All Houdini articles
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ArticleDon’t miss:
The 1st Outdoor Impact SummitEOG’s inaugural event in Munich on May 19-20 sets the agenda and format for meaningful sustainability measures.
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ArticleHoudini strengthens leadership for global growth strategies, Karlsson transitions to CCO
The sustainable outdoor brand announces leadership changes to drive innovation and scale responsibly across key global markets.
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OpinionCorporate social responsibility - could this be a way to reduce staff fluctuation?
There has been a culture change towards employment in my lifetime: no longer are workers expecting jobs for life. The change has already happened but is sparking something greater with those affected. My graduating students realize they need work skills and know that a period of attachment with a brand ...
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ArticleHoudini, Icebug support Ecocide Law Alliance’s initiative to make environmental destruction a criminal offense
55 percent of global GDP depends on the services provided by nature. Yet, we are increasingly witnessing the disruption and destruction of our ecosystems through the reckless abuse of nature. For this reason, the CEOs of the Swedish companies SPP, Houdini, Icebug, Polarbröd, Svea Solar and Rejlers have now supported ...
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OpinionThe circular economy: How well are outdoor brands actually doing it?
The buzzword of the corporate social responsibility teams has now been part of the diction for a decade – but how have brands fared with circularity? Has the word become as meaningless as sustainability has (which means all things to all people)? Circular economy is also being greenwashed The most ...
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ArticleHoudini expands circularity platform, launches “Houdini Circle”
Swedish sportswear company and sustainability pioneer Houdini is expanding its circularity platform, opening “Houdini Circle,” the first retail concept of its kind, in Stockholm on Sept. 28. Flexible apparel “ownership” In one single location, customers can now choose how to access their garments: rent, subscribe, buy new/used/exclusively made garments, or ...
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SponsoredSustainable by Design: Polartec’s 30 Years of EcoEngineering
Find out how Polartec minimizes the environmental impact of its products at every stage of its lifecycle.
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News briefsHoudini partners with adventure travel company PRSNT
Swedish outdoor brand Houdini has entered a partnership with globally operating women’s adventure retreats and travel company PRSNT. The travel company was founded by former pro snowboarders Kjersti Østgaard Buaas (Norway) and Chanelle Sladic (California). Through PRSNT, Houdini is hosting the first women’s winter retreat in Mammoth Lakes in mid-March, ...
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ArticleOpen letter urges European Commission to revise REACH regulatory
The European Commission has recently decided to postpone the revision of the regulation for evaluating and authorizing chemicals (REACH) to Q4 2023. In response, 22 global consumer companies have called on the president of the European Commission, Ursula von der Leyen, to reverse the decision to postpone the consultation process. ...
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ArticleBluesign ISPO panel talk: A call for cross-industry cooperation and harmonized methods
The ISPO Munich 2022 panel talk “Bluesign – enabling a better future: a vision for sustainability” was all about the need to harmonize data and cooperate in order to speed up improvements along the whole textile supply chain. Antje von Dewitz (Vaude), Eva Karlsson (Houdini), Kilian Hochrein (W.L.Gore) and Kutay ...
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ArticleFabian Nendza: “We see ourselves as pioneers”
Can a retailer play a role in the circular economy? Through customer dialog and guidance, Globetrotter aims to do just that.
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ArticleDaring to think de-growth in the textile industry
Over-consumption can’t go on, but does de-growth have to equal financial losses in the textile industry? Charles Ross explores alternatives.
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ArticleEva Karlsson: “Transform or die”
It’s one of our industry’s most frequently cited examples of a successful circular business model. Houdini’s CEO tells us how she does it.
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News briefsHoudini opens second Stockholm store/hub
Located in Kungsgatan 30 in a former Samsung shop, Swedish brand Houdini has opened its second store in the capital. With the new opening, the shopping street in central Stockholm now has the Houdini Hub next to the Norröna and The North Face flagship stores, followed by Naturkompaniet in one ...
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ArticleHoudini strengthens global leadership, opens U.S. office in Portland
Swedish outdoor brand and circular business pioneer Houdini has announced a strengthened global leadership team and the establishment of a U.S. office in Portland, Oregon. Niclas Bornling has been named general manager for North America, and Brian Anthony becomes director of sales and merchandising. Both are working out of the ...
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ArticleHoudini invests in Forward To Nature brand messaging platform; new store in Stockholm
Swedish brand Houdini launched Forward to Nature, its first global brand messaging platform that expresses the brand’s ethos focused on regenerative practices. With a six-figure investment, the largest in the brand’s history, Forward to Nature launched on Oct. 5, 2022, with a 60-second short film (see below). Forward to Nature ...
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News briefsHoudini launches new circular collection developed with Woolmark, Tencel and Südwolle
The Swedish brand Houdini has announced the launch of a new sub-collection within its range, designed for circularity. Called The New Naturals, the collection offers products from base to shell layers. Its fabrics are all made from bio-based fibers, developed by Houdini in partnership with Lenzing (which is contributing its ...
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News briefsHoudini's introduces 100% recyclable, renewable, biodegradable SS23 collection
Houdini’s new Spring/Summer 2023 Adventure Inspired Functional Life collection is 100 percent recyclable, renewable, biodegradable and bluesign®-certified. “Adventure Inspired Functional Life is the foundation of the Houdini brand”, Niclas Bornling, Houdini’s head of brand and DTC commented. “Our goal for Spring/Summer 2023 is to create companion pieces that can be ...
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News briefsCake sets the new standard for sustainable meal deliveries, Houdini supplies clothing
Cake, the Swedish manufacturer of lightweight premium electric scooters and a member of the SOG, has developed a concept for the sustainable delivery of prepared meals. The solution is based on electric scooters with powered delivery boxes that keep the food at the desired temperature. The concept is aimed at ...
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ArticleAn increasing number of brands is entering the apparel rental business
For outdoor and sports equipment brands, the rental business is an essential pillar for a sustainable business. And now, a growing number of companies are offering apparel as well. Here’s an overview.
