All Instagram articles
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News briefsOberalp tackles its brand’s relevance for the Gen Z
The annual Oberalp virtual summit, just held in Zurich, Switzerland, had a special theme: “The Gen Z mountains – how the next generation is changing the outdoor industry.” In a virtual and physical meeting, several speakers, activists and Gen Z outdoor enthusiasts gathered to discuss the issues that move the ...
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News briefs
Facebook tests AI for store interaction with Instagram
Facebook said it plans to test an artificial intelligence tool in the coming months. Called “visual search,” it would allow Instagram users to click on the photo of a shared item and find similar products in its Facebook Shops application. The company said it would also introduce ...
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ArticleBig business on social media:
Where digital natives shopThe plain “Buy now”-button seems to be a thing of the past. Online shopping is reducing friction, getting more intuitive, more fluid – and more social. “Social commerce” – or “social shopping” – is the fastest-growing distribution channel worldwide. Shoppable posts and stories allow brands and users to tag specific ...
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News briefs
Shop Pay expands to Facebook and Instagram in the U.S.
Shopify is expanding Shop Pay – the fastest and most secure way to shop online, according to the Canadian e-commerce software company – to all U.S. Shopify merchants selling on Facebook and Instagram . With Shop Pay now available as a fast and secure payment option on ...
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News briefs
Bollé launches augmented reality experience for contactless sales
This summer, Bollé launched an app that allows users to try out Bollé’s Phantom Glass technology directly on a smartphone, a first on the sports market. Now the company introduced a new augmented reality (AR) filter with the help of its partners QReal and M7 Innovations . ...
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News briefsBergans resumes advertising on Facebook
After refraining from advertising on Facebook and Instagram in support of the “ Stop Hate for Profit ” campaign, Bergans of Norway announced that it would now resume its advertising activities on social media. The Norwegian outdoor brand said it had a good dialogue with Facebook, which ...
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News briefsJack Wolfskin starts sustainable vanlife campaign
Jack Wolfskin is continuing its German digital #gobackpack campaign this summer, picking up on the popular vanlife theme. Together with the German social media influencer Anna Heupel and her team, the outdoor brand is converting a decommissioned fire engine into a camper van according to sustainable criteria. ...
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News briefs
Ecco next to boycott Facebook and Instagram
Ecco said it is continuously reviewing advertising efforts on social media platforms “to be in alignment with company values” after its U.S. arm earlier this month joined a growing list of firms boycotting Facebook and Instagram to protest policies for handling online hate speech and misinformation. Ecco ...
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ArticleVaude and others join Facebook boycott
Vaude is the first German outdoor brand to join the international #StopHateForProfit campaign, which wants to encourage Facebook to take more action against hateful, violent and racist content in its networks. The outdoor brand has stopped all paid advertising on Facebook and Instagram from July 1 ...
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ArticleOutdoor brands stop ad campaigns on Facebook and Instagram
On June 19, The North Face ( TNF ) became the first major sporting goods company to stop advertising on Facebook after civil rights organizations put increasing pressure on Facebook for moderation content and hate speech following the death of George Floyd. In a tweet that said “We’re ...
