All Hoka One One articles
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Article
Hoka becomes Premier Footwear and Apparel Partner of new UTMB World Series
The UTMB World Series and Hoka, a division of Deckers Brands, have announced a multi-year partnership. Hoka is the first global Premier Partner of a new world circuit in trail running, which debuts in 2022: In May 2021, UTMB Group and The Ironman Group had partnered to create the UTMB ...
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Article
Deckers Brands posts Q1 sales growth, raises FY22 outlook
Deckers Brands reported a first-quarter revenue increase of 78.2 percent to $504.7 million, while the company’s earnings per share increased to $1.71 compared to basic loss per share of $0.28 for the same period last year. The company has raised its full-year fiscal 2022 outlook and now expects earnings per ...
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News briefs
Hoka strengthens product team
Hoka One One has announced Evie Moe and Matt Rask as new senior members of its product team. Moe has been hired as the brand’s first senior director of apparel. Hoka’s apparel division was launched in March 2020, and it is growing rapidly. Most recently, Moe served as the vice-president ...
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News briefs
Hoka One One with new marketing executives
Source: Hoka One One Norma Delaney Hoka One One has named Norma Delaney VP global brand marketing. Hoka has already been a client of Delaney’s own company, Delaney Brand Consulting, which she has been running for about three and a half years. Prior to that, she had ...
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Article
Deckers grows in Q4, led by further expansion of Hoka One One
Deckers Brands’ sales growth gained momentum in the fiscal fourth quarter, led by the continued global expansion of Hoka One One and a strong showing at its core Ugg brand. In the three months ended March 31, the group’s revenues increased by 49.7 percent to $561.2 million and were up ...
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News briefs
Hoka collaborates with TINT
HOKA x TINT Trail running specialist Hoka One One and Seoul-based lifestyle brand Thisisneverthat (TINT) are launching a new collaboration capsule that will be available for pre-sale at Bodega, END and thisisneverthat.com starting March 18, followed by hokaoneone.com and other select retailers starting March 19. The collection ...
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Record sales for Deckers Brands
Deckers Brands’ sales surged in the third financial quarter ended Dec. 31, 2020, boosted by demand for Ugg and the continued global expansion of Hoka One One. Despite headwinds from Covid-19, the group’s sales progressed by 14.8 percent from the same period last year to a record $1,078 million, with ...
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News briefs
Deckers appoints DTC and digital specialist to its board
Deckers Brands has appointed Maha S. Ibrahim to its board of directors, effective Feb. 1. Mike Devine, chairman of the board, said he especially values her experience identifying trends and driving growth in the direct-to-consumer and technology sectors. He also said Ibrahim’s insights and capabilities align with management’s focus on ...
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News briefs
Hoka One One and Outbound Collective partner for second #EveryoneOutside film series (video)
Performance footwear brand Hoka One One and the Outbound Collective, a website and app designed to help travelers find local adventures, tours and accommodations around the globe, have joined forces to launch a series of films that enhance and expand the stories of underrepresented athletes and leaders within the outdoor ...
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News briefs
Deckers Brands highlights CSR achievements and targets in new report
Deckers Brands has released its Creating Change FY20 Corporate Responsibility and Sustainability Report, in which the group highlights its achievements toward its sustainable development goals during the reporting year from Apr. 1, 2019 to March 31, 2020. Deckers owns a portfolio of footwear, apparel and accessories brands for casual lifestyle ...
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Article
Hoka One One helps Deckers Brands grow in Q2
Deckers Brands showed growth in its second financial quarter ending June 30, mainly due to the very good results of Hoka One One. Despite headwinds from Covid-19, the group’s sales progressed by 15.0 percent from the same period last year to reach a new quarterly record of $623.5 million, ...
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Article
Hoka’s momentum saves Deckers’ quarter
Despite headwinds from Covid-19, and a 10 percent decline for Ugg, robust sales at Hoka One One helped Deckers Brands grow in its first fiscal quarter ended on June 30. They progressed by 2.3 percent from the same period last year to $283.2 million, or by 2.8 percent in constant ...
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News briefs
Hoka One One partners with Polartec for apparel collections
Hoka One One is partnering with fabric developer Polartec to create a complete, all-inclusive range of high-performing shirts for all athletes. The fast-growing running footwear label of Deckers Brands that expanded into performance apparel this spring, said it looked at extensive consumer feedback to design Hoka’s first apparel collection of ...
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News briefs
Teva and Hoka help limit the damage for Deckers
Despite headwinds from Covid-19, robust sales at Hoka One One and Teva helped limit the damage for Deckers Brands’ revenues in its fourth fiscal quarter, ended on March 31. The group’s quarterly sales declined by 4.9 percent to $374.9 million, or by 4.5 percent in constant currencies, while net income ...
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News briefs
Hoka signs deal with Frodeno
Jan Frodeno from Germany, one of the world’s best triathlon athletes, signed a deal with Hoka One One and will wear the brand’s footwear for the next three seasons. The three-times Ironman champion and Olympic champion said he will race with Hoka’s Carbon X shoes and train with the Clifton ...
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Article
Growing Hoka One One moves into apparel
Hoka One One, the fast-growing running footwear label of Deckers Brands, is launching its first apparel line for runners, walkers, fitness enthusiasts and outdoor adventurers. For the moment, the 27-piece collection for men and women will only be available online at the brand’s American website, hokaoneone.com. Twenty items are also ...
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News briefs
Hoka One One partners with "A Mile in Her Shoes"
Hoka One One, a division of Deckers Brands, has announced a partnership with A Mile in Her Shoes, a London-based charity that helps homeless women through running. The brand will offer a pair of running shoes and a donation for all the homeless women expected to benefit from the work ...