Hiking & Trekking – Page 108
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News briefsDeuter grants three mountain and ski guide scholarships
Backpack specialist Deuter is raffling off three scholarships for the demanding and diversified qualifying examination to become a state-certified mountain and ski guide among outdoor enthusiasts who want to turn their passion into a profession. Deuter will pay the course fee of €1,000 for the first three winners; places four ...
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ArticleGregory and High Sierra could not resist the pandemic
Like the rest of the big Samsonite luggage group, its two outdoor backpack brands, Gregory and High Sierra, suffered sales declines in the first half, to June 30 because of the Covid-19 pandemic. Gregory, which has been generally outperforming the rest of the group, posted a drop of 30.8 percent ...
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News briefsPeak Performance opens new flagship store in Hamburg
Peak Performance will open its new flagship store in Hamburg, Germany, on Sept. 3. The store is centrally located in Hamburg’s city center at Bleichenbrücke 10/Kaufmannshaus and builds on the Swedish brand’s strategic approach of combining fashion and function. The focus is on urban lifestyle and nature and is balanced ...
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News briefsRab is Lowe Alpine’s new online home
Since Aug. 20, Lowe Alpine products are available on the Rab website, uniting the digital appearances of the two outdoor brands, both owned by the British company Equip Outdoor Technologies. “The decision to move Lowe Alpine to the Rab website is one that has been in the works for long ...
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News briefs
Merrell initiates third-party cultural audit to assess brand status
Earlier this summer, Merrell committed to take action to drive systemic change within its own walls and throughout the outdoor industry. To this end, the brand has identified its four strategic focus areas: Internal team and culture, strengthening voices through partnerships and storytelling, transforming the outdoor spaces to make them ...
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News briefsGlobetrotter starts equipment rental service
Globetrotter, the German outdoor retail chain that is part of the Fenix Outdoor Group, is now offering the rental of outdoor equipment. The offer will initially cover the categories of water sports, backpacks & bags, tents, bicycles, outdoor kitchens and children’s equipment, but is likely to be expanded after a ...
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News briefsBergans resumes advertising on Facebook
After refraining from advertising on Facebook and Instagram in support of the “Stop Hate for Profit” campaign, Bergans of Norway announced that it would now resume its advertising activities on social media. The Norwegian outdoor brand said it had a good dialogue with Facebook, which in turn had implemented several ...
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News briefsRoyal Robbins introduces new website and hemp sock collection
The Californian travel and outdoor wear label Royal Robbins, which was acquired by the Swedish Fenix Group in 2018, is launching into a new product category with the release of its Hemp Sock collection. For every pair purchased, Royal Robbins will donate 1% of sales to the Adventure Travel Conservation ...
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News briefsWolverine uses predictive analytics to optimize merchandising
Through a new global strategic partnership with First Insight, a leading digital product testing and decision-making platform headquartered in Warrendale, Pennsylvania, Wolverine Worldwide is planning to further leverage data in its product decision making process, enabling its brands to increase speed-to-market, sell-in, sell-through and reduce markdowns. To accomplish this, Wolverine ...
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Article
Moody’s and S&P forecast 15% sales decline at Amer Sports
In a new report, rating agencies Moody’s and S&P reveal that Amer Sports’ revenues fell by 36 percent in the second quarter and by 22 percent in the first half, hampered by the impact of the pandemic. Ebitda was a loss of €26 million for the first half, against a ...
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News briefs
Tecnica Group reorganizes distribution in Sweden
JO Sport will be taking over the distribution in Sweden of Blizzard and Tecnica from Scantrade after Feb. 28, 2021 and after deliveries of the autumn/winter 2020/21 collection. It will be able to carry out product presentations and demos for the subsequent collection from this coming autumn. Starting immediately, it ...
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News briefs
Super Natural signs equipment deal with Austrian mountaineering school
As reported by German trade magazine SAZ Sport, Super Natural is starting a cooperation with the mountaineering school Bergschule Kleinwalsertal. Super Natural is a brand selling first layers and apparel made of merino wool and technical fabrics and was launched in Europe in 2012 by Shanghai Challenge Textile, a Chinese ...
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News briefs
ACE with two new brands and new showroom in Zurich
The Swiss distribution company ACE (Alpine & Climbing Equipment AG), founded in 1998, has moved into a new showroom in House 9 at Thurgauerstrasse 109 in Zurich and also welcomes two new brands to its portfolio: the Swedish brand Silva, known primarily for compasses and headlamps, and the Maltese touring ...
