All Oberalp Group articles – Page 3
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News briefs
Salewa France will reportedly have a new head and strategy
According to an exclusive report by sport-guide.com , Pierre-Jean Touchard will leave Salewa France , of which he is managing director, within a few weeks. Touchard has been with Salewa since 2003. Touchard’s departure has been confirmed by Stefan Rainer , director of sales at Salewa France, who told ...
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News briefs
Oberalp Group postpones winter clearance sales
As many retailers had to close their doors for a long time in 2020 due to the pandemic, the South Tyrolean Oberalp Group has decided to postpone the winter clearance sales in its own brand shops to Jan. 30. The management-led family business already approached Anna Ferrino , president ...
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News briefs
Oberalp opens new Mountain Shop in Cogne, Italy
Oberalp opened a new Mountain Shop on Dec. 4 in Cogne, in Italy’s Aosta Valley. The new shop follows the opening of two other Mountain Shops in Italy this year – one in Campo Tures in July and one in Bergamo in October. The store in Campo Turis ...
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Article
Salewa introduces new “Committed” label for sustainable products
The South Tyrolean mountaineering brand Salewa will introduce a new label for particularly sustainable products in the winter season 2021/22. “ Committed ” is a clearly visible symbol designed to inform customers about sustainable aspects when making their purchasing decisions. The hangtag label will identify equipment that stands out ...
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News briefs
Pomoca is the first manufacturer of touring skins to eliminate all PFCs
Starting this season, Pomoca , the Swiss touring skin manufacturer that is part of the South Tyrolean Oberalp Group , reduces its ecological footprint and offers full transparency of its production chain. The brand has completely eliminated environmentally harmful perfluorinated and polyfluorinated chemicals, known as PFCs, from its entire range ...
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News briefs
New Salewa store in Graz
A new Salewa brand store will open in the Austrian city of Graz on Dec. 11. The South Tyrolean mountaineering sports brand, part of the Oberalp Group , is opening its latest flagship store on 85 square meters in the center of the Styrian capital in a historic country ...
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News briefs
Oberalp will distribute Falke and Burlington in Italy
The Oberalp Group will take over the distribution of Falke and Burlington for the Italian market from January 2021. The Group, still a family business and based in Bolzano in South Tyrol, was founded in 1981 by Heiner Oberrauch . The group, which includes the brands Salewa ...
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Article
Interview LaMunt: “Women are no longer mere appendages in mountain sports”
The South Tyrolean Oberalp Group , which owns the Salewa , Dynafit , Wild Country , Evolv and Pomoca brands, has presented the new mountain sports brand LaMunt , exclusively for women, at the Oberalp Convention . It is scheduled to be launched in stores in winter 2021/22. ...
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Article
Oberalp launches LaMunt - a premium mountain sports brand for women
At the Oberalp Virtual Convention on Oct. 29, Ruth Oberrauch , member of the board of the Oberalp Group , officially presented LaMunt , the new mountain sports brand under the umbrella of the group. “LaMunt is the mountaineering brand from women for women, which opens up a ...
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News briefs
Oberalp opens Mountainshop near Bergamo
The Oberalp Group opened a new Mountainshop in Ponteranica, in the Italian province of Bergamo on Oct. 15. The new store specializes in products for alpine skiing, trail running and other mountain sports. It will be managed by Nevio Cornaro , who previously participated in endurance ...
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Article
Oberalp Virtual Convention to focus on women; introduction of new brand expected
As the first ” Oberalp Virtual Convention ” in May 2020 was extremely positive for the Italian company and its brands Salewa , Dynafit , Wild Country , Evolv and Pomoca with more than 37,000 clicks, and as ongoing travel restrictions due to the Covid-19 ...
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Article
EDM Executive Survey: Sports and outdoor brands are pushing DTC
While experiencing generally lower orders from retailers, primarily because of the coronavirus outbreak, more than two-thirds of sports and outdoor brands responding to our survey intend to further develop their own direct-to-consumer (DTC) operations, relying more on their own websites than on those of third-party e-tailers.
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Article
Oberalp releases handbook with sustainability guidelines
The fourth consecutive annual sustainability report of the Italian Oberalp Group , entitled “ Contribute,” has been supplemented by a series of new guidelines for more sustainability in the mountains. While Salewa , Dynafit and Wild Country were awarded “Leader” status by the Fair Wear Foundation ...
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Article
Preliminary analyses of first virtual sales conventions
The first virtual sales conventions organized by Schöffel and Oberalp went well, according to the two companies. Schöffel’s 100-percent digital sales meeting was held on May 19 and 20, involving roughly 130 participants from about 15 countries in all the major markets, more than originally expected. According ...
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News briefs
Successful virtual sales meetings by Schöffel, Oberalp and others
According to the two companies, the first virtual conventions organized by Schöffel and Oberalp went well. Schöffel’s 100-percent digital sales meeting was held on May 19 and 20, involving roughly 130 participants from about 15 different countries in all the major markets, more than originally expected. A total ...
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News briefs
Oberalp releases handbook for consumers
Source: Oberalp Group The Oberalp Handbook Italian Oberalp Group has just released its annual sustainability report , sharing the initiatives and main achievements of the group as well of its brands Salewa , Dynafit , Wild Country , Pomoca and Evolv . ...
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News briefs
Dynafit launches retailer support program
Dynafit , part of the Oberalp group , will launch a new support program for retailers on May 20. As part of the “Run for your local dealer” initiative, Dynafit will donate 10,000 neck gaiters to its retail partners worldwide. The retailers can give them to their customers when ...
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Article
Digital presentation of Oberalp’s summer 2021 highlights and sustainability report 2019
The Oberalp Group will present the summer 2021 highlights of its Salewa , Dynafit , Wild Country , Evolv and Pomoca brands live and internationally with simultaneous translations on the Internet on May 20 at 17:00 CET. The mountain sports company with headquarters in South Tyrol, Italy, ...
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News briefs
Evolv hosts digital collection viewings for American retailers
Evolv , a Californian climbing brand within the Italian Oberalp Group , will utilize an all-digital sell-in program to connect with its network of North American retailers as it introduces its new products. Due to the cancellation of all relevant trade shows and industry gatherings, the brand will offer each ...
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