Isbjörn of Sweden, the Swedish brand for sustainable outdoor kidswear, has opened its webshop in the U.S. and Canada. It features Isbjorn’s AI chatbot named Bernard, who has managed to reduce the brand’s European web returns by more than 50 percent since October 2019. Bernard will guide American customers through various sizes and garments, making the decision-making process straightforward and more accurate. Not being able to physically try on clothing prior to buying online has been a major problem for consumers, with many ordering several different sizes of the same garment and then returning the incorrect sizes. Bernard’s artificial intelligence plays a crucial part in the company’s commitment to reducing returns, waste and energy.