All Marketing articles
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News briefsLowa pro athlete first woman to ski Iditarod Trail Invitational 1000
Lowa, the German footwear brand known for over 100 years of hand-crafted European heritage, announced that its pro athlete Sunny Stroeer completed the Iditarod Trail Invitational on skis, the first female to accomplish this feat in the race’s 24-year history. Stroeer started in Anchorage, skiing 950 miles over 29 days, ...
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ArticleVaude quits X, sets example against disinformation, hate speech and racism
Source: Hari Pulko/Vaude Manfred Meindl German outdoor company Vaude announced on March 21 that it was leaving the social media platform X with immediate effect. “This is our response to the increasing misinformation, discriminatory and right-wing populist content and the increasingly aggressive style on X – we ...
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ArticleThe winners of the French Outdoor Awards 2024
On Jan. 30, the 22 candidates for the French Outdoor Awards 2023-2024 had the opportunity to present their product or service to a jury of experts, media representatives, representatives of outdoor brands and potential future customers at the Sport Achat 2024 trade show in Grenoble. Four products stood out and ...
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News briefsCube launches new Factory Team for Cross Country discipline
Bike manufacturer Cube has founded the Cross Country Factory Racing Team to expand its involvement in the Olympic sport and add the discipline of cross country to the brand’s Factory Team. Kira Böhm moves from Cube’s own development team to the new Cross Country Factory Racing Team and is joined ...
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News briefsSnoop Dogg goes smoke-free – with Solo
Recently, an announcement caused quite a stir in the world of hip-hop: Snoop Dogg, the Doggfather of rap, announced on Instagram that he was quitting smoking. “I’m giving up smoke”, he wrote, triggering an avalanche of speculation, discussion and memes amongst his combined 129+ million social media followers. Solo ...
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News briefsVaude receives Reuters Business Transformation Award
German outdoor outfitter Vaude has won the internationally coveted Business Transformation Award 2023, which honors the world’s best companies committed to sustainability. Hilke Patzwall, Vaude Sustainability Manager, and Jan Lorch, Vaude Managing Director Sales & CSR, accepted the award in London on Nov. 1. They made the long journey from ...
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News briefsHaglöfs presents Outsiders by Nature Film Festival 2023
Now in its third year, the Outsiders by Nature Film Festival presented by Haglöfs puts a spotlight on the journeys undertaken by Haglöfs’ community of adventure-seeking ambassadors. Screening events, each showcasing a selection of this year’s festival films and cameos by some of Haglöfs’ adventurous ambassadors, will take place this ...
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News briefsCamelBak announces new initiatives in connection with Dacia UTMB Mont-Blanc
CamelBak, the California-based specialist for personal hydration products, has announced new events and activities in its partnership with Dacia UTMB Mont-Blanc. CamelBak has been the official hydration partner of the Dacia UTMB Mont-Blanc since 2016. To celebrate the iconic race, CamelBak has announced the first “Redefine Limits Run Challenge” through ...
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OpinionThe mountain and the metaverse – Synergy or contradiction?
Following our interview with Christoph Engl, the CEO of Oberalp, conducted at the 5th Oberalp Summit, we present a follow-up article by sportswear expert Alexa Dehmel, who looks at the event on the topic of “Metaverse” from a designer’s perspective.
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News briefsHövding and BBDO Nordics launch new creative concept
Hövding was previously best known for protecting cyclists from injuries in crashes with their neck/head airbag. Now, the Swedish company is teaming up with creative agency BBDO Nordics to pursue a new “protection” concept called Protecting Genius. It focuses on the importance of “protecting genius and creativity and celebrates those ...
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News briefsThree European brands among winners of U.S. Outdoor Sports Retail Performance Awards
The NPD Group today announced the winners of its third annual Outdoor Sports Retail Performance Awards. The awards recognize the fastest-growing brands in U.S. outdoor and snow sports retail, based on in-store and e-commerce sales, according to data from NPD’s Retail Tracking Service. “We are excited to kick off the ...
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News briefsAn exhibition in the heart of the Dolomites to tell the Salewa story
A new exhibition at Lagazuoi Expo Dolomiti, titled “La terra, il cielo e la montagna in mezzo” (”The earth, the sky and the mountain in between”), tells the story of Italian outdoor brand Salewa, with a focus on the relationship between man and the environment. The exhibition, curated by Anna ...
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News briefsU.K. Outdoor Industry Awards 2022 winners announced
At its recent annual conference in Sheffield, the U.K.’s Outdoor Industries Association (OIA) has announced the winning products of this latest U.K. outdoor industry awards. This year, the categories have been expanded to include “diversity and inclusion.” The other categories are accessories, backpacks, camping equipment, climbing, clothing, tech accessories, footwear, ...
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News briefsStefan Glowacz among new additions to Deuter Alpine Family
The “Alpine Family” of the German backpack and sleeping bag specialist Deuter already consists of many experienced climbers and mountain athletes such as Gerlinde Kaltenbrunner, Fabian Buhl, Melissa Le Nevé or Patxi Usobiaga, who also support the brand with their expertise in product development. Now the Alpine Family is growing ...
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News briefsVibram reinvigorates Five Fingers with new global campaign
Italian company Vibram is revitalizing its Five Fingers category by launching a global digital campaign that kicks off with a “move freely” video. The film takes viewers on a journey of historical discovery: Through footprints discovered in various environments, a researcher tracks the habits and movements of the owners. The ...
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News briefsOn Athletics Club Europe promotes young running talent
Complementing the On Athletics Club (OAC) launched in 2020 with eleven international runners under the leadership of Dathan Ritzenhein, the Swiss footwear brand On has now brought a European counterpart of the program to life: OAC Europe. Focussing on young athletes between the ages of 19 and 23, the program ...
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News briefsWomen’s Gear Award revises product submission criteria for 2022, excludes PFAS chemicals
As the Netherlands and Germany, with support from Norway, Denmark and Sweden are preparing a restriction proposal to cover a wide range of PFAS (per- and polyfluoroalkyl substances) uses starting this summer, the Women’s Gear Award #sheisoutdoors will only accept submissions for its next round of awards (with entries closing ...
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ArticleIndustry spotlight: New target groups, supply chain challenges and retailer relationship in focus
25 brands presented their new products at the Sport & Outdoor Media Day in Munich. The event organized by Mandel PR in the ”Kohlebunker” near the MOC (Munich Order Center) was one of the first major industry gatherings in Germany since the start of the Covid crisis. We took the ...
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News briefsApplication deadline for SheIsOutdoors starts on April 1
From April 1, brands can apply for the next edition of the SheIsOutdoors Award. The deadline for submissions is May 6, 2022. The award is divided into the categories Outdoor Professionals and Expedition, Camping, Hardware, Footwear, Apparel, Snowsports and Girls. The Bike and Urban Outdoor categories are ...
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News briefsMerrell values outdoor self-care over product gimmicks
Just in time for International Women’s Day on March 8, Merrell has launched a new campaign in the U.S. that aims to debunk gimmicks in the self-care market and remind women of the power of the outdoors. The footwear brand’s “More Less” campaign was developed by female-led teams, including Merrell’s ...
