The environmental NGO Protect our Winters (POW) has entered into a long-term partnership with Odlo, effective immediately. The cooperation is embedded in a long-term sustainability strategy by Odlo that is intended to redesign the brand’s presence in the market and in society. Knut Are Høgberg, chief executive of Odlo, said: “We see sustainability as a journey with great potential. We now have the opportunity to work with enthusiasts and experts such as POW to maximize the impact of our sustainability initiatives and identify new opportunities together.”
Høgberg emphasized that the Swiss brand with Norwegian roots has set itself ambitious goals for the future, as it wants to be an active player in the transformation of the fashion and sports industry. By 2030, all Odlo products are to be made from sustainable materials. “We are aware that we still have a lot to improve as a brand and that our partner POW will help us on this path,” he added.
The two partners are beginning several joint projects, with a special focus on education and raising awareness. The partnership will start with the Odlo Give Back Day on Nov. 14. As part of its “Be Aware of What You Wear” campaign, Odlo is offering a 20 percent discount on the purchase of products from its Eco range, which consists almost entirely of recycled raw materials. In addition, the brand will donate 10 percent of the proceeds of this day’s Eco line sales to POW.