All Marketing articles – Page 3
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News briefsMammut campaign questions urban use of outdoor apparel
The Swiss mountainwear brand sparks debate with a campaign against the citywear misuse.
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News briefsSuper.natural and Kleinwalsertal partner for hiking festival
The German merino apparel brand and the Alpine destination team up for a multi-day hiking event and long-term collaboration.
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News briefsIntersport Austria named Best Sports Retailer 25/26
The sporting goods group received top honors for both its stores and online shop after a nationwide consumer survey.
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News briefsDidriksons recognized in sustainable outerwear guide
The Swedish brand was named among the top responsible winter coat makers.
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News briefsScott Sports headline sponsor for IRX
The Swiss performance brand steps up as lead partner for Europe’s first B2B running trade show in Amsterdam this November.
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ArticleHead and Tyrolia partner with Freeride World Tour
The global ski equipment brand signs on as official supplier for the FWT and the new FIS World Championships through 2028.
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News briefsBerghaus marks 40 years of its Extrem line
The British outdoor brand supports the new ski film ‘Gold’ as part of its anniversary campaign, spotlighting alpine performance and mountain storytelling.
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News briefsAvantex Fashion Pitch recognizes AI and recycling startups
A France-based textile innovation platform honored AI-driven quality control and Indian waste recycling initiatives for their impact on sustainability.
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News briefsSweden’s social minister visits Cycleurope factory
Sweden’s social minister highlighted the role of cycling in children’s health during a factory visit.
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ArticleOberalp: “Profit is the result of meaningful action”
An interview with Heiner and Ruth Oberrauch on 90 years of Salewa, lessons in leadership and generational transition.
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News briefsSweet Protection signs gear deal with PSIA-AASI
The brand will supply helmets and eyewear to America’s top ski and snowboard instructors under new two-year partnership.
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News briefsSchöffel unveils second chapter of brand campaign
The outdoor brand continues its storytelling series, focusing on mindful nature experiences and self-reflection in the remote Scottish Highlands.
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News briefsNew Deuter travel bags field-tested in Africa
The new travel bags from a German outdoor brand were tested during a rugged overland journey in Africa, supported by national and automotive partners.
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News briefsLenzing introduces “Lenzing Pro” digital platform
The new tool is designed to streamline certification and branding processes, helping partners innovate and integrate sustainable materials.
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News briefsNike introduces the All Conditions Racing Department to promote trail performance
A group of 22 elite outdoor athletes is testing prototypes and providing feedback.
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ArticleVaude supports South America bikepacking documentary
A Swiss-German cycling duo captured their 210-day South America expedition in a film set to premiere on YouTube on Aug. 24.
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News briefsOrthoLite Vietnam wins HR Asia Award again
The Vietnamese arm of a US footwear supplier has earned HR Asia’s top workplace award for the second consecutive year.
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News briefsBerghaus partners with AMGA to equip US guides
The British outdoor apparel brand will provide technical gear and event support to the American Mountain Guides Association under a new partnership.
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News briefsExplorers retrace secret 1985 North Pole expedition
French polar cruise operator Ponant has supported a modern expedition tracing the path of Hillary and Armstrong’s 1985 North Pole journey.
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News briefsColumbia Sportswear launches new global brand platform
The US outdoor company unveils its first major refresh in a decade with a humorous campaign designed to highlight gear made for extremes.
