MIPS, the Swedish supplier of helmet-based safety and protection of the brain, has announced the formation of its first professional athletic team, “Team MIPS.” The team will serve as an “ever-growing global force of helmet safety advocacy,” with athletes from around the world with a wide range of backgrounds and professional sports such as cycling, skiing, motocross, moto GP and more. The first athlete to join the team is Swedish professional freeskier and seven-time X-Games gold medalist Henrik Harlaut.

Click here to watch Henrik Harlaut in his first official conversation as a Team MIPS athlete, talking about the upcoming season and his new collaboration together with legendary skier Tom Wallisch in a recorded live stream on YouTube.

Photo: © Sofia Sjöberg