All Oberalp Group articles – Page 4
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ArticleSalewa introduces new “Committed” label for sustainable products
The South Tyrolean mountaineering brand Salewa will introduce a new label for particularly sustainable products in the winter season 2021/22. “Committed” is a clearly visible symbol designed to inform customers about sustainable aspects when making their purchasing decisions. The hangtag label will identify equipment that stands out for its particularly ...
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News briefsPomoca is the first manufacturer of touring skins to eliminate all PFCs
Starting this season, Pomoca, the Swiss touring skin manufacturer that is part of the South Tyrolean Oberalp Group, reduces its ecological footprint and offers full transparency of its production chain. The brand has completely eliminated environmentally harmful perfluorinated and polyfluorinated chemicals, known as PFCs, from its entire range of skins. ...
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News briefsNew Salewa store in Graz
A new Salewa brand store will open in the Austrian city of Graz on Dec. 11. The South Tyrolean mountaineering sports brand, part of the Oberalp Group, is opening its latest flagship store on 85 square meters in the center of the Styrian capital in a historic country house at ...
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News briefs
Oberalp will distribute Falke and Burlington in Italy
The Oberalp Group will take over the distribution of Falke and Burlington for the Italian market from January 2021. The Group, still a family business and based in Bolzano in South Tyrol, was founded in 1981 by Heiner Oberrauch. The group, which includes the brands Salewa, Dynafit, Pomoca, Wild Country, ...
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ArticleInterview LaMunt: “Women are no longer mere appendages in mountain sports”
The South Tyrolean Oberalp Group, which owns the Salewa, Dynafit, Wild Country, Evolv and Pomoca brands, has presented the new mountain sports brand LaMunt, exclusively for women, at the Oberalp Convention. It is scheduled to be launched in stores in winter 2021/22. Ruth Oberrauch, creator of the brand and daughter ...
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ArticleOberalp launches LaMunt - a premium mountain sports brand for women
At the Oberalp Virtual Convention on Oct. 29, Ruth Oberrauch, member of the board of the Oberalp Group, officially presented LaMunt, the new mountain sports brand under the umbrella of the group. “LaMunt is the mountaineering brand from women for women, which opens up a new, female perspective on alpine ...
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News briefs
Oberalp opens Mountainshop near Bergamo
The Oberalp Group opened a new Mountainshop in Ponteranica, in the Italian province of Bergamo on Oct. 15. The new store specializes in products for alpine skiing, trail running and other mountain sports. It will be managed by Nevio Cornaro, who previously participated in endurance races like the Ultra-Trail World ...
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ArticleOberalp Virtual Convention to focus on women; introduction of new brand expected
As the first ”Oberalp Virtual Convention” in May 2020 was extremely positive for the Italian company and its brands Salewa, Dynafit, Wild Country, Evolv and Pomoca with more than 37,000 clicks, and as ongoing travel restrictions due to the Covid-19 pandemic continue to make physical events difficult, the family-owned company ...
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ArticleEDM Executive Survey: Sports and outdoor brands are pushing DTC
While experiencing generally lower orders from retailers, primarily because of the coronavirus outbreak, more than two-thirds of sports and outdoor brands responding to our survey intend to further develop their own direct-to-consumer (DTC) operations, relying more on their own websites than on those of third-party e-tailers.
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ArticleOberalp releases handbook with sustainability guidelines
The fourth consecutive annual sustainability report of the Italian Oberalp Group, entitled “Contribute,” has been supplemented by a series of new guidelines for more sustainability in the mountains. While Salewa, Dynafit and Wild Country were awarded “Leader” status by the Fair Wear Foundation for the third consecutive time, many other ...
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ArticlePreliminary analyses of first virtual sales conventions
The first virtual sales conventions organized by Schöffel and Oberalp went well, according to the two companies. Schöffel’s 100-percent digital sales meeting was held on May 19 and 20, involving roughly 130 participants from about 15 countries in all the major markets, more than originally expected. According to YouTube, a ...
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News briefsSuccessful virtual sales meetings by Schöffel, Oberalp and others
According to the two companies, the first virtual conventions organized by Schöffel and Oberalp went well. Schöffel’s 100-percent digital sales meeting was held on May 19 and 20, involving roughly 130 participants from about 15 different countries in all the major markets, more than originally expected. A total of 750 ...
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News briefsOberalp releases handbook for consumers
Source: Oberalp Group The Oberalp Handbook Italian Oberalp Group has just released its annual sustainability report, sharing the initiatives and main achievements of the group as well of its brands Salewa, Dynafit, Wild Country, Pomoca and Evolv. In addition to the report, the company has also published ...
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News briefsDynafit launches retailer support program
Dynafit, part of the Oberalp group, will launch a new support program for retailers on May 20. As part of the “Run for your local dealer” initiative, Dynafit will donate 10,000 neck gaiters to its retail partners worldwide. The retailers can give them to their customers when purchasing Dynafit products ...
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ArticleDigital presentation of Oberalp’s summer 2021 highlights and sustainability report 2019
The Oberalp Group will present the summer 2021 highlights of its Salewa, Dynafit, Wild Country, Evolv and Pomoca brands live and internationally with simultaneous translations on the Internet on May 20 at 17:00 CET. The mountain sports company with headquarters in South Tyrol, Italy, is reacting to the current restrictions ...
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News briefs
Evolv hosts digital collection viewings for American retailers
Evolv, a Californian climbing brand within the Italian Oberalp Group, will utilize an all-digital sell-in program to connect with its network of North American retailers as it introduces its new products. Due to the cancellation of all relevant trade shows and industry gatherings, the brand will offer each of its ...
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ArticleInterview with Heiner Oberrauch, president of the Oberalp Group
Heiner Oberrauch Source: Oberalp Group We recently heard a lot about the Salewa brand and its operational decisions and support programs during the Covid-19 crisis. After the interview with Salewa’s managing director Stefan Rainer, the Compass now had the opportunity to speak to Heiner Oberrauch, president of ...
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ArticleSalewa cancels SS 2021 textile collection: Interview with Stefan Rainer
To support its retailers during and beyond the ongoing Covid-19 pandemic, the Italian outdoor brand Salewa decided to skip the SS 2021 textile collection. Outdoor Industry Compass spoke with Stefan Rainer, managing director of Salewa, about the rationale and context of this decision. Source: Alex Moling/Storyteller-Labs Stefan Rainer, ...
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News briefsOberalp Group assumes crisis management
After our first news piece about Salewa’s commitment in the Covid-19 crisis, we now received an official company statement from the brand’s parent, Oberalp Group, with additional first-hand information. As reported earlier, the company has started to sew face masks and water-repellent protective coats. This takes place at Oberalp’s facilities ...
