All Marketing articles – Page 4
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News briefsHypershell exoskeletons earn multiple industry awards
The wearable robotics specialist has received multiple industry awards for its AI-powered consumer exoskeleton portfolio.
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ArticleBerghaus launches 60th anniversary DACH retail tour
Berghaus is taking its 60th anniversary celebrations on the road, inviting retailers across Germany, Austria and Switzerland to join a consumer-focused promotional tour.
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News briefsVaude and Innsbruck Tourism deepen sustainability partnership
The German outdoor brand and Austrian tourism organization are expanding their collaboration to encourage more sustainable outdoor experiences, from equipment choices and travel planning to responsible behavior in nature.
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News briefsShimano backs Bike Bus Accelerator initiative
The Japanese cycling component manufacturer is supporting a new European initiative designed to help more children cycle safely to school.
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News briefsRoica unveils new global brand identity
Asahi Kasei’s stretch fiber brand introduces a new visual identity and digital platform as part of its global growth strategy.
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News briefsLavaredo Ultra Trail returns to the Dolomites
Thousands of runners are expected in Cortina d’Ampezzo as the Lavaredo Ultra Trail returns to the UTMB World Series calendar.
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News briefsMountain House refreshes brand with 'Savor It.'
Freeze-dried meal specialist Mountain House has unveiled a new brand platform focused on the realities and rewards of outdoor adventure.
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ArticleAku backs Himalaya project exploring social media reality gap
Italian footwear brand Aku has supported a Himalayan trekking project that highlights the gap between social media portrayals of outdoor adventures and the realities experienced on the trail.
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News briefsSalomon becomes official partner of Paris Opera Ballet
Salomon has entered a long-term partnership with the Paris Opera Ballet, providing technical footwear, apparel and accessories to support the company’s 154 dancers.
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News briefsDeuter expands support program for aspiring mountain guides
Deuter is expanding its “Becoming a Guide” initiative, offering financial support and equipment packages to aspiring mountain guides in four European countries.
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News briefsLa Sportiva’s Delladio receives two prestigious Italian honors
La Sportiva President and CEO Lorenzo Delladio has been named a Knight of Labor and received a Compasso d’Oro Career Award.
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News briefsX Games extends Aspen Snowmass partnership through 2029
Aspen Snowmass will remain the home of X Games winter competition as the new X Games League launches in 2027.
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ArticleWatchmaker Tudor signs four elite trail running athletes
Swiss watch brand Tudor has added four of the world’s top trail and ultrarunners to its global ambassador roster.
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News briefsTime launches inaugural Time100 Sports list
Time’s first Time100 Sports list recognizes athletes, executives and media figures shaping sport, business and culture worldwide.
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News briefsSkinny Skis and Smartwool win Grassroots honors
Jackson, Wyoming-based Skinny Skis and Smartwool have been named Retailer of the Year and Vendor of the Year, respectively, in the 2026 Grassroots Outdoor Specialty Awards.
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News briefsKolb and Schneider launch gravity talent program
Austrian mountain bike athletes Andreas Kolb and Stevie Schneider are launching a new long-term initiative to support emerging gravity riders across the DACH region.
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News briefsApplications open for 2026 OUTO Changemaker Programme
The free 12-week program supports people from underrepresented communities who are working to make the outdoors more inclusive and accessible.
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News briefsUK Outdoor Industry Awards reveal 2027 finalists
More than 100 products were entered across 10 categories, with finalists selected by a panel of retailers, journalists and outdoor industry experts.
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ArticleFjällräven and OrganoTex lead SOA winners
Fjällräven, OrganoTex, Aclima, Nordisk and Isbjörn of Sweden received top honors at the Scandinavian Outdoor Award Spring/Summer 2027 after extensive field testing in the Italian Alps.
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News briefsKailas Fuga launches Italian women’s trail team
The Chinese trail running brand has formed an all-female Italian athlete squad as part of a broader strategy to support women’s participation and visibility in trail running.
