All Marketing articles – Page 3

  • or_freewheel_collection
    Article

    Outdoor Research enters mountain bike apparel category, sponsors Crankworx Whistler

    2023-07-22T09:08:00Z

    Outdoor Research (OR), the Seattle-based outdoor apparel manufacturer, is entering the mountain bike category in spring 2024 with its new Freewheel MTB collection, an eight-piece mountain bike range. The collection brings the technical design expertise and material innovation for which OR has been known for more than 40 years to ...

  • Salomon digital wallet from Captain Wallet
    News briefs

    Salomon to use a mobile wallet marketing strategy

    2023-07-19T10:00:00Z

    Salomon has a new partner to build on its digital marketing solution. The French sporting brand will now use Captain Wallet by Brevo for mobile wallet marketing. The technology makes it possible to dematerialize marketing content (i.e., convert a paper document into a digital one) in Apple and Google wallets ...

  • Camp_and_Ride_23_Sölden_E1A3824
    Article

    A glimpse into a neighboring industry

    2023-07-19T07:16:00Z

    Stephan Brutscher from Sunlight explains why collaborations between camper manufacturers and outdoor brands are the perfect match.

  • Haglöfs_Shell-Guide_Spitz-GTX-Pro-Jacket
    News briefs

    Haglöfs launches consumer “Shell Guide” this fall

    2023-07-13T13:13:00Z

    Haglöfs’ new Shell Guide, which will be available on haglofs.com in October 2023, is designed to help outdoor athletes find the right jacket for their activities. Customers can choose from the Shell collection for extreme performance in the mountains to lightweight and versatile shells for the trail and everyday use. ...

  • DSC06104
    News briefs

    Garmin and Outdooractive become partners of German Mountain and Ski Guides Association

    2023-07-12T06:24:00Z

    With Garmin and Outdooractive, the German Mountain and Ski Guides Association (VDBS) welcomes two prominent industry partners to its network and is pleased to be able to offer mountain and ski guides and hiking guides even more benefits in the future. “As a professional association, we create the optimal framework ...

  • TNF10000-Reasons-to-Get-Back-to-Trail-5
    News briefs

    The latest North Face campaign uses ChatGPT

    2023-07-07T15:00:00Z

    The North Face has launched a new campaign aimed at reigniting the spirit of outdoor exploration, “TNF10000 Reasons to Get Back to Trail.” In an interesting twist the campaign has leveraged ChatGPT to generate 10,000 reasons to hit the trail. The campaign, in conjunction with the agency Fred & Farid ...

  • Moncler-Logo
    News briefs

    ​Moncler’s Remo Ruffini receives honorary degree from University for the Creative Arts

    2023-07-05T15:48:00Z

    Remo Ruffini, the chairman and CEO of Moncler, has accepted an honorary degree in fashion and entrepreneurship from the University for the Creative Arts (UCA), a specialist art and design university with campuses in Surrey and Kent, England. Ruffini was honored “in recognition of his outstanding contribution to fashion and ...

  • EB23_PM-Downloadbild_Award_500x300px
    News briefs

    Winners of the Eurobike Awards 2023

    2023-06-23T15:55:00Z

    This year’s Eurobike Awards 2023 honored 45 products and projects in nine categories. The highest award, “Gold,” was presented nine times. The focus was particularly on innovations designed to make cycling easier and safer. A large number of significant improvements to existing components testify to the existing desire among consumers ...

  • Kilian Jornet (2)1
    News briefs

    NNormal celebrates its first year with a new film

    2023-06-22T09:59:00Z

    Outdoor equipment manufacturer NNormal, which specializes in trail running and hiking, is celebrating its first anniversary with the launch of a film featuring athlete and brand co-founder Kilian Jornet. “Sketching the Future” follows the 2022 trail-running season in which Kilian Jornet took part in four iconic international races, winning three, ...

  • Drone No Till2_Credit CovationBio Videographer Mitch Mues
    News briefs

    CovationBio and Primient host a field day event to showcase bio-based material solutions

    2023-06-22T09:02:00Z

    CovationBio and Primient joined forces with sustainability solutions provider Truterra to highlight how regenerative agriculture is helping to reduce the environmental impact of a host of industries, including the textile industry, in a hands-on field day in America’s “Corn Belt” in Dow City, Iowa. Hosts Dr. Michael Saltzberg (CovationBio CEO), ...

  • Chiruca
    News briefs

    Chiruca renews sponsorship of youth hike

    2023-06-21T08:14:00Z

    Chiruca has renewed its sponsorship deal with Ruta Inti, CMDsport has reported. Ruta Inti is a non-profit that organizes annual youth hikes in different parts of the world, combining it with cultural immersion and community work. Hikers must speak Spanish and are selected on the basis of an essay and ...

  • OIA Awards 2023
    News briefs

    UK Outdoor Industry Award finalists announced

    2023-06-15T15:49:00Z

    The finalists for the 2023 UK Outdoor Industry Awards were announced on June 14 in a presentation at the 2023 Outdoor Trade Show Social. All award finalists, including products from Silva, Berghaus, Ortlieb, Petzl, Edelrid, Montane, Picture Organic, Exped, Gruezi Bag, Goal Zero and TentBox, can be viewed on the ...

  • decathlon-no-tent-left-behind
    News briefs

    Decathlon’s buy-back scheme aims to curb tents left at festival sites

    2023-06-14T13:26:00Z

    Decathlon has launched a new campaign in the UK to discourage consumers of its most popular “festival tent” from leaving the item behind after an event. In the initial No Tent Left Behind trial, any customer who has bought a Quechua MH100 2 Man tent (£29.99) directly from Decathlon between ...

  • HH_summer_norwegianpeoplesaid_fieldproduction_sverrehjornevik-05606
    Article

    June is “Open Mountain Month” for Helly Hansen, a call to go outside

    2023-06-14T05:40:00Z

    This June, Helly Hansen launched its first “Open Mountain Month” – a month full of activities and experiences designed to inspire people to spend more free time outside in nature. In the future, the brand will declare such active months more often and offer various activities, events and tips to ...

  • KeenLogo
    News briefs

    Keen lowers prices to “fight inflation”

    2023-06-13T12:28:00Z

    Hiking sandal and walking boot brand Keen has taken the unusual step of lowering its prices, even as prices across the industry continue to rise. Under a “price relief” URL tail on its website, Keen now displays the message, “We’ve lowered prices on nearly every Keen shoe on our site! ...

  • Outdoor Research Logo
    News briefs

    Outdoor Research selects preferred partner for DWR treatments

    2023-05-12T15:07:00Z

    Seattle-based Outdoor Research (OR) has struck a deal with the UK’s Nikwax, which from September is to become the gear and apparel company’s “preferred partner for after-purchase Durable Water Repellent (DWR) care and treatment.” The deal aligns with OR’s gradual shift away from per- and poly-fluoroalkyl substances (PFAS), which it ...

  • Mammut_Logo sm
    News briefs

    Mammut continues partnership with Climeworks

    2023-05-09T11:48:00Z

    Mammut is continuing its partnership with Swiss carbon removal and storage company Climeworks, via a challenge on its Strava channel. Mammut is calling on members of its Strava club to run a minimum of 100 km in May, and 10,000,000 km collectively. Climeworks will then remove 10 tons of CO2 ...

  • ORTLIEB_CSR_2023_WEB
    News briefs

    Ortlieb to display product carbon footprint for all goods

    2023-05-05T11:27:00Z

    Ortlieb Sportartikel GmbH has determined and published the product carbon footprint for all of its almost 400 articles, detailing the emissions generated from sourcing raw materials through to production. On Ortlieb’s website, customers can now see how many kilometers they need to cover by bike rather than car in order ...

  • RM_3
    Article

    Reinhold and Diane Messner become advisors to Jack Wolfskin Brand Council

    2023-05-05T11:27:00Z

    Source: Jack Wolfskin / Reinhold Messner Reinhold Messner 78-year-old alpinist Reinhold Messner and his wife Diane became advisors and exclusive members of the Brand Council of the German outdoor brand Jack Wolfskin. At the same time, Messner joins the Jack Wolfskin Discovery Team. Within the newly established ...

  • Slide
    News briefs

    SIGB announces new organizers of Slide and OTS Winter

    2023-05-05T09:16:00Z

    The Snowsport Industries of Great Britain (SIGB) has announced MCS PR & Event Management is to be the new organizer of the Slide & OTS Winter trade show, next taking place at the Telford International Centre in January 2024. Effective from May 2023, the announcement follows a three-way final pitch ...