All Marketing articles – Page 2
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News briefsGrangers accelerates US expansion with Obviouslee partnership
The British aftercare specialist is strengthening its US presence as demand grows for PFAS-free and performance-focused gear care products.
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News briefsColumbia launches crocodile-themed campaign with Robert Irwin
The outdoor brand’s latest global campaign puts ambassador Robert Irwin into a humorous outback chase to promote Columbia’s new Tellurix Titanium OutDry footwear.
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ArticleLa Sportiva unveils major brand redesign ahead of centennial
The Italian mountain sports specialist is rolling out its most significant brand identity update in two decades as it prepares for its 100-year anniversary in 2028.
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ArticleIcebug promotes “coolcations” in Sweden
The Swedish outdoor brand is encouraging consumers to reconsider traditional Mediterranean summer holidays in favor of local, nature-based travel experiences.
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ArticleLowa reinvents itself: New brand identity, trail running ambitions and international growth
The German footwear specialist is repositioning its brand with a new identity, expanded trail running focus and stronger international growth plans.
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ArticleOIA opens entries for 2027 industry awards
The UK outdoor industry’s annual product awards are now accepting entries, with finalists to be showcased at OTS in Liverpool.
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News briefsSkylotec Outdoor joins Activation Days
The technical outdoor brand will offer guided climbing and via ferrata experiences during the Riva del Garda event.
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News briefsMerrell and Brandwave discuss outdoor culture
Industry leaders from outdoor, fashion and retail gathered in London to discuss the convergence of performance and lifestyle.
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ArticleJack Wolfskin revives Wolf Trail concept
The outdoor brand is expanding an earlier concept into a trans-European long-distance hiking route.
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News briefsOR launches creator initiative
The Outdoor Retailer trade show is expanding its creator marketing strategy ahead of its August 2026 event in Minneapolis.
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News briefsRecco partners with European Outdoor Week Activation Days
The Swedish rescue technology specialist will showcase mountain safety solutions and live demonstrations during the outdoor industry gathering in Italy.
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News briefsRecco partners with Adidas Infinite Trails
The Swedish rescue technology specialist and the major trail running event are integrating reflectors into mandatory gear to improve search and rescue capabilities.
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ArticleReju spotlights textile circularity in BBC series
CEO Patrik Frisk’s Reju uses two short films to highlight polyester regeneration and its Goodwill partnership as circularity gains momentum.
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ArticlePOC returns to MTB downhill
The Swedish brand has signed a multi-year deal with Norco Adidas Race Division, marking its return to top-level downhill racing.
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ArticleWiMTB launches first mentoring program
The Women in Mountain Biking Network has introduced its first mentoring program to support women+ across trail building, advocacy, guiding and coaching.
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News briefsBoa marks 25 years of fit innovation
From snowboard boots to a global performance platform, Boa Technology marks 25 years of innovation, backed by measurable gains in fit, efficiency and control.
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News briefsNorrøna’s search for first dedicated hiking ambassador
A global ambassador search aims to strengthen the Norwegian brand’s focus on hiking by inviting applicants worldwide to represent the category.
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News briefsFjällräven and Nivia partner with Freeride Filmfestival
With two new brand partnerships, the Freeride Filmfestival expands its network ahead of the 2026 tour.
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ArticleBergans secures Swedish defense framework deal
Bergans and Oskar Pedersen win a multi-year contract to supply backpacks and carrying systems to Sweden’s armed forces.
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News briefsSkylotec expands inclusive outdoor partnership
The renewed collaboration with Sportfund will expand access to inclusive outdoor activities in alpine environments.
