All Marketing articles
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News briefsNorda partners with endurance athlete Rich Roll
The Canadian trail running footwear brand has teamed up with the ultra-endurance athlete, author and podcast host.
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News briefsEOCA celebrates 20 years with new film
The anniversary film highlights €6 million in conservation funding and calls for stronger industry engagement in protecting nature.
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News briefsScott signs Felix Neureuther as brand ambassador
The Swiss sporting goods brand has signed the former German ski racer to a multiyear partnership covering winter sports and cycling.
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ArticleJack Wolfskin: Back to its roots, seeking growth
Susa Schreiner examines how Jack Wolfskin aims to restore growth under Anta through thru-hiking, specialty retail and a younger audience.
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News briefsWoolmark launches global ‘Return to Real’ campaign
Woolmark’s new global campaign highlights Merino wool’s natural performance, targeting consumers in China and key European markets.
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News briefsLa Sportiva launches global brand campaign
The Italian outdoor brand introduces “Nothing But Mountain,” a long-term communications platform developed with British creative agency Mynt.
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News briefsKailas becomes title sponsor of Freeride World Tour China Series
The Chinese outdoor brand expands its freeride skiing activities through competition sponsorship, technical apparel and mountain safety education.
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News briefsElan rewards US ski shop employees with factory trip to Slovenia
The Slovenian ski manufacturer will invite nine US specialty retail employees to visit its factory in June 2027.
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ArticleThe Mountain Studio grows 29%, raises capital
The Swedish ski and outdoor apparel brand reports 29 percent comparable sales growth, raises SEK 16.6 million and prepares for US expansion.
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News briefsKailas launches climbing campaign highlighting partnerships and technical apparel
The Chinese outdoor brand’s latest campaign features international mountaineers and highlights its technical insulation products.
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ArticleFreeride Academy Innsbruck expands coaching program ahead of 2026/27 winter season
Austria’s largest nonprofit freeride club introduces new training groups and expands its competitive snowboarding program for the coming winter.
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ArticleBlackYak highlights Austrian mountain rescue in new global brand campaign
The Korean outdoor brand’s latest campaign features an Austrian mountain rescuer and emphasizes technical performance in extreme conditions.
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News briefsVibram puts durability at center of new global brand campaign
“Long Lasting Confidence” builds on nearly 90 years of brand history to position lasting performance and durability at the center of Vibram’s messaging.
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OpinionAI is already here; the outdoor industry is still writing the rules
Outdoor companies are embracing AI, but approaches to data, accountability, creativity and human oversight remain far from settled.
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News briefsMerrell signs three-year Sundance partnership around outdoor storytelling
Six filmmakers will receive $20,000 each to create short films, while Merrell becomes the 2027 Sundance Film Festival’s footwear partner.
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News briefsSalomon strengthens Golden Trail World Series format in China
The penultimate 2026 series stop highlighted a revamped team format, higher prize money and Salomon’s growing investment in Chinese trail running.
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ArticleSalomon launches FW26 capsule with Jisoo
The French outdoor brand is placing three weather-focused XT models at the center of a global campaign spanning city and outdoors.
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News briefsZAG puts development process at center of 2026/27 ski collection
The French ski brand is making its iterative Chamonix-based development process a central part of its positioning for the new season.
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News briefsCanada Goose backs Ewan McGregor’s transatlantic sailing expedition
The outerwear brand will supply protective gear for a transatlantic expedition that will be documented in the upcoming series “True Wind”
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News briefsIntersport named Austria’s top sports retailer for fourth year
Around 105,000 consumer ratings put the sporting goods retailer first for both physical stores and online retail.
