All Decathlon articles – Page 2
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News briefsDecathlon France offers marking and engraving for bicycles to prevent theft
In France, legislation was recently passed that makes it mandatory to mark bicycles to protect them from theft. All new bicycles sold in the country since January 1, 2021, must bear an engraved “ Bicycode ” identification number and be registered in a national registry. This measure will also be ...
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ArticleStudy shows cross-border online shopping habits of Europeans
Cross-Border Commerce Europe ( CBCommerce ), a Brussels-based platform promoting cross-border online commerce in Europe, has examined and evaluated the 16 strongest European countries in terms of both consumer behavior and business performance in cross-border online shopping that generated sales of €146 billion in 2020 (excluding the travel segment) in ...
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News briefsDecathlon France promotes outdoor activities with new app and website
Decathlon has launched Decathlon Outdoor , a website and app that list the nicest and closest natural spots for outdoor experiences and micro-adventures, developed in collaboration with Mhikes , a Grenoble-based startup founded in 2013 specializing in digital tourism and business and consumer mobile solutions. The initiative is ...
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ArticleTwo new RTE bike factories, new target groups
In addition to the foundation of RTE Poland , previously communicated in our sister publication SGI Europe , the bicycle manufacturer RTE is also expanding its activities at its headquarters in Portugal. A new e-bike factory is already in the final stages. The new factory, which will operate under ...
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News briefs
Decathlon plans to produce bicycles in Romania
The cycling boom has prompted Decathlon , a major player in the segment with its private-label lines, to increase its production capacity in Europe. While expanding production in France and Portugal, the company is working with a partner in Romania, Sport Mechanical Workshop , to build a new factory near ...
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News briefs
Quechua offers prescription sunglasses
Quechua , Decathlon ’s private label of outdoor products, has introduced a model of outdoor sunglasses fitted with corrective lenses. The MH 580 is intended to meet the needs of the many outdoor enthusiasts who suffer from vision problems. Especially for cyclists, the retailer also offers the Roadr 900 ...
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ArticleAnalysis: Pushing the boundaries of what a sports store can be
Everyone has a sport. We’re not talking about a gym membership, but full immersion into a discipline, where we have to have the right clothing, equipment and an app to help with training and motivation. Whether it’s working towards a black belt in Taekwondo, competing in triathlons or mastering yoga inversions, sport has become serious. In addition, there are other driving factors such as the increasing interest in wellness, more female participants in more sports and the acceptance of leisure wear in almost all areas of life. This is pushing growth in the sporting goods market, and it also has a knock-on effect on what we expect from our sports stores. If we’re prepared to spend a good amount of our disposable income in this area, we want the brands we chose to offer above and beyond the everyday retail journey.
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ArticleAnalyis: The coronavirus cycling boom – how are brands keeping momentum going?
All over Europe cycling boomed during lockdowns as gyms and swimming pools were temporarily shuttered and group sports were banned. As winter moved into spring and then summer, and full quarantines were relaxed in some areas, people emerged from their homes and took to their bikes as a means of exercise or commuting, encouraged by World Health Organization advice to consider cycling instead of taking public transport for essential journeys.
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News briefsDecathlon Germany benefits from multi-channel model
Decathlon Germany will close the 2020 fiscal year with seven new openings and two expansions. In addition, André Weinert , chairman and chief executive officer since September 2019, reports an unspecified increase in sales for the year and the fact that not a single employee had to be laid ...
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ArticleGrowth of 7.0% for branded outdoor shoes in 2019
As they do every year, many brands gave us their numbers or indications of their performance in the outdoor footwear market to help establish its growth in the wholesale channel and to benchmark themselves against one another. The result of this joint study by The Outdoor Industry Compass and the ...
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News briefs
WFSGI starts task force to digitalize product information
In a letter to its members, the World Federation of the Sporting Goods Industry (WFSGI) has announced the creation of a “Digitization of Product Information” task force, co-chaired by Decathlon and VF Corporation and aiming to promote digital labelling and best practices within the sporting ...
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News briefs
Decathlon partners with Carrefour in Italy
Decathlon is further expanding its collaborations with grocery store chains across Europe as part of its plan to make its products available to shoppers in their everyday life. After partnering with Carrefour in Belgium earlier this year, the French sporting goods chain is now teaming up with Carrefour in ...
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News briefs
Decathlon Germany passes on VAT reduction directly to consumers
In view of the decision of the German government to reduce the value-added tax from 19 to 16 percent and from 7 to 5 percent from July 1, the sporting goods retailer and manufacturer Decathlon Germany declared that it will pass on the tax benefits to its customers in ...
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News briefs“Click & collect” drive-in services offered by Intersport and Decathlon
Both Intersport and Decathlon have set up a form of “drive-in click and collect” service in France. Customers place their order online and collect the merchandise in the parking lot of their local store, receiving it directly at their car with maximum distancing. Intersport, which reopened its e-commerce ...
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ArticleDecathlon grows by 9.2% in 2019
(SGI) Decathlon has reported a sales increase of 9.2 percent to €12.4 billion (before sales taxes) in 2019, with a gain of 9.1 percent in local currencies and including growth of 3 percent to €3.3 billion in the domestic French market.
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