All Market Statistics articles – Page 12
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News briefs
The Italian bicycle market will post record sales in 2020
According to data from ANCMA (Associazione Nazionale Ciclo Motociclo Accessori), the sector’s trade association, bicycle sales in Italy are expected to increase by 20 percent this year as compared to 2019. The pandemic provided the primary drive for the growth, followed by the mobility bonus that was allocated by the ...
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News briefsWHO announces new physical activity guidelines
At a time when many people are home-bound due to Covid-19, new World Health Organization (WHO) guidelines on physical activity and sedentary behavior emphasize that everyone, of all ages and abilities, can be physically active and that every type of movement counts. WHO statistics show that one in four adults, ...
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News briefsGerman consumer climate declines with second Corona wave
According to the GfK consumer climate study for November 2020, the mood among German consumers in November was considerably dampened by the second, partial lockdown. As in the previous month, both economic and income expectations and the willingness to buy declined. “The renewed closure of the hotel, restaurant and ...
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ArticleA quarter of European firms need support or face a cash shortage in 2021
About a quarter of companies in the Eurozone will need more government support in 2021 to avert a cash-flow crisis, according to the French credit insurance company Euler Hermes. “The first wave of Covid-19 lockdowns caused a stronger-than-expected profitability shock for most European non-financial corporate” during the first half of ...
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News briefsBritons started Christmas shopping in October
Britons started their Christmas shopping early this year, according to data released by the Office for National Statistics (ONS). In October, retail sales volumes increased by 1.2 percent in the U.K. when compared with September, marking the sixth consecutive month of growth. The increased reached 6.4 percent for non-store retailing, ...
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News briefsMcKinsey gives recommendations on how to cope with Covid
The World Federation of the Sporting Goods Industry (WFSGI) has pointed to an interesting series of proposals recently made by McKinsey & Co. to help overcome the Covid-19 crisis and to make the most of the post-crisis recovery. We feel that decision-makers in our sector and others should think ahead ...
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ArticleAnalysis: Pushing the boundaries of what a sports store can be
Everyone has a sport. We’re not talking about a gym membership, but full immersion into a discipline, where we have to have the right clothing, equipment and an app to help with training and motivation. Whether it’s working towards a black belt in Taekwondo, competing in triathlons or mastering yoga inversions, sport has become serious. In addition, there are other driving factors such as the increasing interest in wellness, more female participants in more sports and the acceptance of leisure wear in almost all areas of life. This is pushing growth in the sporting goods market, and it also has a knock-on effect on what we expect from our sports stores. If we’re prepared to spend a good amount of our disposable income in this area, we want the brands we chose to offer above and beyond the everyday retail journey.
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News briefsPandemic spoils German consumer sentiment
A monthly survey by the German Retail Association (HDE) indicates a deterioration in German consumer sentiment in November. Following the recovery process after the first corona lockdown, so the index is falling for the first time in six months. Consumers are worried by the rising number of infections and growing ...
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ArticleAnalyis: The coronavirus cycling boom – how are brands keeping momentum going?
All over Europe cycling boomed during lockdowns as gyms and swimming pools were temporarily shuttered and group sports were banned. As winter moved into spring and then summer, and full quarantines were relaxed in some areas, people emerged from their homes and took to their bikes as a means of exercise or commuting, encouraged by World Health Organization advice to consider cycling instead of taking public transport for essential journeys.
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News briefsAliExpress: Demand for outdoor goods is soaring in Russia
The demand for outdoor goods, including tents and sleeping bags, has grown significantly in Russia over the past summer, according to AliExpress, an online retail platform that enables small businesses to offer products to online shoppers internationally. “During spring and summer, we have seen a soaring demand for goods ...
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News briefsRussian retailers experience a soaring demand for e-bikes and mountain bikes
During the Covid-19 pandemic, the demand for e-bikes in Russia has nearly doubled, while mountain bikes maintained their popularity, Electra Bicycle Company Russia & China, the exclusive distributor of Electra bikes in Russia, estimated. ”This year, due to warm weather, the bike season in Russia has begun exceptionally early – ...
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Data & AnalysisOne third of Europeans have boycotted brands after scandals
According to the study “Brand Boycotters” by the international data & analytics group YouGov, 37 percent of all respondents have at some point stopped buying a brand, either permanently or temporarily, as a direct result of a scandal a brand has gone through. A total of 2,040 Germans, 1,016 Danes, ...
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News briefs
Hybrid fabrics are growing fast
The hybrid fabrics market is expected to reach $418 million by 2027, representing a 9 percent CAGR (compound annual growth rate) growth from 2020 to 2027, according to a new study by Allied Market Research. Growth is primarily driven by the increasing success of lightweight fabrics, a surge in applications ...
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ArticleBergzeit to publish bouldering survey; launches online clinics
Bouldering has experienced a greater increase in popularity than almost any other sport. “This is due to the general fitness and movement trend, which we, as a mountain sports company, have also been feeling for some time. Mountain sports today no longer mean just spending time in the mountains, but ...
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ArticleSchöffel: Germans are looking forward to winter - but they have reservations
German outdoor company Schöffel has conducted a representative survey in cooperation with YouGov. According to the survey, German winter sports enthusiasts are looking forward to the upcoming winter season, but they also have clear reservations because of the Covid-19 pandemic. Schöffel’s survey shows that the overwhelming majority of the Germans ...
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News briefsCovid-19 has severely affected the sports industry
The sports industry, intended as the organization of sports events and related betting and licensing activities, is estimated to have lost between 30 and 40 percent of its revenues because of the Covid-19 pandemic, based on a study conducted by PriceWaterhouseCoopers (PWC), and its recovery will be slow. A survey ...
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ArticleInterview: Corona and the impact on tourism in the mountains
With Covid-19 and the lockdown in March, pretty much all industries were facing severe challenges. One of the sectors that were hit the hardest right from the beginning was the travel industry. After a while, people were allowed to travel again, but in a very limited manner. However, as the ...
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ArticleRussian online retailers report record-breaking outdoor sales
According to the largest online stores, the continuing Covid-19 pandemic spurs on the demand for outdoor goods in Russia. During the past several years, the demand for outdoor goods has always been high during the summer season. However, this year was truly exceptional, said Maria Salnikova, director of the sporting ...
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ArticleGerman bicycle and e-bike industry defies the Corona crisis
In its latest “sentiment barometer” for the first half of 2020, the German Bicycle Industry Association (Zweirad-Industrie-Verband e.V.; ZIV) comes to the conclusion that bicycles and e-bikes have been the winners of the coronavirus crisis in Germany, while many other industries have suffered as a result of the global measures ...
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ArticleGrowth of 7.0% for branded outdoor shoes in 2019
As they do every year, many brands gave us their numbers or indications of their performance in the outdoor footwear market to help establish its growth in the wholesale channel and to benchmark themselves against one another. The result of this joint study by The Outdoor Industry Compass and the ...
