All Marketing articles – Page 4
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ArticleCharlie Pym: ‘We are an outdoor performance brand that also does lifestyle’
Berghaus’ Global Brand Director reflects on cultural moments, inclusive product design, B Corp status and balancing mountain credibility with street relevance.
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News briefsLowa launches film grant for young alpine creators
The German outdoor footwear brand supports young talent with a new film grant focused on alpine themes.
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News briefsISPO Textrends honors sustainable textile innovations
The platform has awarded textile concepts for Spring/Summer 2027 that prioritize circularity, bio-based content and high performance.
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News briefsBianchi unveils strategic revamp on 140th anniversary
The Italian bike manufacturer celebrates its 140th year with new products, a redesigned flagship and an expanded focus on customization.
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News briefsSport 2000 updates logo for international use and expansion
The European sporting goods alliance introduces a refreshed logo aimed at improving global visibility and digital usability.
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News briefsUTMB World Series and Rudy Project agree three-year partnership
Rudy Project becomes official eyewear of the trail running series until 2027 included.
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News briefsOn named to Time’s 2025 influential companies list
The Swiss sportswear brand is recognized for global influence, innovation and continued growth in performance and design.
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News briefsEurobike Awards honor 37 winners for 2025
The annual prize celebrates innovation, sustainability and new talent across the cycling and ecomobility sectors.
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News briefsRab partners with Polar Academy for 2025
The UK-based outdoor apparel brand collaborates with the Scottish youth charity to support Arctic expeditions and future gear development.
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News briefsLowa expands trail running efforts
The German outdoor footwear brand sharpens its trail running focus with new leadership, product launches and TrailCon 2025 engagement.
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News briefsDeuter supports Engadin outdoor photography workshop
The German outdoor gear brand partners in a hands-on sport photography workshop combining climbing, biking and expert-led training.
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News briefsArc’teryx named REI vendor partner of 2025
The Canadian outdoor brand earns top recognition from the US retailer for its product innovation, sustainability and customer collaboration.
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News briefsTegernsee Mountain Film Festival launches new youth film grant
The film festival in southern Germany introduces a €5,000 award for aspiring filmmakers under 27 focusing on alpine culture.
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News briefsReusch marks 40 years with Austria Ski Team
The sports glove manufacturer celebrates four decades of collaboration with one of alpine skiing’s most successful national teams.
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News briefsCanada Goose to increase global marketing in FY26
The Canadian outerwear brand shifts strategy with a renewed focus on marketing, product refinement and retail growth across key global markets.
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ArticleAku launches rebrand and dealer program at OTS
The Italian outdoor footwear brand unveils a new logo, strategy and product features to strengthen its market presence and expand into the professional sector.
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News briefsFjällräven wins Digiday Award for branded content
The Swedish outdoor brand received recognition for its collaborative content series with GearJunkie focused on sustainable outdoor engagement.
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News briefsDiscounter Lidl launches Crivit brand campaign across Europe
The German food discounter expands its non-food sports brand with a campaign promoting movement, targeting everyday athletes and outdoor enthusiasts alike.
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ArticleColumbia targets urban hikers and modern adventurers
The US outdoor brand redefines hiking for a younger, urban audience with a new initiative that blends city exploration with outdoor adventure.
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News briefsITRA launches Women’s Trail Day
The global celebration promotes female participation in trail running and will also feature an in-person event in Chamonix.
