All Marketing articles – Page 2
-
News briefsShimano backs Bike Bus Accelerator initiative
The Japanese cycling component manufacturer is supporting a new European initiative designed to help more children cycle safely to school.
-
News briefsRoica unveils new global brand identity
Asahi Kasei’s stretch fiber brand introduces a new visual identity and digital platform as part of its global growth strategy.
-
News briefsLavaredo Ultra Trail returns to the Dolomites
Thousands of runners are expected in Cortina d’Ampezzo as the Lavaredo Ultra Trail returns to the UTMB World Series calendar.
-
News briefsMountain House refreshes brand with 'Savor It.'
Freeze-dried meal specialist Mountain House has unveiled a new brand platform focused on the realities and rewards of outdoor adventure.
-
ArticleAku backs Himalaya project exploring social media reality gap
Italian footwear brand Aku has supported a Himalayan trekking project that highlights the gap between social media portrayals of outdoor adventures and the realities experienced on the trail.
-
News briefsSalomon becomes official partner of Paris Opera Ballet
Salomon has entered a long-term partnership with the Paris Opera Ballet, providing technical footwear, apparel and accessories to support the company’s 154 dancers.
-
News briefsDeuter expands support program for aspiring mountain guides
Deuter is expanding its “Becoming a Guide” initiative, offering financial support and equipment packages to aspiring mountain guides in four European countries.
-
News briefsLa Sportiva’s Delladio receives two prestigious Italian honors
La Sportiva President and CEO Lorenzo Delladio has been named a Knight of Labor and received a Compasso d’Oro Career Award.
-
News briefsX Games extends Aspen Snowmass partnership through 2029
Aspen Snowmass will remain the home of X Games winter competition as the new X Games League launches in 2027.
-
ArticleWatchmaker Tudor signs four elite trail running athletes
Swiss watch brand Tudor has added four of the world’s top trail and ultrarunners to its global ambassador roster.
-
News briefsTime launches inaugural Time100 Sports list
Time’s first Time100 Sports list recognizes athletes, executives and media figures shaping sport, business and culture worldwide.
-
News briefsSkinny Skis and Smartwool win Grassroots honors
Jackson, Wyoming-based Skinny Skis and Smartwool have been named Retailer of the Year and Vendor of the Year, respectively, in the 2026 Grassroots Outdoor Specialty Awards.
-
News briefsKolb and Schneider launch gravity talent program
Austrian mountain bike athletes Andreas Kolb and Stevie Schneider are launching a new long-term initiative to support emerging gravity riders across the DACH region.
-
News briefsApplications open for 2026 OUTO Changemaker Programme
The free 12-week program supports people from underrepresented communities who are working to make the outdoors more inclusive and accessible.
-
News briefsUK Outdoor Industry Awards reveal 2027 finalists
More than 100 products were entered across 10 categories, with finalists selected by a panel of retailers, journalists and outdoor industry experts.
-
ArticleFjällräven and OrganoTex lead SOA winners
Fjällräven, OrganoTex, Aclima, Nordisk and Isbjörn of Sweden received top honors at the Scandinavian Outdoor Award Spring/Summer 2027 after extensive field testing in the Italian Alps.
-
News briefsKailas Fuga launches Italian women’s trail team
The Chinese trail running brand has formed an all-female Italian athlete squad as part of a broader strategy to support women’s participation and visibility in trail running.
-
News briefsMammut lifts “Take a Hike” campaign above the Gotthard traffic
The Swiss outdoor brand is extending its anti-stress campaign by flying travelers directly from one of Europe’s most notorious traffic bottlenecks into the Alps.
-
ArticleSalomon signs Jisoo as global ambassador
The French mountain sports brand is expanding its reach beyond performance sport through a long-term partnership with one of Asia’s most influential cultural figures.
-
News briefsAdidas Sport Eyewear signs trail running star Toni McCann
The South African ultra-runner will support product development and testing as Adidas strengthens its position in the growing trail running segment.
