All Vaude articles – Page 3
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News briefsTime off for the boss: Vaude's von Dewitz crosses the Alps
It’s an unusual move for the head of a medium-sized company: Antje von Dewitz, CEO of Vaude, is heading to the mountains for 2.5 months to do a crossing of the Alps, taking a total of 3 months off. In a short video, she explains that she is fulfilling a ...
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News briefsAlbrecht von Dewitz Foundation continues to support school projects in Germany
With ”Outdoor macht Schule” (Outdoor goes education), the Albrecht von Dewitz Foundation supports extracurricular school projects in Germany that actively deal with the topics of nature conservation and mountain sports with up to €5,000. Since the program was launched in 2020, the foundation has been funding several ...
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News briefsJack Wolfskin premiers new 3D-print technology for backpack carrying systems
Source: Jack Wolfskin Aerorise In cooperation with the 3D printing specialist Carbon and polymer company Oechsler (the same that has developed the circular TPU backpack with Vaude), Jack Wolfskin will go to market with a new backpack utilizing printed back panel elements in the fall of 2022. ...
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News briefsEOCA Earth Day fundraiser closes with €24,000 in donations
Thanks to numerous product and monetary donations, the European Outdoor Conservation Association (EOCA) raised nearly €24,000 during its recent online fundraiser, held over Earth Day 2022. Black Diamond, Cumulus, Keen, Lesovik, Schöffel, Smartwool, Stanley and Vaude donated a percentage of their online sales to EOCA during the fundraiser. Buff donated ...
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News briefsVaude and partner Interseroh nominated for Plastics Recycling Awards Europe 2022
At the time that Vaude’s new line of ReCycle bike bags made from 100 percent recycled materials (for the main material) is going to market, the German company – together with its partners for the project, Interseroh and the Czech manufacturing company Fitcraft – is nominated for the Plastics Recycling ...
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News briefsVaude launches new brand campaign for summer 2022
German supplier Vaude focuses on its ecological and social values in a new marketing campaign for summer 2022. The campaign was created by Towa, a digital agency working with Vaude since 2019 on several marketing projects. The Austrian agency created six spots and a brand film for the campaign, talking ...
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ArticleEarth Day 2022: “Invest in our planet”
The applause for the smartest Earth Day campaign certainly goes to Allbirds. At www.keeptheamazonprime.com, a “global e-commerce platform you can’t live without,” the shoe manufacturer promotes donations for the Amazon. Every donation is doubled by Allbirds. EOCA has also launched a fundraising campaign for Earth Day: “A number of EOCA ...
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ArticleEOCA launches three-part Earth Day fundraising campaign
On this year’s Earth Day (April 22, 2022), the European Outdoor Conservation Association (EOCA) is once again hosting an online fundraiser, accompanied by activities initialized by its members and the non-profit Outdoor Gear For Good (OGFG). With the money raised through these three initiatives, EOCA supports a number of conservation ...
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News briefsVaude opens northernmost German franchise store
On Germany’s North Sea coast, the long-established regional fashion etailer Silomon has opened Germany’s northernmost Vaude franchise store in the pedestrian zone of the town of Norden. With a floor space of 160 sqm, the new store run by Heida und Sven Haltermann carries mainly the German outdoor manufacturer’s bike ...
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News briefsVaude tackles fake stores
The e-commerce market is growing, and at the same time, there are not only more and more but also more professional fake stores. Renowned brands, in particular, are affected by this scam. Vaude is taking action against this together with the company Convey to protect its own brand and its ...
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ArticleOutdoor and sports industries create support initiatives for people affected by war in Ukraine
A wave of solidarity with both the refugees and the people of Ukraine is underway, and many practical initiatives have been launched in the last two weeks, many of which came from the players in our industry. The longer the war lasts, the clearer it becomes that only specific product ...
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ArticleSport 2000 Germany reports best result in company history; Outdoor particularly on the rise
Sport 2000 GmbH continues to grow in Germany. The factored purchasing volume and external sales of the affiliated partner companies in Germany gave Sport 2000 the best result in the company’s history in 2021. As a result, Sport 2000 defends the position it already held in 2019 as Germany’s largest ...
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ArticleAn increasing number of brands is entering the apparel rental business
For outdoor and sports equipment brands, the rental business is an essential pillar for a sustainable business. And now, a growing number of companies are offering apparel as well. Here’s an overview.
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ArticleVaude prototypes circular TPU backpack with 3D printed backpanel
Source: Vaude Novum 3D prototype backpack by Vaude With the help of German 3D engineering and plastics manufacturing specialist Oechsler, Vaude has developed a prototype of a new backpack – Novum 3D – that is made from TPU with a back panel made by a 3D printer. ...
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ArticleVaude reaches climate neutrality with all its products globally
Managing director Antje von Dewitz had already announced it last fall: her outdoor company Vaude, which has been actively promoting climate protection for years, achieved the goal set in 2019 of becoming climate neutral with all products manufactured worldwide on Jan. 1, 2022. The company’s headquarters in Tettnang, Germany, (with ...
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News briefsEY honors von Dewitz with Entrepreneur of the Year Award
EY Germany, part of the globally active audit and advisory group Ernst & Young Global Limited (EYG), has awarded Antje von Dewitz, CEO of German brand Vaude, with the EY Entrepreneur of the Year Award. The award was given out for the 25th time to the best owner-managed medium-sized companies ...
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ArticleVaude plans to be globally climate neutral next year
Source: Vaude Antje von Dewitz at the global climate demo in Friedrichshafen, Germany, on Sept. 24, 2021 Following the alarming conclusion of scientists in the recently published report of the Intergovernmental Panel on Climate Change, which states that without immediate drastic action, the 1.5-degree target can no ...
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News briefsVaude’s Antje von Dewitz receives German role model award
Antje von Dewitz, CEO of the German outdoor brand Vaude, has received the Role Model Award 2021 from the Startup Teens education platform in the “Family Entrepreneur” category. The jury and the audience honored her commitment to a sustainable and value-driven company, which includes a long-term program for inclusion and ...
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ArticleOutdoor specialists climbing up the ranking of ISPO Consumer Insights Report
In its quarterly Consumer Insights Report, conducted among members of the ISPO Collaborators Club since Q2/2021, Messe München finds that outdoor companies are rapidly expanding their relevance within the sports brand landscape. The highly engaged consumers from Germany, Austria, Italy, and Switzerland voted on both their general favorite brands and ...
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News briefsNew Vaude franchise store in Waldshut am Rhein
German retail company May oHG has added a new Vaude franchise store to its existing retail spaces in Waldshut, Laufenburg and Bad Säckingen, which have a total of 9,500 square meters. May is a medium-sized German company with 200 employees and a regional specialty retailer for fashion and sporting goods. ...
