All Marketing articles – Page 3
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News briefsLavaredo Ultra Trail returns to the Dolomites
Thousands of runners are expected in Cortina d’Ampezzo as the Lavaredo Ultra Trail returns to the UTMB World Series calendar.
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News briefsMountain House refreshes brand with 'Savor It.'
Freeze-dried meal specialist Mountain House has unveiled a new brand platform focused on the realities and rewards of outdoor adventure.
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ArticleAku backs Himalaya project exploring social media reality gap
Italian footwear brand Aku has supported a Himalayan trekking project that highlights the gap between social media portrayals of outdoor adventures and the realities experienced on the trail.
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News briefsSalomon becomes official partner of Paris Opera Ballet
Salomon has entered a long-term partnership with the Paris Opera Ballet, providing technical footwear, apparel and accessories to support the company’s 154 dancers.
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News briefsDeuter expands support program for aspiring mountain guides
Deuter is expanding its “Becoming a Guide” initiative, offering financial support and equipment packages to aspiring mountain guides in four European countries.
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News briefsLa Sportiva’s Delladio receives two prestigious Italian honors
La Sportiva President and CEO Lorenzo Delladio has been named a Knight of Labor and received a Compasso d’Oro Career Award.
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News briefsX Games extends Aspen Snowmass partnership through 2029
Aspen Snowmass will remain the home of X Games winter competition as the new X Games League launches in 2027.
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ArticleWatchmaker Tudor signs four elite trail running athletes
Swiss watch brand Tudor has added four of the world’s top trail and ultrarunners to its global ambassador roster.
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News briefsTime launches inaugural Time100 Sports list
Time’s first Time100 Sports list recognizes athletes, executives and media figures shaping sport, business and culture worldwide.
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News briefsSkinny Skis and Smartwool win Grassroots honors
Jackson, Wyoming-based Skinny Skis and Smartwool have been named Retailer of the Year and Vendor of the Year, respectively, in the 2026 Grassroots Outdoor Specialty Awards.
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News briefsKolb and Schneider launch gravity talent program
Austrian mountain bike athletes Andreas Kolb and Stevie Schneider are launching a new long-term initiative to support emerging gravity riders across the DACH region.
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News briefsApplications open for 2026 OUTO Changemaker Programme
The free 12-week program supports people from underrepresented communities who are working to make the outdoors more inclusive and accessible.
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News briefsUK Outdoor Industry Awards reveal 2027 finalists
More than 100 products were entered across 10 categories, with finalists selected by a panel of retailers, journalists and outdoor industry experts.
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ArticleFjällräven and OrganoTex lead SOA winners
Fjällräven, OrganoTex, Aclima, Nordisk and Isbjörn of Sweden received top honors at the Scandinavian Outdoor Award Spring/Summer 2027 after extensive field testing in the Italian Alps.
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News briefsKailas Fuga launches Italian women’s trail team
The Chinese trail running brand has formed an all-female Italian athlete squad as part of a broader strategy to support women’s participation and visibility in trail running.
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News briefsMammut lifts “Take a Hike” campaign above the Gotthard traffic
The Swiss outdoor brand is extending its anti-stress campaign by flying travelers directly from one of Europe’s most notorious traffic bottlenecks into the Alps.
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ArticleSalomon signs Jisoo as global ambassador
The French mountain sports brand is expanding its reach beyond performance sport through a long-term partnership with one of Asia’s most influential cultural figures.
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News briefsAdidas Sport Eyewear signs trail running star Toni McCann
The South African ultra-runner will support product development and testing as Adidas strengthens its position in the growing trail running segment.
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ArticleMunich’s Sporthaus Schuster explores how sport shapes urban identity
The Munich outdoor retailer is using the 2026 World Cup as a backdrop for a campaign centered on sport as part of daily urban life rather than stadium spectacle.
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News briefsDecathlon Germany partners with Stadtradeln campaign
Decathlon is deepening its push into sustainable mobility by becoming an official partner of Germany’s Stadtradeln initiative, combining bicycle services, circular economy programs and urban cycling advocacy.
