All Outdoor Industry Compass articles in Volume 13, Issue 3-4 – Page 3
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News briefs
Ultra-runner Courtney Dauwalter joins Salomon’s athlete team
Salomon has announced an extension to its partnership with Courtney Dauwalter , the Ultra Trail du Mont Blanc (UTMB) champion. Dauwalter will continue as a member of Salomon’s global athlete team through 2022. In 2017, the American ultramarathon runner from Golden, Colorado, famously finished the Moab 240 Mile ...
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News briefs
Per Wååg appointed new global chief executive of Primus and Brunton Outdoor
Fenix has promoted Per Wååg, a company veteran, to global chief executive of Primus and Brunton Outdoor. Wååg was previously general manager of Brunton, which is also the distributor of Primus in North America. Fenix owns such other outdoor brands as Fjällräven, Hanwag and Royal Robbins and is the parent ...
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News briefs
Volebak’s tough new hoodie is made with 60,000 ceramic particles
Vollebak , the London-based brand of futuristic outdoor apparel, has incorporated 60,000 ceramic particles into the fabric of a hoodie. The ceramics are “second only to diamonds” in their resistance to abrasion and have been used in missiles and jet engines. The particles are also thin enough not to impair ...
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News briefs
O’Neill launches cinematographic marketing campaign
O’Neill has launched a new marketing campaign with the title “First Name in the Water.” The campaign consists of cinematographic shots of different corners of the world, featuring O’Neill’s top athletes. Riley Blakeway , a renowned filmmaker, and Deke Angel , O’Neill’s art director, used classic imagery and video from ...
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News briefs
Scott Allan retires from Hydro Flask
Hydro Flask , the specialist in high-performance insulated products, has announced that its global general manager, Scott Allan , will retire on March 1. Allan was named president and chief executive of Hydro Flask in 2012 and global general manager in 2016, when Hydro Flask was acquired by Helen of ...
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News briefs
Fourth edition of Assosport’s “Accademia IOG” canceled due to Covid-19
Update: Due to the latest ministerial provisions, Assosport was forced to cancel the event. Assosport , the association of the Italian sporting goods industry, will be organizing the fourth edition of its Accademia IOG this March. The academy is an opportunity for salespeople from specialist outdoor stores ...
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News briefs
Montane joins Fair Wear Foundation
Montane has joined the Fair Wear Foundation (FWF) , the independent multi-stakeholder organization that works with brands to improve labor conditions in garment factories. The move is part of Montane’s corporate social responsibility efforts within its new “Further Forever” initiative. As a member of the FWF, Montane has committed ...
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News briefs
OIA names new executive director
The U.S.-based Outdoor Industry Association (OIA) has announced the promotion of Lise Aangeenbrug from executive director of its philanthropic arm ( Outdoor Foundation ) to executive director of the OIA. Prior to joining the Outdoor Foundation, Aangeenbrug was executive vice-president of the National Park Foundation (NPF) . She ...
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ArticleDisappointing end of the year for Fenix
Blaming unfavorable weather, product recalls and ongoing challenges in IT, the Fenix Outdoor International group, whose holdings include the Globetrotter chain and the Fjällräven brand, posted weak results for the fourth quarter of 2019.
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Article
Ternua establishes twin sales departments
There are three pillars to Ternua ’s growth strategy: the digitalization of its B2B business, the expansion of its complementary product lines (such as backpacks) and business development abroad. To build on the last of these, the Catalonian outdoor group has split it sales department into two divisions.
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News briefs
Bergfreunde commits to offsetting greenhouse gas emissions
Bergfreunde , the German outdoor retail specialist, has taken a big step towards climate neutrality. Bergfreunde is a sister company to Backcountry.com , the largest online retailer of premium outdoor sports gear and apparel in the U.S. The German online retailer recorded total sales of more than €100 million in ...
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News briefs
Hoka One One partners with "A Mile in Her Shoes"
Hoka One One , a division of Deckers Brands , has announced a partnership with A Mile in Her Shoes , a London-based charity that helps homeless women through running. The brand will offer a pair of running shoes and a donation for all the homeless women expected to benefit ...
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News briefsIspo Group announces improvements for OutDoor by Ispo 2020
The OutDoor by Ispo 2020 show, on June 28 to July 1 in Munich, will present some new features. According to an interview on ispo.com with Markus Hefter , exhibition group director of OutDoor by Ispo and Ispo Munich , the organizers surveyed some of the 22,000 visitors ...
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News briefs
March 13 is “A Day for Jake”
To celebrate the memory and legacy of Jake Burton Carpenter , the first-ever global “A Day for Jake” will take place on Friday, Mar 13, 2020. Jake died on Nov 20 of last year from complications related to cancer. Thirteen winter sports resorts in Austria, France, the USA, Canada, ...
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News briefs
Timberland rewards patience with new trees
According to Reuters , Timberland has since August been encouraging customers to choose four- to eight-day delivery, rather than standard three-day service. In exchange for every such exercise in patience, the outdoor brand will plant a tree. As a rule, of course, the slower the delivery, the less it ...
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News briefs
Millet motivates people to never give up
Millet has launched a new video revolving around the Rise Up concept, an invitation for sports enthusiasts and people in general to pursue their objectives without giving up. The two-minute video, produced by Almo Film , was shot in the French Alps as well as Nice and ...
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News briefs
New version of Vibram Arctic Grip goes All Terrain
Vibram has unveiled the Vibram Arctic Grip All Terrain , a new version of the Vibram Arctic Grip. The Vibram Arctic Grip technology was designed to enable enhanced grip on ice, especially wet ice. The new version combines this technology with a new compound, the Vibram XS Trek Evo ...
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News briefs
Retailer Au Vieux Campeur expands in Strasbourg
Au Vieux Campeur , the French retailer specializing in outdoor apparel and gear, is expanding its retail space in Strasbourg’s rue du 22 Novembre. As reported by sport-guide.com , the retailer saw its sales increase by 2 percent in the fiscal year ended on Sept. 30, 2019, followed by a ...
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News briefsUnder Armour opts for Michelin soles
Under Armour has chosen Michelin soles for its Hovr Summit trail running shoe. The sole mirrors Michelin’s MTB X-Country range, with large grooves and a faceted design for enhanced traction. Source: Michelin
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News briefs
Teva’s new brand campaign highlights sustainability
Teva , a division of Deckers Brands , is launching “Strap In To Freedom,” a new brand campaign to celebrate its Original sandal collection and highlight its commitment to sustainability. All the straps across the brand’s 2020 collection are made of Repreve yarn, a performance fiber that itself ...
