All Marketing articles – Page 3
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ArticleMunich’s Sporthaus Schuster explores how sport shapes urban identity
The Munich outdoor retailer is using the 2026 World Cup as a backdrop for a campaign centered on sport as part of daily urban life rather than stadium spectacle.
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News briefsDecathlon Germany partners with Stadtradeln campaign
Decathlon is deepening its push into sustainable mobility by becoming an official partner of Germany’s Stadtradeln initiative, combining bicycle services, circular economy programs and urban cycling advocacy.
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News briefsGrassroots Outdoor Alliance reveals 2026 award nominees
Grassroots Outdoor Alliance has unveiled the nominees for its 2026 Specialty Awards ahead of the upcoming Grassroots Connect show in Reno, highlighting the retailers, brands and sales representatives shaping the future of independent outdoor retail.
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News briefs66°North marks centenary with Iceland community exhibition
66°North celebrated its 100th anniversary with a community-focused exhibition during Reykjavík’s DesignMarch festival, highlighting the people and professions that have shaped the brand since 1926.
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News briefsAsics opens Alpine basecamp for trail athletes
Asics has opened its first dedicated Alpine training base for elite trail runners, expanding its long-term investment in athlete support and the fast-growing trail running category.
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News briefsEddie Bauer enters hospitality with Moab adventure club
The outdoor heritage brand is expanding beyond apparel and gear with its first hospitality concept, developed together with Travel + Leisure Co. and Authentic Brands Group.
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News briefsMammut uses AI campaign to tackle online toxicity
The Swiss mountain sports brand has developed an AI tool that identifies toxic online behavior and encourages users to reconnect with nature instead.
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News briefsGrangers accelerates US expansion with Obviouslee partnership
The British aftercare specialist is strengthening its US presence as demand grows for PFAS-free and performance-focused gear care products.
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News briefsColumbia launches crocodile-themed campaign with Robert Irwin
The outdoor brand’s latest global campaign puts ambassador Robert Irwin into a humorous outback chase to promote Columbia’s new Tellurix Titanium OutDry footwear.
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ArticleIcebug promotes “coolcations” in Sweden
The Swedish outdoor brand is encouraging consumers to reconsider traditional Mediterranean summer holidays in favor of local, nature-based travel experiences.
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ArticleLowa reinvents itself: New brand identity, trail running ambitions and international growth
The German footwear specialist is repositioning its brand with a new identity, expanded trail running focus and stronger international growth plans.
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ArticleOIA opens entries for 2027 industry awards
The UK outdoor industry’s annual product awards are now accepting entries, with finalists to be showcased at OTS in Liverpool.
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News briefsSkylotec Outdoor joins Activation Days
The technical outdoor brand will offer guided climbing and via ferrata experiences during the Riva del Garda event.
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News briefsMerrell and Brandwave discuss outdoor culture
Industry leaders from outdoor, fashion and retail gathered in London to discuss the convergence of performance and lifestyle.
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ArticleJack Wolfskin revives Wolf Trail concept
The outdoor brand is expanding an earlier concept into a trans-European long-distance hiking route.
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News briefsOR launches creator initiative
The Outdoor Retailer trade show is expanding its creator marketing strategy ahead of its August 2026 event in Minneapolis.
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News briefsRecco partners with European Outdoor Week Activation Days
The Swedish rescue technology specialist will showcase mountain safety solutions and live demonstrations during the outdoor industry gathering in Italy.
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News briefsRecco partners with Adidas Infinite Trails
The Swedish rescue technology specialist and the major trail running event are integrating reflectors into mandatory gear to improve search and rescue capabilities.
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ArticleReju spotlights textile circularity in BBC series
CEO Patrik Frisk’s Reju uses two short films to highlight polyester regeneration and its Goodwill partnership as circularity gains momentum.
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ArticlePOC returns to MTB downhill
The Swedish brand has signed a multi-year deal with Norco Adidas Race Division, marking its return to top-level downhill racing.
