All OutDoor by ISPO articles
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ArticleTobias Gröber to leave Messe München after 28 years
After almost three decades of shaping international trade shows at MMG, Tobias Gröber steps down to bring his expertise to another trade show company as CEO.
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OpinionMark Held: OutDoor – a time for decisions
This message by Mark Held, former EOG President, urges the outdoor industry to embrace OutDoor’s revamped model, which offers new, cost-effective opportunities.
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ArticleGreen claims: How you get EU regulations and the eco-conscious consumer on board
How can sports and outdoor brands effectively communicate their sustainability efforts without falling into the greenwashing trap? In this expert guide, Dr. Diana Born presents a four-step approach to crafting impactful, data-driven green claims that not only build consumer trust but also align with science-based EU regulations.
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ArticleEOG and MMG present the new OutDoor concept
According to the organizers, industry leaders back the revamped OutDoor 2025 model, promising 20% growth in exhibitors and visitors while reducing costs.
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ArticleNavigating uncertainty: EOS 2024 focuses on circularity and collaboration
The 2024 European Outdoor Summit at Cambridge Union focused on sustainability, EU regulations and collaboration opportunities in the outdoor industry. Will Renwick reports for OIC on the event.
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ArticleEOG collaborates with retailers to shape OutDoor 2025
EOG and Messe München have launched a Retail Advisory Council, engaging retailers to refine and innovate the OutDoor 2025 trade show concept.
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ArticleEuropean Outdoor Summit 2024: Two weeks to go
With just two weeks to go until EOS 2024 in Cambridge, we give you an update on what to expect at this year’s summit.
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ArticleEco-consumers: Navigating triggers and barriers
Consumer expert Fredrik Ekström unveils key findings about consumer behavior and reveals three primary consumer personas.
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Article2025 and beyond: A new direction for OutDoor by ISPO?
Due to the ongoing discussions about OutDoor by ISPO and the very ambivalent opinions about the last edition earlier this June, the European Outdoor Group (EOG) and Messe München (MMG) have started the consultation process on the first proposals for fundamental changes to the trade show. A first taste of ...
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ArticleEOCA: Conservation fundraiser returns to OutDoor by ISPO
The European Outdoor Conservation Association (EOCA) is gearing up to present its work and successes at OutDoor by ISPO in Munich (June 3-5). The association is looking to raise further money for its vital conservation work through a fundraiser on its stand, alongside its involvement in several meetings and presentations ...
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ArticleJoin us at OutDoor by ISPO 2024
Join us at OutDoor by ISPO. Stop at our booth for a chat and listen to our consumer trends panel talk.
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SponsoredOutDoor by ISPO 2024 with a more diverse range of exhibitors and products
Explore OutDoor by ISPO with Lena Haushofer. Discover larger spaces and diverse exhibitors at Messe München redefining industry meet-ups.
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SponsoredThink outside the … door. Think OutDoor by ISPO
Still unsure about exhibiting at OutDoor by ISPO? With numerous options available, let us guide you through the process.
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OpinionAn open letter from Mark Held on the future of outdoor trade shows
The European Outdoor Group (EOG) asked Mark Held, its co-founder and former President, for his take on the situation regarding trade shows as a whole. In response, Mark wrote an open letter to the industry from his own perspective.
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ArticleSuccessful fundraising campaign by EOCA during Earth Day and OutDoor by ISPO
To mark both Earth Day 2023 and the annual fundraiser held on the association’s stand during OutDoor by ISPO, a large number of its members used the opportunities to show their support for the European Outdoor Conservation Association (EOCA) and nature conservation by raising additional funds. Earth Day has ...
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OpinionTrade shows: “Sometimes the value cannot be beaten”
After OTS in the UK, Charles Ross still sees value in trade shows. The best bring leadership, collaboration and are moving with the Industry.
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ArticleReset EOG State of Trade study shows growth of +11.5%
At OutDoor by ISPO 2023 in Munich, the European Outdoor Group (EOG) released new data from its State of Trade (SoT) market research program showing growth in sales value and volume across all categories through 2022. The figures for the year were released following some notable updates to the project ...
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News briefsLatest winners of the Scandinavian Outdoor Award announced
The winners of the Scandinavian Outdoor Award spring/summer 2024 session were announced at this year’s OutDoor by ISPO. The international jury of outdoor journalists and outdoor gear specialists agreed that the overall prize should go to Nordisk for its Lodur rain-repellent down jacket, weighing in at only 300 grams. ...
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ArticleOutDoor by ISPO provided community and inspiration again in 2023
Three days, over 650 exhibitors and satisfying visitor numbers. OutDoor by ISPO 2023 is over and has been hailed as a success. Now in its second year at the MOC Event and Order Center, the mood was once again that of a community coming together, whether that be for business ...
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ArticleWinners of the second round of the 2023 ISPO Award
At the second of a total of four jury meetings for the ISPO Award 2023, almost everything revolved around the Outdoor category. This may have to do with the fact that OutDoor by ISPO 2023 starts in Munich just a few days after the meeting. The jury was made up ...
