All Marketing articles – Page 2
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News briefsRecco and adidas Infinite Trails extend mountain safety partnership
Recco reflectors became mandatory equipment for longer distances at this year’s Austrian trail-running event, with the partnership set to continue in 2027.
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ArticleVivobarefoot gets weird with new global campaign featuring Mack Hollins
The barefoot footwear specialist is putting unconventional thinking at the center of its global AW26 campaign, fronted by NFL player Mack Hollins.
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News briefsColumbia offers hikers cash for ‘feet pics’ in Peakfreak campaign
The outdoor brand is taking an unconventional approach to footwear marketing, paying hikers for photographs of their bare feet to promote its latest Peakfreak shoe.
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News briefsGSI Outdoors names Maddy Scott Head of Marketing
The camp kitchen specialist has recruited an experienced outdoor and action sports marketer as it develops its brand and direct-to-consumer business.
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ArticleNorrøna expands adventure travel business with new Arctic lodge
The Norwegian outdoor company is expanding further into experience-based travel with a year-round lodge and plans for a network along Norway’s Arctic coast.
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ArticleThe North Face athletes take center stage in new Everest documentary
The new documentary from Oscar-winning filmmakers Jimmy Chin and Elizabeth Chai Vasarhelyi explores Jim Morrison and Hilaree Nelson’s ambition to ski Everest’s direct North Face.
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News briefsCotswold Outdoor launches nationwide ‘We speak outdoors’ campaign
The UK outdoor retailer is rolling out new creative across its stores and digital channels as it seeks to strengthen its specialist positioning.
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News briefsKailas Fuga scores CCC one-two during Chamonix retail push
Cristian Minoggio and Miguel Arsénio delivered a one-two finish at the CCC as Kailas Fuga used UTMB week to showcase its athletes, products and new Chamonix store.
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News briefsObōz skips Fashion Week with tongue-in-cheek fall campaign
The Montana footwear brand is using its absence from New York Fashion Week to emphasize its trail roots with a new multichannel fall campaign.
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ArticleMEC renews trail running push with nationwide training program
The Canadian outdoor retailer is making a renewed push into running with free training, community events and an expanded fall and winter assortment.
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ArticleNorrøna expands beyond products with adventure travel push
The Norwegian outdoor company is broadening its business beyond apparel and equipment with guided trips, proprietary destinations and premium adventure experiences.
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ArticleAndreas Lorenz: ‘We are very clearly a challenger brand’
Haglöfs CEO Andreas Lorenz explains why the Swedish outdoor brand needs to move upmarket, rebuild awareness and rethink its products and distribution.
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News briefsHelly Hansen outfits DMG MORI Sailing Team for The Ocean Race
The Norwegian brand will supply technical sailing apparel to Kojiro Shiraishi’s IMOCA crew for its 2026 transatlantic and 2027 round-the-world campaigns.
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News briefsOn takes first UTMB podium with Baptiste Chassagne
The Swiss brand underscored its trail-running ambitions at the UTMB Finals, led by Baptiste Chassagne’s second-place finish in Chamonix.
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News briefsMerrell takes outdoor positioning deeper into urban culture
The footwear brand is extending its outdoor positioning into urban communities, fashion and culture through activations across Europe and the US.
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ArticleAirdrenaline brings FIS Big Air World Cup back to Innsbruck
A new two-day event at Innsbruck’s Bergisel will combine FIS Freeski and Snowboard World Cups with live music and urban culture.
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ArticleHow the state of Maine connects the pieces of its outdoor economy
Maine in New England treats brands, recreation, conservation and economic development as parts of one system. Could its approach hold lessons for Europe?
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ArticlePolartec and Berghaus spotlight performance partnership
Berghaus’ 60th anniversary provides the backdrop for a closer look at its collaboration with Polartec and the British outdoor brand’s product philosophy.
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News briefsOrtovox and VDBS expand partnership to backpacks
The outdoor brand is extending its 16-year partnership with Germany’s professional mountain and ski guide association.
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ArticleJack Wolfskin refocuses on long-distance hiking
The German outdoor brand is repositioning around long-distance and thru-hiking, backed by a new athlete team and FW26 product push.
