All Marketing articles – Page 4
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News briefsKeen lowers prices to “fight inflation”
Hiking sandal and walking boot brand Keen has taken the unusual step of lowering its prices, even as prices across the industry continue to rise. Under a “price relief” URL tail on its website, Keen now displays the message, “We’ve lowered prices on nearly every Keen shoe on our site! ...
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News briefsOutdoor Research selects preferred partner for DWR treatments
Seattle-based Outdoor Research (OR) has struck a deal with the UK’s Nikwax, which from September is to become the gear and apparel company’s “preferred partner for after-purchase Durable Water Repellent (DWR) care and treatment.” The deal aligns with OR’s gradual shift away from per- and poly-fluoroalkyl substances (PFAS), which it ...
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News briefsMammut continues partnership with Climeworks
Mammut is continuing its partnership with Swiss carbon removal and storage company Climeworks, via a challenge on its Strava channel. Mammut is calling on members of its Strava club to run a minimum of 100 km in May, and 10,000,000 km collectively. Climeworks will then remove 10 tons of CO2 ...
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News briefsOrtlieb to display product carbon footprint for all goods
Ortlieb Sportartikel GmbH has determined and published the product carbon footprint for all of its almost 400 articles, detailing the emissions generated from sourcing raw materials through to production. On Ortlieb’s website, customers can now see how many kilometers they need to cover by bike rather than car in order ...
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ArticleReinhold and Diane Messner become advisors to Jack Wolfskin Brand Council
Source: Jack Wolfskin / Reinhold Messner Reinhold Messner 78-year-old alpinist Reinhold Messner and his wife Diane became advisors and exclusive members of the Brand Council of the German outdoor brand Jack Wolfskin. At the same time, Messner joins the Jack Wolfskin Discovery Team. Within the newly established ...
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News briefsSIGB announces new organizers of Slide and OTS Winter
The Snowsport Industries of Great Britain (SIGB) has announced MCS PR & Event Management is to be the new organizer of the Slide & OTS Winter trade show, next taking place at the Telford International Centre in January 2024. Effective from May 2023, the announcement follows a three-way final pitch ...
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News briefsBear Grylls partners with Jack Wolfskin
Source: Jack Wolfskin Bear Grylls German outdoor brand Jack Wolfskin has announced a new apparel partnership with British TV adventurer, author, and charitable campaigner Bear Grylls. Grylls joins the Jack Wolfskin Discovery Team of explorers, researchers, educators and creatives. The partnership will be used to highlight the ...
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News briefsEvent in Milan celebrates textile supply chain
Both the Südwolle Group and The Woolmark Company, as well as Santoni will be taking part in a supply chain exhibition during the Milan Week of Design. “The Elephant in the Room” exhibition and experience grants access to and shows the various steps involved in the textile supply chain, from ...
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ArticleSalewa returns as partner of Red Bull X-Alps
For the fifth consecutive year, Salewa is the main sponsor of Red Bull X-Alps, one of the toughest and most challenging adventure races in the world, in which more than 30 world-class athletes cover more than 1,200 kilometers across the Alps on foot and by paraglider in approximately two weeks. ...
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News briefsOIA Outdoor Industry Awards 2023 open for entries
The Outdoor Industries Association (OIA) has officially launched the UK Outdoor Industry Awards 2023, for which brands from across the industry can apply until May 6, 2023. All entries will again be exhibited at the Outdoor Trade Show (OTS), which takes place June 13-15, 2023, at the Exhibition Centre Liverpool. ...
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News briefsVibram and UTMB World Series announce exclusive global partnership
Italian shoe producer Vibram and UTMB World Series have announced a new global partnership that will extend across all 35 UTMB World Series events, including the iconic UTMB Mont-Blanc. This exclusive partnership will see Vibram become the official soles technology supplier of the UTMB World Series for the 2023-2025 seasons. ...
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News briefsFirst “Organic Textile Week” in the U.K. this May
In May 2022, the Organic Trade Board (OTB) and Global Organic Textile Standards (GOTS) announced the launch of Organic Textile Week, a nationwide awareness campaign in the U.K. that aims to educate consumers on organic textile certifications and certified organic textile products, as well as to increase awareness and sales ...
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News briefsOlpro joins forces with charity Sponsored Breaks
U.K. outdoor leisure brand Olpro has teamed up with the charity organization Sponsored Breaks to provide them with a one-stop store to kit out their company car with state-of-the-art camping accessories to help take their gift-giving camping trips to the next level. Sponsored Breaks was established by Simon and Harriet ...
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News briefsOberalp group selects Gen-Z “shadow board” to advise the management
As announced before, the Oberalp Group has selected eight of its employees under 28 to form the company’s new shadow management board named “Board4Next”. The individuals were selected from over 40 applicants for the new positions, all of whom submitted a short application video. For a time span of two ...
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News briefsGarmont renews partnership with European Association of the Via Francigena Ways
Garmont, the Italian outdoor footwear manufacturer founded in 1964, has renewed its partnership as technical sponsor of the European Association of Via Francigena Trails (AEVF), which has been in place since 2020. The association is headquartered in Fidenza (Parma), in Italy’s north. The Via Francigena (“The road that comes from ...
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News briefsRab enters partnership with Trailrunning Europe
British outdoor brand Rab, part of Equip Outdoor Technologies, and Trailrunning Europe have entered into a new partnership. The Dutch initiative, Trailrunning Europe, aims to create an active community of like-minded people who share the same passion – both novice and experienced runners – by organizing a variety of workshops ...
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News briefsEndura's new provocative graphic helmets show worst case scenarios
On the occasion of brain awareness week (#brainawarenessweek), helmet specialist Endura (a Scotland-based Pentland brand) has created four graphic cycling helmets that provoke a reaction by showing what can happen to the brain in the case of an accident without head protection. The helmets are printed with real-life head scans ...
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ArticleArc’teryx welcomes eight new global ambassadors
Arc’teryx Equipment has welcomed a total of eight snow athletes to its Global Athlete and Ambassador Team. According to the brand, these “athletes provide inspiration through their skills, knowledge and advocacy to increase access to their sport, something the brand holds as a core value.” What’s particularly notable are the ...
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News briefsHoudini partners with adventure travel company PRSNT
Swedish outdoor brand Houdini has entered a partnership with globally operating women’s adventure retreats and travel company PRSNT. The travel company was founded by former pro snowboarders Kjersti Østgaard Buaas (Norway) and Chanelle Sladic (California). Through PRSNT, Houdini is hosting the first women’s winter retreat in Mammoth Lakes in mid-March, ...
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News briefsTentree expands reforestation efforts to the oceans
Canadian athleisure company Tentree, based in Vancouver, is expanding their planting efforts offshore. The brand, which pledges to plant ten trees for every item purchased, has planted more than 93 million trees to date and will expand its portfolio to include kelp planting and coral regeneration. According to the company, ...
