In the future, retail staff will have the opportunity to use Deuter’s sales training via a central online platform. The German company’s new online service is freely available to the entire retail sector. Deuter developed its training program more than 10 years ago to support sales staff with detailed and playfully designed explanations of its backpacks, bags and sleeping bags. While the familiar new print edition of “Get The Facts” will be published in summer 2021, the digital ”e-learnings” now complement the service. Both the website and the e-learnings are available in German and English. Deuter plans to expand the digital Get The Facts step by step and offer courses on the most important new products every season. On the website, sales staff can sign up for a B2B newsletter that exclusively and regularly informs them about new course offerings on the digital platform.