All Marketing articles – Page 4
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News briefsSchöffel launches final chapter of brand campaign
The German outdoor apparel manufacturer continues its multi-stage brand campaign with a new chapter that highlights movement and well-being in nature.
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ArticleBlackYak's new “This Is Himalayan” campaign
The South Korean outdoor brand unveils a global campaign highlighting Himalayan mountaineering culture and the people behind expeditions.
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News briefsSender One, So iLL partner
The Southern California gym operator and the US climbing brand team up in a multi-year deal tied to the 2028 LA Olympics.
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News briefsVivobarefoot launches global loyalty program
The UK minimalist footwear brand introduces a global loyalty program that rewards purchases, movement and sustainable actions.
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ArticleMoveBeyond Award targets retail startups
The German retail cooperative ANWR Group launches a startup award to connect young companies with the sport and footwear trade.
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News briefsSelle San Marco expands MTB, gravel teams
The Italian saddle manufacturer strengthens its off-road presence with new mountain bike and gravel team collaborations for 2026
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News briefsOcean Film Tour Vol. 12 premieres
With five new ocean and adventure documentaries, the Hamburg-based International Ocean Film Tour opens its 12th season on Feb. 24.
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News briefsAntje von Dewitz wins K5 award
For her impact on sustainability in retail, the German outdoor brand executive was honored by the digital commerce platform K5.
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News briefsGoPro, FWT launch YouTube series
The action camera maker teams with the global freeride circuit on a new behind-the-scenes YouTube series.
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News briefsMontura unveils ‘No crowds, just memories’
The Italian mountain apparel specialist introduces a new campaign that reflects on solitude, culture and a mindful approach to mountaineering.
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ArticleNike brings ACG back to core
The US sportswear group revives its All Conditions Gear line, reconnecting with outdoor roots through performance products and high-profile partnerships.
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News briefsKatadyn launches new global campaign
“For the mission” places Swiss-engineered reliability at the center of a new global brand campaign spanning professional and outdoor use.
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News briefsHerbertz shifts toward outdoor lifestyle
A long-established German knife and outdoor equipment specialist is repositioning its business around lifestyle, e-commerce and distribution.
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News briefsBergans renews DNT partnership
The Norwegian outdoor brand and the country’s largest trekking organization extend a long-running cooperation focused on access and sustainability.
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News briefsCamping and Caravanning Club backs OIA Summit
A long-established UK camping organization deepens its industry role by backing the key trade conference and AGM next spring.
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News briefsSportsShoes launches women’s trail team
The UK-based online running retailer introduces a new European women’s trail squad built around mentorship and a broader view of the sport.
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ArticleFreeride Filmfestival outlines 2026 expansion
Europe’s largest freeride film platform is preparing its 2026 season with expanded tour stops, cinema screenings and new brand partnerships.
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ArticleNew European Outdoor Award launches 2026
A new Europe-wide award aims to spotlight innovation, diversity, and ESG progress across the outdoor industry.
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News briefsRecco, SAAC extend safety partnership
Mountain safety education and search technology remain closely linked as a long-running alpine partnership enters another season.
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ArticlePolartec supports Arctic climate research
The performance fabric specialist backs a youth-led scientific initiative studying climate change in the Arctic.
