The Californian travel and outdoor wear label Royal Robbins, which was acquired by the Swedish Fenix Group in 2018, is launching into a new product category with the release of its Hemp Sock collection. For every pair purchased, Royal Robbins will donate 1% of sales to the Adventure Travel Conservation Fund (ATCF) to fund conservation projects that protect cultural and natural resources and help local economies dependent on tourism. The new sock collection was rolled out this week on the newly designed Royal Robbins website. With improved functionality and navigation, the new website offers a refreshed, more seamless shopping experience for Royal Robbins customers across the U.S. and Europe.
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