All Marketing articles – Page 2
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News briefsSweet Protection marks 25 years with anniversary collection
The Norwegian protection and performance brand celebrates its 25th anniversary with a unique design collection inspired by its pioneering legacy.
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News briefsSchöffel launches winter campaign extension
The German outdoor apparel company continues its brand relaunch with a winter chapter that blends alpine sports, design and self-reflection.
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News briefsGore-Tex launches global “Breathe” campaign
The materials innovator introduces a new global marketing push focused on personal stories, emotional moments and next-gen technology.
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News briefsFENC, Carbios and Salomon honored for collaboration
A cross-border partnership in textiles and footwear earned global recognition for pioneering bio-recycling with enzyme-based PET processing.
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ArticleGlobal survey reveals consumer overload threatens brand loyalty
A new global survey highlights how excessive brand communication and digital saturation are eroding consumer trust and loyalty worldwide.
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ArticleCasco rebrands with new visual identity and PR partner
The helmet manufacturer enters a new era with a bold brand refresh and fresh communication strategy.
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News briefsBlizzard Tecnica marks 10 years of Women 2 Women in North America
The ski and footwear brand celebrates a decade of building confidence, leadership, and gear for women in winter sports.
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News briefsX-Bionic launches Supernatural campaign with Odermatt
The Swiss performance apparel company partners with a world-class skier to connect cutting-edge sportswear with emotional storytelling.
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News briefsEddie Bauer enters hospitality with Adventure Club
The US outdoor apparel brand is launching its first travel club and resort experience in partnership with a global vacation ownership company.
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News briefsLowa and Tegernsee Film Festival honor young filmmakers
A new film award from the German outdoor footwear brand supports emerging talent exploring alpine traditions and sustainability.
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News briefsScott adds Schirmer and Hitzig to winter team
The Swiss outdoor and sports equipment brand expands its winter athlete roster with two new names from the freeride and film world.
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News briefsVuarnet unveils new campaign in the Dolomites
The French eyewear brand highlights athletes and new products in the latest chapter of its global campaign set in the Italian Alps.
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News briefsSchöffel renews partnership with Felix Neureuther
The German outdoor apparel brand extends its collaboration with the former ski racer.
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News briefsPomoca extends USA Skimo partnership through 2026
The brand backs US athletes and sponsors a key World Cup event ahead of the discipline’s Olympic debut in 2026.
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News briefsMammut backs inaugural FIS freeride title event in Andorra
The outdoor brand will equip athletes and staff at the first-ever FIS Freeride World Championships in Andorra with safety gear and apparel.
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News briefsWorldly honors sustainability leaders at Hong Kong Forum
The global sustainability data provider honored standout brands and launched a new training program during its 2025 Customer Forum in Hong Kong.
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News briefsC.A.M.P. partnership supports Italian alpine youth
The climbing gear manufacturer joins forces with the national alpine club to support young mountaineers through gear and mentorship.
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News briefsAlex Honnold to host Nevada travel series
The world-renowned climber explores adventure and culture across his home state in a new five-part series premiering in 2026.
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News briefsMarriott Bonvoy partners with Outside Interactive on outdoor travel experiences
The hospitality group joins forces with the US outdoor media platform to launch curated nature-based experiences and digital member benefits.
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News briefsKailas debuts high-altitude trail race in China
The Chinese trail running brand launches a glacier ultramarathon at Mount Gongga, drawing international attention to Sichuan’s remote terrain.
