All Oberalp Group articles – Page 2
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OpinionThe mountain and the metaverse – Synergy or contradiction?
Following our interview with Christoph Engl, the CEO of Oberalp, conducted at the 5th Oberalp Summit, we present a follow-up article by sportswear expert Alexa Dehmel, who looks at the event on the topic of “Metaverse” from a designer’s perspective.
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News briefsOberalp opens Milan showroom
The Oberalp Group, the owner of Salewa, Dynafit and other mountain brands, has opened a new showroom in Milan. Located at Open336 in Viale Sarca 336, the 1,000-square-meter space, which also houses the group’s offices, reportedly represents an investment of more than €500,000. Headquartered in Bolzano, Italy, the Oberalp Group ...
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ArticleChristoph Engl, CEO Oberalp: “We observe that mountain experiences can take place in a virtual world”
Learn how Oberalp sees itself and the outdoor industry moving into the metaverse, what Second Life is and if turnover is still growing.
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News briefsSalewa launches its first MTB apparel collection
Salewa has released Vento, its first-ever bike capsule collection. The South Tyrolean mountain sports brand has been known for over 85 years for its technical equipment for alpinists, climbers and mountaineers. The company is now applying its expertise in making technical weatherproof apparel to a bike wear. The new line ...
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News briefsSalewa store in Bolzano reopens with new retail format
The Salewa flagship store in Bolzano has reopened after a two-month renovation with a new look and concept. Redesigned by Retail Design gpstudio, the store has also been reimagined as a new retail format. For the first time, a Salewa store is presenting the “circular experience,” an innovative format that ...
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News briefsSalewa launches brand concept with second-hand, repair and rental offers
Italian brand Salewa (part of the Oberalp Group) has reopened its Bozen brand store, located next to the company headquarters, after a renovation phase since January 2023. The newly designed store (realized under the creative leadership of London-based retail design agency GPstudio) premiers the shop concept developed by the brand’s ...
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News briefsOberalp group selects Gen-Z “shadow board” to advise the management
As announced before, the Oberalp Group has selected eight of its employees under 28 to form the company’s new shadow management board named “Board4Next”. The individuals were selected from over 40 applicants for the new positions, all of whom submitted a short application video. For a time span of two ...
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ArticleOberalp Group begins construction of new Pomoca headquarters
Source: Oberalp Group Artistic illustration of the new production facility of Pomoca The South Tyrol-based Oberalp Group has laid the foundation stone for the new production facility of its Pomoca brand. The new headquarters are now under construction at the foot of Mount Suchet in Chavornay (Vaud), ...
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News briefsAn exhibition in the heart of the Dolomites to tell the Salewa story
A new exhibition at Lagazuoi Expo Dolomiti, titled “La terra, il cielo e la montagna in mezzo” (”The earth, the sky and the mountain in between”), tells the story of Italian outdoor brand Salewa, with a focus on the relationship between man and the environment. The exhibition, curated by Anna ...
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News briefsOberalp tackles its brand’s relevance for the Gen Z
The annual Oberalp virtual summit, just held in Zurich, Switzerland, had a special theme: “The Gen Z mountains – how the next generation is changing the outdoor industry.” In a virtual and physical meeting, several speakers, activists and Gen Z outdoor enthusiasts gathered to discuss the issues that move the ...
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News briefsOberalp Group takes over German distribution for 2117 of Sweden
The Italian Oberalp Group has been responsible for the distribution of the brand 2117 of Sweden in nine European markets since the fall of 2021. Since October 2022, the group has added Germany as an important market. Oberalp has already set up a new sales team comprising freelance sales representatives, ...
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News briefsSalewa-Vèrtic partnership opens for business
A first Mountain Shop Vèrtic has opened, according to Diffusion Sport. Located in Barcelona, the store is a collaboration between Vèrtic and Salewa Ibérica and follows the multi-brand model of the matter’s parent, Oberalp. Its 400sqm will be stocked with products from Oberalp (Salewa, Dynafit, Wild Country, Evolv, Pomoca and ...
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ArticlePatagonia and Gellert’s reactions to allegations of tax evasion
We summarize what Patagonia CEO Ryan Gellert and competitors have to say about Chouinard’s move to donate Patagonia to fight climate change.
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ArticleOberalp Group presents products made from hemp
Right next to Oberalp’s own hemp field, the Alpine Hemp collection from Salewa was among the products presented at a cross-industry event on the topic of hemp on Sep. 7. For this purpose, industrial hemp was grown and processed into new products in a multi-industry partnership. At the press conference ...
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News briefsOberalp Group acquires Romanian shoe manufacturer Droker
On Sep. 1, the South Tyrolean Oberalp Group acquired the Droker S.r.l. shoe factory based in Sebes in Transylvania, Romania, which has been producing 40 percent of Salewa’s total shoe production for years. A center of excellence had emerged in the region in recent decades, attracting various companies – especially ...
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News briefsNew sales manager and other staff changes at Oberalp in Germany, Austria and Switzerland
Source: Oberalp Group Irina Andorfer The Bolzano, South Tyrol-based Oberalp Group has appointed Irina Andorfer as senior sales manager for Germany, Austria and Switzerland (DACH), effective Sep. 1. In her role, she reports to Oberalp Group wholesale director Alberto Ferrin. Andorfer has been with the group in ...
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News briefsOberalp Group expects growth to continue in 2022
The Oberalp Group posted revenues of €303 million in 2021, up from around €220 million in 2020. Oberalp owns the brands Salewa, Dynafit, Pomoca, Evolv, Wild Country and LaMunt. In an interview with Pambianconews, Oberalp’s board member Ruth Oberrauch said that the company expects revenues to increase further in 2022 ...
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News briefsFoundation stone laid for new Dynafit headquarters in Kiefersfelden
Dynafit laid the foundation stone for the two interlocking triangles of steel and glass of the brand’s new headquarters in Kiefersfelden, Bavaria, close to the Austrian border. The building, which is constructed according to a project by the renowned architectural firm Barozzi Veiga, will offer all visitors a deep insight ...
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ArticleChristoph Engl: “It cannot be a dogma that Europe is always a better production site”
In a detailed post on LinkedIn, CEO Christoph Engl explains the production strategy of the Oberalp Group. In the text, originating from a speech at the Oberalp Convention, Engl argues against seeing Europe as a better production site in a global comparison. He also announces his intention to make suppliers ...
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News briefsNew Salewa speed hiking campaign
Accompanied by a new communication concept titled “6 to 9: Kick-start your day,” the Italian mountain sports brand Salewa, part of the Oberalp Group, will focus on speed hiking for SS 2023. “Speed Hiking brings people together; it is deeply inclusive and knows no boundaries or barriers - physical, ethnic ...
