netherlands. ...

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    Article

    Survey: Generation Z embraces second-hand movement to live more sustainably

    2021-06-07T12:05:00Z

    According to a recent study by Depop, a popular e-commerce platform for second-hand fashion, and management and business consulting firm Brain & Company, the shopping behavior of the so-called Generation Z – born between 1997 and 2012 – is not only, but predominantly driven by the desire to live more ...

  • Logo_Schoeffel_4c
    News briefs

    ​Survey: German outdoor customers remain loyal to stationary retail

    2021-04-22T12:23:00Z

    Schöffel has published the results of a representative survey conducted in collaboration with YouGov. According to the results, the current popularity of online retail in the apparel industry is likely to be put into perspective, at least in the outdoor market, due to the Corona restrictions following the end of ...

  • 2021_Bergzeit-Wanderkampagne-Socializer
    News briefs

    ​Bergzeit launches hiking campaign and shows results of hiking survey

    2021-04-14T10:07:00Z

    German multisport retailer Bergzeit is trading hiking as the trend topic in summer 2021 and supports it with a special hiking campaign that will run from April 13 to May 2. Existing customers are addressed via organic social media, newsletters, advertising space in the store and magazine. New customers will ...

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    News briefs

    GfK figures show recovery in British consumer confidence

    2021-03-19T11:27:00Z

    According to the latest GfK long-term Consumer Confidence Index, all signs point to a slow but noticeable recovery in the economic situation of U.K. consumers. All indicators surged in March, with the overall index score rising by a robust seven points to -16. The measure of personal finances over the ...

  • EOG_logo
    Article

    EOG research results illustrate impact of Covid-19 and future opportunities

    2021-02-16T16:20:00Z

    The European Outdoor Group (EOG) has provided an update to its market research program with recent findings from both the sell-in and sell-through projects. The State of Trade (SoT) measures sell-in wholesale trends in the outdoor industry and the Outdoor Retail Benchmark Report measures sell-through retail trends in the industry, ...

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    Article

    Digital natives are the most frequent cross-border e-commerce shoppers

    2021-01-27T10:13:00Z

    A recent survey by eShopWorld, a privately held Irish company headquartered in Dublin with offices around the globe that provides a technology platform for brands and retailers looking to sell online to global markets, found out that younger, digitally native consumers aged 25 to 34 are the group that most ...

  • CSM-Research-Report_The-Future-of-Winter-Sports_Online1-1
    Article

    Study by Mastercard says Covid-19 accelerates technological innovations in winter sports

    2021-01-24T17:41:00Z

    In a new study by the Center for Sports and Management at WHU – Otto Beisheim School of Management, conducted in an anonymous Delphi format with 46 winter sports experts, more than half (56 percent) of the participants predict that the industry will continue to evolve technologically and digitize in ...

  • EOG_logo
    Article

    EOG invites you to participate in its Outdoor Industry Survey 2020

    2021-01-19T15:47:00Z

    The European Outdoor Group (EOG) would like to invite brands and retailers in the outdoor markets to participate in its annual survey. This survey is an opportunity for the industry to provide feedback about how the markets performed in 2020, the key challenges as well as any positive changes or ...

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    Article

    A quarter of German online shoppers are looking for more sustainable purchases

    2021-01-05T08:25:00Z

    A recent representative survey conducted by the opinion research company Civey on behalf of the German E-Commerce and Mail Order Retail Association (bevh) has revealed that a quarter of the German online shoppers are consciously looking for sustainable shopping offers on the Internet. According to bevh, sustainable packaging is essential ...