La Sportiva has launched the campaign #sportividacasa (Italian for “active at home”), in response to the coronavirus situation that is forcing people to stay at home. The company will be sharing videos of its ambassadors under taking physical activity at home via its Facebook and Instagram channels, in order to inspire people to continue to move while complying with the restrictive measures that have been introduced by their governments.
Related articles
-
News briefsLa Sportiva supports Italian Rock Climbing Federation at Paris 2024
Italian outdoor brand La Sportiva has announced that it will support the Italian Rock Climbing Federation (FASI) at Paris 2024 as its first technical sponsor. The brand will provide climbing and paraclimbing athletes with technical apparel for the Olympics. Climbing is the brand’s core business, La Sportiva stressed in a ...
-
News briefsOlympics-bound US climber Jesse Grupper signs with Trango
Colorado-based climbing brand Trango announced a new partnership with U.S. climber and US Olympic team member Jesse Grupper. Grupper has qualified for the 2024 Paris Summer Olympic Games and is a member of the US Climbing Team. He secured his Olympic ticket by winning the 2023 Pan American Championships. ...
-
ArticlePerformance textiles: next-generation materials
Sportswear Design Expert Alexa Dehmel introduces you to the next-generation materials you have to know.
More from CSR & Sustainability
-
ArticleArc’teryx announces new climate targets, including net zero by 2050 – or sooner
Source: Arc’teryx Climate Goals Arc’teryx has announced ambitious new science-based climate targets, taking a further step in its ongoing commitment to sustainability. This includes the brand’s first-ever net zero target. These new science-based targets represent a revision of the brand’s original emissions intensity-based targets set for 2020. ...
-
ArticleLycra launches campaign for new bio-derived Lycra fiber
Source: The Lycra Company The Lycra Company launched the “FashionFarmers” campaign on Earth Day to highlight the company’s plans to bring industrial quantities of Lycra, a bio-derived fiber made with Qira, to the market US fiber and technology solutions specialist The Lycra Company launched an integrated media ...
-
News briefsGlobetrotter opens additional store repair shops in Stuttgart and Cologne
German outdoor retail chain Globetrotter opened another care and repair service workshop in Stuttgart on the occasion of Earth Day on April 22. On May 6, the largest repair workshop to date will open in Cologne. “We are very proud that with the new workshops in Stuttgart and Cologne, 17 ...