Trail running – Page 17
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ArticleCrazy undergoes strategic reorientation
Source: Crazy Valeria Colturi Crazy, a brand founded in 1989 by Valeria Colturi, a top Italian cross-country skier, offering mainly products for ski mountaineering, trail running and trekking, has presented a new logo, emphasizing “the union between the quest for technical innovation that has always characterized the ...
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News briefsSalomon Germany with new Athletes & Community Manager Trailrunning
Source: Salomon Theresa Streck, new Athletes & Community Manager Trailrunning at Salomon Germany Theresa Streck started her new role as Athletes & Community Manager Trailrunning at Salomon Germany on May 1, 2023 with her support at the Golden Trail National Series. Her main tasks are the management ...
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ArticleDynafit to open new headquarters in Kufstein in December
In the Bavarian town of Kiefersfelden on the border with Austria, the Dynafit brand is building its new headquarters, the Dynafit Speed Factory, as reported last year. The futuristic building made of steel and glass will not only be the location for around one hundred employees from December 2023 but ...
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News briefsFrench event Sport for Future draws attention to the melting of glaciers
The second edition of Sport for Future is scheduled to take place in Chamonix, in the French Alps, on Aug. 1-3. Sport for Future aims to raise awareness among sportspeople of how climate change is affecting glaciers. The event is organized by Riding to Explore, a project launched by elite ...
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ArticleOutdoor sales down slightly in the U.S.
Overall sales in the outdoor industry were down by 1 percent in dollars and 4 percent in units over the year from May 2022 to April 2023. Industry volume amounted to $28 billion, or 24.4 percent more than the annual figure for calendar 2019. So reported analytic firm Circana’s executive ...
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News briefsSalomon to use a mobile wallet marketing strategy
Salomon has a new partner to build on its digital marketing solution. The French sporting brand will now use Captain Wallet by Brevo for mobile wallet marketing. The technology makes it possible to dematerialize marketing content (i.e., convert a paper document into a digital one) in Apple and Google wallets ...
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News briefsThe figures of the 2023 ORBDays
The 9th edition of Outdoor & Running Business Days (ORBDays), which took place in Italy’s Riva del Garda on July 9-10, 2023, hosted 1,200 retailers and showcased the products of 115 exhibitors and 220 brands. The trade event attracted more than 2,800 visitors. ORBDays, organized by Sport Press Srl SB, ...
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Article100 years of Lowa: Another record year and the search for new target groups
With the company now being in its 100th year, we talk to Lowa CEO Alexander Nicolai about expanding capacity, new segments and sustainability strategies.
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News briefsVibram and Nike release new running shoe
For the first time, Nike has partnered with Vibram to bring trail runners a new shoe. Developed in partnership with athletes including Tyler Green to give a fast, sleek and grippy trail running experience, the Nike Ultrafly Trail combines the brand’s cutting-edge technology with Vibram’s renowned innovations. Source: ...
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News briefsThe latest North Face campaign uses ChatGPT
The North Face has launched a new campaign aimed at reigniting the spirit of outdoor exploration, “TNF10000 Reasons to Get Back to Trail.” In an interesting twist the campaign has leveraged ChatGPT to generate 10,000 reasons to hit the trail. The campaign, in conjunction with the agency Fred & Farid ...
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News briefsOutdoor Research's next collection virtually PFAS free
PFAS have been almost completely phased out in Outdoor Research’s (OR) Spring 2024 collection. The Seattle-based manufacturer of outdoor apparel and gear says products in the new line are driven by sustainability, technology and inclusivity. OR’s goal of removing intentionally added PFAS will be virtually complete in the forthcoming ...
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ArticleJenny Tough on the outdoors, diversity and sustainability
Endurance athlete and solo adventurer Jenny Tough on how she rates the industry progress in sustainability and diversity, and her wish for the Outdoor sector.
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News briefsLongtime CoDi director retires
Compass Diversified Holdings (CoDi), the Connecticut-based owner of several sporting goods brands, including Boa Technology, 5.11, Marucci Sports, PrimaLoft and Velocity Outdoor, announced that C. Sean Day has retired from the company’s Board of Directors effective June 30, 2023, for personal health reasons. Day joined the board in 2006, coinciding ...
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News briefs361˚ releases its first trail running shoe
Building on the success of the Centauri road running shoe, 361˚, one of China’s largest sporting goods brands, has brought its eTPE Engage platform to the trails for the first time. Featuring a proprietary Vibram Megagrip outsole, the Futura is the brand’s new premium trail model, offering ...
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News briefsUYN to present first running shoes
Italian brand UYN (Unleash Your Nature) will unveil its first running shoes at the upcoming Outdoor & Running Business Days, the trade show that is scheduled to take place in Riva del Garda on July 9-10. The new product line has been developed using neuroreactive solutions from Reaxing and in ...
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News briefsMoncler releases 3D-printed trail running shoe
Moncler has partnered with 3D-printed shoe manufacturer Zellerfeld to release a 3D-printed trail running shoe. The single-construction mono-material shoe is made out of recyclable materials and is a new addition to its Trailgrip line. The Moncler Trailgrip 3D is extremely limited and will only be available for members of ...
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News briefsGlobetrotter and Myclimate calculate the carbon footprint of many outdoor products
The outdoor retailer Globetrotter together with Myclimate have calculated the Scope 3 greenhouse gas emissions of 40 product groups in a new project. The emissions from upstream and downstream processes in supply chains for products including backpacks, hiking boots and rain jackets were calculated. In addition, the average CO2 savings ...
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ArticleSSU is hoping the worst market disruptions are over
Signa Sports United (SSU), while bracing for less-than-stellar FY23 results impacted by macroeconomic headwinds and high industry inventory levels, is taking steps to generate €100 million in Ebitda savings by FY25 and less operational complexity in FY24 that will return it to profitable, long-term growth. Meanwhile, the Germany-based e-commerce company, ...
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News briefsNNormal celebrates its first year with a new film
Outdoor equipment manufacturer NNormal, which specializes in trail running and hiking, is celebrating its first anniversary with the launch of a film featuring athlete and brand co-founder Kilian Jornet. “Sketching the Future” follows the 2022 trail-running season in which Kilian Jornet took part in four iconic international races, winning three, ...
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News briefsRestructuring of DACH sales team at Tecnica Footwear
Source: Tecnica Luigi Tamai and Fabian Steinmetz Following the establishment of the new Tecnica Footwear business unit under the leadership of Adriano Rossato in February, the Italian footwear manufacturer has restructured its sales team for Germany, Austria and Switzerland. Fabian Steinmetz took over the position of Sales ...
