All Oberalp Group articles – Page 2
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News briefsFoundation stone laid for new Dynafit headquarters in Kiefersfelden
Dynafit laid the foundation stone for the two interlocking triangles of steel and glass of the brand’s new headquarters in Kiefersfelden, Bavaria, close to the Austrian border. The building, which is constructed according to a project by the renowned architectural firm Barozzi Veiga, will offer all visitors a deep insight ...
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ArticleChristoph Engl: “It cannot be a dogma that Europe is always a better production site”
In a detailed post on LinkedIn, CEO Christoph Engl explains the production strategy of the Oberalp Group. In the text, originating from a speech at the Oberalp Convention, Engl argues against seeing Europe as a better production site in a global comparison. He also announces his intention to make suppliers ...
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News briefsNew Salewa speed hiking campaign
Accompanied by a new communication concept titled “6 to 9: Kick-start your day,” the Italian mountain sports brand Salewa, part of the Oberalp Group, will focus on speed hiking for SS 2023. “Speed Hiking brings people together; it is deeply inclusive and knows no boundaries or barriers - physical, ethnic ...
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News briefsOberalp group publishes sustainability report 2021 and holds Virtual Convention
The Italian Oberalp Group, the owner of the Salewa, Dynafit, Wild Country, Pomoca, Evolv and LaMunt brands, has published its comprehensive sustainability report ”Contribute 2021”. Oberalp has identified ten of the 17 UN goals for sustainable development, from decent work and education to responsible consumption and an increased share of ...
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ArticleSport 2000 Germany reports best result in company history; Outdoor particularly on the rise
Sport 2000 GmbH continues to grow in Germany. The factored purchasing volume and external sales of the affiliated partner companies in Germany gave Sport 2000 the best result in the company’s history in 2021. As a result, Sport 2000 defends the position it already held in 2019 as Germany’s largest ...
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ArticleSalewa introduces the “committed” sustainability label
Source: Salewa With the shipping of the spring 2022 collection, a new sustainability label will be marking the most conscious choices of the Salewa collection. The first pieces labeled with the “Salewa committed” seal are hitting the stores with the Lavaredo climbing collection. 243 parts of the ...
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ArticleConstruction of the new Dynafit headquarters has begun
In the near future, Dynafit will be headquartered in Kiefersfelden, a town at the German-Austrian border in Upper Bavaria. On Feb. 17, the Oberalp Group, the owner of the Dynafit brand, broke ground for the construction of a new office building. Two striking structures with offices, a climbing hall, a ...
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ArticleOberalp becomes distributor for 2117 of Sweden in 13 countries
The Italian Oberalp Group has taken over the exclusive distribution of the Swedish outdoor clothing brand 2117 of Sweden for Italy, Poland, Hungary, Slovenia, Croatia, Serbia, Bosnia, Macedonia, Montenegro, Kosovo, Spain, Andorra and France as of the beginning of this year. The agreement between the parties took place early last ...
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News briefsOberalp Group acquires manufacturer of raw material for ski touring skins
The Oberalp Group has announced the acquisition of Velotex GmbH & Co. KG from Pongs Velours GmbH & Co. KG. Velotex specializes in the production of mohair velvet as an essential product for ski touring skins. The acquisition is scheduled for Jan. 1, 2022. With the acquisition, Oberalp secures an ...
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News briefsOberalp Group opens Germany’s first Mountain Shop
The South Tyrolean Oberalp Group opened its first Mountain Shop in Germany in the city center of Augsburg in late October. On 150 square meters, the group has created a meeting point for the mountain sports community with its brands Salewa, Dynafit and – from summer 2022 ...
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News briefsOberalp opens “Mountain Showroom” in Annecy, targets Southern European growth
The Oberalp Group has officially opened a new showroom in Annecy, France, together with around 100 invited guests (customers, journalists, French athletes and employees). On an area of 200 square meters, Oberalp will use the new “Mountain Showroom” to present the new collections of its Dynafit, Salewa, Pomoca, Evolv and ...
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News briefsOberalp Germany with new marketing staff for Salewa and Dynafit
With Anne Rittmeyer, Oberalp Deutschland has a new international online marketing specialist in the team. The position was newly created to provide marketing support to online retail partners like Amazon, Bergfreunde and Keller Sports. This includes supporting retailers with their brand-related initiatives and campaigns - from social media posts, newsletters ...
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News briefsOberalp group sets focus on chemicals, circularity and social responsibility
Italian Oberalp group (owner of brands Salewa, Dynafit, Pomoca, Wild Country, Evolv and LaMunt) has released its annual sustainability report “Contribute” for 2020. Setting a focus on chemical safety, human rights and circular economy, the report highlights achievements made in the last year and news from within the group, such ...
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News briefs
Pomoca builds new headquarters and production site
Pomoca , a specialist in ski mountaineering skins and part of the Oberalp Group since 2011, is building new headquarters in Chavornay, about 25 km north of its current production and administration site in Denges, near Lausanne, Switzerland. According to a company statement, production at the current site has ...
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News briefsOberalp Group reaffirms its sustainability commitment in recent reports
The Oberalp Group has recently published its 2020 Sustainability Report and reaffirmed its commitment to a comprehensive strategy that focuses on employee wellness, safe factory conditions, philanthropy and environmental sustainability. The group has released its Sustainability Report for the sixth consecutive year. Despite the challenges brought on by ...
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News briefsSalewa opens brand store in Munich
South Tyrolean brand Salewa opened a new 140-square-meter mono-brand store in downtown Munich on June 25. Munich is the birthplace of Salewa. On July 8, 1935, Josef Liebhart , then the director of the Munich Saddlers’ and Upholsterers’ Purchasing Cooperative , founded Salewa as a subsidiary for saddle and ...
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News briefs
Oberalp names Marion Alexandre head of Southern Europe
The Oberalp Group has appointed Marion Alexandre as general manager of Southern Europe, effective June 1. Alexandre will be in charge of the territories of France, where she has taken over the role from Pierre-Jean Touchard , as well as Spain, Portugal and Andorra. Most recently, Alexandre served as ...
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ArticleMyanmar: a cheap hotspot getting even hotter
Production in Myanmar has almost never been easy due to political circumstances. After the country experienced a boom in textile manufacturing with the beginning of the democratic process in 2012, the situation has worsened since the military coup on February 1 of this year to such an extent that a ...
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ArticleOberalp Group will present new collections and behavioral study at Virtual Convention on May 18
Vienna-based international behavioral research institute Karmasin Behavioural Insights conducted a wide-ranging study for the Oberalp Group in Germany, Austria and Switzerland to examine the rising outdoor trend in the wake of the Covid-19 pandemic. The institute surveyed a total of nearly 900 participants on the topic of “ ...
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News briefs
Salewa opens store in Verona
The Italian Oberalp Group has opened a Salewa store in Verona on April 9. The 120-square-meter shop is located at Via Cappello 41, within walking distance of the Romeo and Juliet balcony, a well-known destination for Veronese and tourists alike. The store is designed both for mountain enthusiasts ...
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