All Marketing articles – Page 3
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News briefsRab partners with British Mountain Guides
The UK mountain apparel brand teams up with the national body for IFMGA-certified guides in a long-term technical partnership.
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News briefsIcebug launches pedestrian slip warning service
The footwear brand and a weather-tech specialist introduce a free digital service that warns pedestrians about icy sidewalks in Sweden.
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News briefsDynafit relaunches Trailhero program
The Austrian mountain endurance specialist is again recruiting amateur trail runners to represent the brand across 20 countries in 2026.
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News briefsDecathlon Germany launches own membership program
The French sporting goods retailer is rolling out a new digital loyalty program in Germany focused on sport, circular services and omnichannel integration.
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News briefsVoited launches film and artist collaborations
The outdoor lifestyle brand expands its creative and sustainability initiatives with a new environmental film and artist designs.
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News briefsC.A.M.P. sponsors Italian ski mountaineering team
The Italian mountain equipment specialist deepens its long-standing commitment to ski mountaineering through a new national team partnership.
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News briefsProtest debuts two winter films
The Dutch snow and lifestyle brand presents two contrasting freeride films, spanning Mongolia’s Altai Mountains and northern Norway.
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News briefsDecathlon to outfit IPC at Milan Cortina 2026
The French multisport retailer will supply official uniforms for the IPC delegation at the 2026 Winter Paralympics in Italy.
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News briefsFWT, Recco mark 10-year partnership
The Swedish rescue-technology provider and the leading freeride competition series celebrate a decade of joint safety education and extend their cooperation.
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ArticleScandinavian Outdoor Award selects five winners for FW 26/27
The jury has selected five standout Scandinavian products for Fall/Winter 26/27, honoring innovation, sustainability and performance.
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ArticleColumbia escalates humor with “Expedition Impossible”
The US outdoor brand unveils its most irreverent campaign yet, inviting Flat Earthers to “find the edge of the Earth” in a stunt highlighting product durability.
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News briefsOboz, Unity Folks launch campus program
The outdoor footwear brand and a diversity-focused training organization are piloting a program that links college students to careers in the outdoor industry.
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ArticleRomain Cancilleri-Michy: “A return to our roots”
The US outdoor brand is repositioning itself for the next decade. In this interview, Columbia Sportswear’s European marketing lead explains the ideas behind the relaunch.
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News briefsMerrell hosts UK club night powered by trail runners data
The outdoor footwear brand transformed runners’ performance data into music at a unique club night during the Kendal Mountain Festival.
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News briefsFaction and Phaenom join Freeride World Tour
The global freeride competition has secured Swiss-based Faction and Phaenom as exclusive ski and boot partners for the next three seasons.
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News briefsOutdoor Media Summit heads to Asheville, North Carolina
The outdoor industry gathering will take place in North Carolina next fall, boosting regional recovery and expanding its CEO track and gear events.
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News briefsPublic voting opens for UK outdoor awards
Outdoor enthusiasts can now vote for their favorite gear and win expo or festival prizes in a major UK public awards competition.
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News briefsGravelking to sponsor UCI Gravel World Series
The Japanese tire brand expands its global presence by sponsoring the UCI Gravel World Series across three seasons, starting with 2026.
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News briefsKane Footwear partners with Yeti Boo
The US-based recovery footwear brand teams up with the AI-created wilderness vlogger to highlight cold-weather durability and performance features.
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News briefsTNF marks 25 years of Summit Series
The outdoor brand celebrates the anniversary of its expedition-grade collection, announcing new materials, layering systems and a return to Gore-Tex.
