All Oberalp Group articles – Page 3

  • News briefs

    Salewa France will reportedly have a new head and strategy

    2021-02-14T18:15:00Z

    According to an exclusive report by sport-guide.com , Pierre-Jean Touchard will leave Salewa France , of which he is managing director, within a few weeks. Touchard has been with Salewa since 2003. Touchard’s departure has been confirmed by Stefan Rainer , director of sales at Salewa France, who told ...

  • News briefs

    ​Oberalp Group postpones winter clearance sales

    2020-12-24T13:40:00Z

    As many retailers had to close their doors for a long time in 2020 due to the pandemic, the South Tyrolean Oberalp Group has decided to postpone the winter clearance sales in its own brand shops to Jan. 30. The management-led family business already approached Anna Ferrino , president ...

  • News briefs

    Oberalp opens new Mountain Shop in Cogne, Italy

    2020-12-21T06:31:00Z

    Oberalp opened a new Mountain Shop on Dec. 4 in Cogne, in Italy’s Aosta Valley. The new shop follows the opening of two other Mountain Shops in Italy this year – one in Campo Tures in July and one in Bergamo in October. The store in Campo Turis ...

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    Article

    Salewa introduces new “Committed” label for sustainable products

    2020-12-20T17:31:00Z

    The South Tyrolean mountaineering brand Salewa will introduce a new label for particularly sustainable products in the winter season 2021/22. “ Committed ” is a clearly visible symbol designed to inform customers about sustainable aspects when making their purchasing decisions. The hangtag label will identify equipment that stands out ...

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    News briefs

    Pomoca is the first manufacturer of touring skins to eliminate all PFCs

    2020-12-20T17:31:00Z

    Starting this season, Pomoca , the Swiss touring skin manufacturer that is part of the South Tyrolean Oberalp Group , reduces its ecological footprint and offers full transparency of its production chain. The brand has completely eliminated environmentally harmful perfluorinated and polyfluorinated chemicals, known as PFCs, from its entire range ...

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    News briefs

    ​New Salewa store in Graz

    2020-12-07T11:49:00Z

    A new Salewa brand store will open in the Austrian city of Graz on Dec. 11. The South Tyrolean mountaineering sports brand, part of the Oberalp Group , is opening its latest flagship store on 85 square meters in the center of the Styrian capital in a historic country ...

  • News briefs

    Oberalp will distribute Falke and Burlington in Italy

    2020-11-24T10:21:00Z

    The Oberalp Group will take over the distribution of Falke and Burlington for the Italian market from January 2021. The Group, still a family business and based in Bolzano in South Tyrol, was founded in 1981 by Heiner Oberrauch . The group, which includes the brands Salewa ...

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    Article

    Interview LaMunt: “Women are no longer mere appendages in mountain sports”

    2020-11-06T13:20:00Z

    The South Tyrolean Oberalp Group , which owns the Salewa , Dynafit , Wild Country , Evolv and Pomoca brands, has presented the new mountain sports brand LaMunt , exclusively for women, at the Oberalp Convention . It is scheduled to be launched in stores in winter 2021/22. ...

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    Article

    ​Oberalp launches LaMunt - a premium mountain sports brand for women

    2020-10-30T08:17:00Z

    At the Oberalp Virtual Convention on Oct. 29, Ruth Oberrauch , member of the board of the Oberalp Group , officially presented LaMunt , the new mountain sports brand under the umbrella of the group. “LaMunt is the mountaineering brand from women for women, which opens up a ...

  • News briefs

    Oberalp opens Mountainshop near Bergamo

    2020-10-22T13:52:00Z

    The Oberalp Group opened a new Mountainshop in Ponteranica, in the Italian province of Bergamo on Oct. 15. The new store specializes in products for alpine skiing, trail running and other mountain sports. It will be managed by Nevio Cornaro , who previously participated in endurance ...

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    Article

    Oberalp Virtual Convention to focus on women; introduction of new brand expected

    2020-10-12T21:46:00Z

    As the first ” Oberalp Virtual Convention ” in May 2020 was extremely positive for the Italian company and its brands Salewa , Dynafit , Wild Country , Evolv and Pomoca with more than 37,000 clicks, and as ongoing travel restrictions due to the Covid-19 ...

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    Article

    EDM Executive Survey: Sports and outdoor brands are pushing DTC

    2020-08-13T13:30:00Z

    While experiencing generally lower orders from retailers, primarily because of the coronavirus outbreak, more than two-thirds of sports and outdoor brands responding to our survey intend to further develop their own direct-to-consumer (DTC) operations, relying more on their own websites than on those of third-party e-tailers. 

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    Article

    Oberalp releases handbook with sustainability guidelines

    2020-07-24T07:20:00Z

    The fourth consecutive annual sustainability report of the Italian Oberalp Group , entitled “ Contribute,” has been supplemented by a series of new guidelines for more sustainability in the mountains. While Salewa , Dynafit and Wild Country were awarded “Leader” status by the Fair Wear Foundation ...

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    Article

    Preliminary analyses of first virtual sales conventions

    2020-05-25T16:46:00Z

    The first virtual sales conventions organized by Schöffel and Oberalp went well, according to the two companies. Schöffel’s 100-percent digital sales meeting was held on May 19 and 20, involving roughly 130 participants from about 15 countries in all the major markets, more than originally expected. According ...

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    News briefs

    Successful virtual sales meetings by Schöffel, Oberalp and others

    2020-05-22T16:19:00Z

    According to the two companies, the first virtual conventions organized by Schöffel and Oberalp went well. Schöffel’s 100-percent digital sales meeting was held on May 19 and 20, involving roughly 130 participants from about 15 different countries in all the major markets, more than originally expected. A total ...

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    News briefs

    Oberalp releases handbook for consumers

    2020-05-22T10:02:00Z

    Source: Oberalp Group The Oberalp Handbook Italian Oberalp Group has just released its annual sustainability report , sharing the initiatives and main achievements of the group as well of its brands Salewa , Dynafit , Wild Country , Pomoca and Evolv . ...

  • Event

    Oberalp Virtual Convention

    Date: May 20, 17:00 h CET

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    News briefs

    Dynafit launches retailer support program

    2020-05-14T14:20:00Z

    Dynafit , part of the Oberalp group , will launch a new support program for retailers on May 20. As part of the “Run for your local dealer” initiative, Dynafit will donate 10,000 neck gaiters to its retail partners worldwide. The retailers can give them to their customers when ...

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    Article

    Digital presentation of Oberalp’s summer 2021 highlights and sustainability report 2019

    2020-05-07T14:31:00Z

    The Oberalp Group will present the summer 2021 highlights of its Salewa , Dynafit , Wild Country , Evolv and Pomoca brands live and internationally with simultaneous translations on the Internet on May 20 at 17:00 CET. The mountain sports company with headquarters in South Tyrol, Italy, ...

  • News briefs

    Evolv hosts digital collection viewings for American retailers

    2020-04-27T17:28:00Z

    Evolv , a Californian climbing brand within the Italian Oberalp Group , will utilize an all-digital sell-in program to connect with its network of North American retailers as it introduces its new products. Due to the cancellation of all relevant trade shows and industry gatherings, the brand will offer each ...