All Marketing articles – Page 2
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News briefsDecathlon becomes title sponsor and bike supplier of the AG2R La Mondiale team
Decathlon will be replacing Citroën as the title sponsor of the AG2R cycling team in the upcoming season. In addition, the French sporting goods retailer will supply bikes, glasses and helmets to the 28 riders of the team. These products, which the Decathlon teams will co-create with the riders, will ...
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News briefsHummel and British Canoeing ink multiyear deal
Hummel has agreed a five-year deal with British Canoeing, a national governing body for canoeing in the UK. The agreement, which builds on three years of collaboration, will see Hummel remain the official teamwear partner to all forms of paddlesport. Hummer will supply technical and sportswear garments to all of ...
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ArticleEOCA members announce Green Friday fundraiser actions
After inviting companies to participate in its antidote to Black Friday and raise money to help fund EOCA projects, the EOCA has released details of how its membership brands are marking Green Friday on Nov. 28 this year.
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ArticleMore candidates for the French Outdoor Awards 2024
The French Outdoor Awards (FOA) have unveiled the ten product innovations that have been selected in the second phase of the final selection process for the awards ceremony in January 2024. In total, the jury can now choose between 22 outdoor products that have been designed or developed in France ...
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ArticlePolartec announces Apex Award winners 2023
Polartec has announced the winners of the Polartec Apex Awards 2023. The annual design award recognizes brands and designers that embody Polartec’s Made To Go Beyond ethos. The winning garments – selected from hundreds of entries that improve the lives of those who wear them – embody ...
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News briefsOsprey announces 2023 Black Friday alternative
Osprey is once again replacing Black Friday with Green Friday, and fundraising to support the European Outdoor Conservation Association (EOCA) this year with a twist: Customers can decide which conservation projects they want to back. Running from Nov. 23-28, Osprey will offer a 20 percent discount on selected products to ...
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News briefsGlobetrotter, Patagonia and Vaude triumph in German sustainability prize
Globetrotter, Patagonia and Vaude have triumphed in the 2023 German Sustainability Award (Deutscher Nachhaltigkeitspreis, or DNP). Globetrotter was nominated in the Sporting Goods Retailer (Sportartikeleinzelhandel) category, along with Bergzeit and Sport Conrad, for pioneers of sustainability in outdoor and sporting goods retail. Patagonia was nominated in the Sporting Goods category, ...
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News briefsKamik celebrates 125 years
Canadian brand Kamik, manufacturer of sustainable ecological footwear and weatherproof children’s outdoor clothing, is looking back on 125 years of history. Founded in 1898 and produced in North America since then, from 1991 onwards, the Canadians pursued a course of expansion and served the European market for the first time. ...
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News briefsLa Sportiva supports Italian Rock Climbing Federation at Paris 2024
Italian outdoor brand La Sportiva has announced that it will support the Italian Rock Climbing Federation (FASI) at Paris 2024 as its first technical sponsor. The brand will provide climbing and paraclimbing athletes with technical apparel for the Olympics. Climbing is the brand’s core business, La Sportiva stressed in a ...
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ArticlePolartec launches new brand ethos “Made To Go Beyond”
Sending its press release from “Planet Earth, the Universe,” Polartec announced a new brand ethos, “Made To Go Beyond.” The new positioning and identity represent an evolution for the brand owned by Milliken & Company and form the foundation for future communications, reflecting and resonating with changing consumer values and ...
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News briefsTimberland appoints new CMO
Source: Timberland Maisie Willoughby, Timberland’s new VP, CMO Timberland has hired Maisie Willoughby as the brand’s new Vice President and Chief Marketing Officer, effective Oct. 16. In her new role, Willoughby will drive the global brand strategy and vision for Timberland, which is owned by VF Corp. ...
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ArticleInov-8 rebrands for the first time in 20-year history
Founded in 2003 in the mountains of northern England, the running, hiking and fitness brand Inov-8 is undergoing its first rebrand. To mark the milestone of two decades, the company has now unveiled a new look with the new wordmark “INOV8.” The new name and logo will first appear on ...
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News briefsRECCO teams up with American Institute for Avalanche Research
Recco, known worldwide as a provider of avalanche burial location technology, has partnered with the American Institute for Avalanche Research and Education (AIARE) to support the institute’s Women’s Mentorship Program. The partnership will raise awareness of Recco technology among AIARE instructors and students and show them how to incorporate it ...
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News briefsSalomon is welcoming seven para athletes as brand ambassadors
Salomon has announced the inclusion of seven amputee athletes as brand ambassadors. The team is comprised of hikers, snowboarders, runners, cyclists and a dancer, all with a unique story while sharing a common love for the outdoors. The new Salomon brand ambassadors: Jérôme Bernard, triple amputee, is a runner ...
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News briefsIndustry associations to collaborate in Spain
Spain’s association of sporting-goods manufacturers and distributors (Afydad) and association of active-tourism and ecotourism firms (Anetae) have formed a partnership to promote their two national sectors synergistically. In short, they will be promoting products through tourism and tourism through products, with collaborative events playing a big part. By CMDsport’s count, ...
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ArticleREI Co-op Studios to release new co-produced films this fall
REI Co-op Studios, the in-house content division of US outdoor retailer REI, has announced the release and expanded distribution of several feature films, shorts and podcasts. The projects include “Canary,” a documentary about climate that will be released in the US on Sept. 15; “Frybread Face & ...
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ArticleVF Corp collaborates with winner of Redress Design Award 2023
VF Corp and the Hong Kong-based environmental NGO Redress have announced the winner of the Redress Design Award 2023. The award is the world’s largest sustainable fashion design competition and aims to provide a platform for emerging fashion designers to advance the circular economy in the fashion industry. ...
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News briefsRab to phase out “eco” from product line names
As part of its Material Facts program, Rab has announced on LinkedIn that it will be phasing out the word “eco” from product line names, like that of its Women’s Downpour Eco Waterproof Jacket. The British outdoor company explains the decision: “We haven’t always got it right. We’ve named our ...
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ArticleVon Dewitz chosen as CEO of “Female Allstar Board”
Source: Vaude Antje von Dewitz presents the certificate on the election as CEO of the Female Allstar Board For the third time, German business magazine Handelsblatt and the consulting firm Bain & Company chose outstanding female players in business for the Female Allstar Board. The initiative aims ...
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News briefsAltra unveils new brand campaign at UTMB in Chamonix
Utah-based athletic footwear specialist Altra Running, a brand within the VF Corp. portfolio, has announced its upcoming presence at Ultra-Trail Village in Chamonix from Aug. 28 to Sept. 1, 2023. The company sees the event as an ideal setting to introduce the brand’s new “Stay Out There™” campaign and envision ...
