Jan Frodeno from Germany, one of the world’s best triathlon athletes, signed a deal with Hoka One One and will wear the brand’s footwear for the next three seasons. The three-times Ironman champion and Olympic champion said he will race with Hoka’s Carbon X shoes and train with the Clifton and other more heavily-cushioned models. Hoka One One is owned by Deckers Brands since 2013.