All Outdoor Industry Compass articles in Volume 6, Issue 23-24
View all stories from this issue.
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Article
Reusch rushes into the outdoor sector
Known for its highly technical ski gloves and goalkeeper gloves, Reusch is moving into the outdoor sector with its first line of outdoor-specific gloves, bringing out a series of ten functional models for the next spring/summer season. The line will be presented at next January's Ispo Munich show.To support the ...
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News briefs
La Sportiva is the main sponsor of a new team...
La Sportiva is the main sponsor of a new team of professional and amateur ski touring athletes, which has been named the La Sportiva Mountain Attack Team. It takes the name from the Italian company and from Mountain Attack, a well-known Austrian ski touring race that will take place for ...
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Article
Quechua launches its “mountainproof” smartphone
Confirming previous reports, Quechua, the outdoor brand of Décathlon, announced yesterday the launch of what it describes as “the first mountainproof smartphone” specifically designed for hikers, hoping to replicate the success of its quick-opening “two-seconds” tent. Company officials declined to share their sales projections, but revealed that Décathlon has already ...
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News briefs
Norrøna has invested strongly in its newly updated web platform....
Norrøna has invested strongly in its newly updated web platform. The company's new website is suited for all digital platforms, which means an optimized user experience - on the desktop computer, tablet and mobile phone. The new solution is based on new technology and represents a future-oriented digital platform for ...
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Article
Functional Winter Week in Stockholm
Norrlandsgatan, one of the major shopping streets in downtown Stockholm, and the surrounding area are home to a variety of concept stores by various outdoor brands. Recently, these stores cooperated to host Functional Winter Week, a week-long event aimed at increasing brand awareness and educating consumers as well as employees ...
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News briefs
Schöffel is setting up its first shop-in-shop in France, using...
Schöffel is setting up its first shop-in-shop in France, using a format that it has already used at about 130 locations in Germany, Austria, Switzerland and the Benelux countries. The French soft shop is located in a store at Clermont-Ferrand called D'Aventure en Aventure (From Adventure to Adventure). The German ...
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News briefs
The North Face has opened a partner store in Valencia,...
The North Face has opened a partner store in Valencia, Spain, through a local travel agency. TNF already has stores that are operated by Barrabès, the big Spanish online and offline outdoor retailer, in Benasque, Andorra, Barcelona and Madrid. Meanwhile, Barrabès has just opened a third store in Madrid on ...
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News briefs
Edgar Tremmel Marketing, the distributor of Mons Royale in Germany...
Edgar Tremmel Marketing, the distributor of Mons Royale in Germany and Austria, has appointed Martin Schwaiger sales agent in Austria for this merino wool brand from New Zealand. The 38-year-old will cover the market from his office in Kitzbühel and from two showrooms in Salzburg and Innsbruck, supported by an ...
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News briefs
Primaloft has taken over the distribution of its products in...
Primaloft has taken over the distribution of its products in the U.K. and Scandinavia from Concept III, a British textile marketing company that had been working with the American insulation specialist for ten years. Chris Humphris, who was taking care of Primaloft at Concept III, is now a full-time employee ...
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News briefs
Jack Wolfskin disclosed that it stopped working with four manufacturing...
Jack Wolfskin disclosed that it stopped working with four manufacturing facilities in China and one in India last year because they failed to meet the criteria of its code of conduct. The move was disclosed in the third annual social responsibility report issued by the German company on its suppliers, ...
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News briefs
Kate Saunders, an industry veteran, is joining Neve Design in...
Kate Saunders, an industry veteran, is joining Neve Design in the new role of director of merchandising and development. She will oversee general operations within the Colorado-based sports and lifestyle apparel company as Tom Irvine, one of its co-founders, is leaving the position of chief executive to pursue an undisclosed ...
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News briefs
A jury coordinated by Ispo has selected Ortovox as gold...
A jury coordinated by Ispo has selected Ortovox as gold winner in the multichannel category as part of its new Ispo Communication Awards. The company was praised for its safety campaign, whose core is an interactive start page with emotionally designed video tutorials and a description of several avalanche safety ...
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News briefs
Dynafit has signed a contract, covering several years, to be...
Dynafit has signed a contract, covering several years, to be a sponsor of Olla de Núria, a Spanish trail running event that has been held for the past seven years, attracting high-level runners from different countries. The organizers point out that the 650 places in the last two events were ...
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Article
Columbia Sportswear wants to be more competitive
Columbia Sportswear will introduce new products with lower entry price levels and new technologies in Europe and the rest of the world. Noting that the purpose of this is to become more competitive and affordable, responding to consumers' demand for better value, Franco Fogliato, the newly-minted European manager of the ...
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News briefs
The International Federation of Sports Climbing (IFSC) has signed a...
The International Federation of Sports Climbing (IFSC) has signed a deal with Japan's Synca Creation to televise its 2014 World Championship and World Cup series in Japan, giving more media exposure to a sports activity that is booming in the country. Synca says that the sport will grow exponentially in ...
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News briefs
Powertraveller, the U.K. maker of portable power charging solutions, has...
Powertraveller, the U.K. maker of portable power charging solutions, has launched a new microsite, powertraveller.com/ambassadorsmain, as a platform for the extreme sports and outdoor professionals who act as the brand's ambassadors. The users are offered videos and images of these outdoor enthusiasts and have access to the athletes' social media ...
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News briefs
As part of its commitment to environmental causes, Patagonia has...
As part of its commitment to environmental causes, Patagonia has announced a partnership with the American brewery, New Belgium Brewing, to produce a limited-release organic lager beer, called California Route, that will be sold at a few locations in the U.S. The name of the beer comes from a trail ...
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Article
Westcomb, a new Canadian challenger
You have almost certainly heard about Arc'teryx, the fast-growing Canadian brand of sports outerwear owned by Amer Sports. You may not have heard yet about another, younger and smaller Canadian brand, Westcomb, which is moving fast in the same direction, but you probably will - sooner or later.Like Arc'teryx, Westcomb ...
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News briefs
Wade Davis, a National Geographic Explorer-in-Residence from Canada, will be...
Wade Davis, a National Geographic Explorer-in-Residence from Canada, will be the keynote speaker at the Conservation Alliance Breakfast during the Outdoor Retailer Winter Market next Jan. 23. The anthropologist and botanical expert, who is also a poet, will tell the story of the fight won by his community in British ...
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Article
Sales decline at Camelbak
Camelbak suffered a drop of 31.4 percent in operating income to $3.5 million in the third quarter ended Sept. 30 as sales fell by 5.5 percent to $34.7 million in the period, but the officials of the parent company, Compass Diversified (Codi) said they were still “excited” about its growth ...
