All Marketing articles
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News briefsRab partners with Québec mountaineer Charles Page
The partnership highlights Rab’s support for the mountain community and its growing presence in Canada.
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News briefsLowa selects two climbers for Matterhorn program
Lowa and the Summit Scholarship Foundation have selected two women who will train for a guided ascent of the Matterhorn in 2026.
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News briefsAsics launches Trail Adventure initiative
Asics is inviting trail runners to apply for a sponsored adventure, with two winners receiving funding, travel support and gear in 2026.
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News briefsBlack Diamond releases Connor Herson climbing series
Connor Herson is the focus of a new four-part film series from the climbing equipment brand documenting a season of major trad climbing objectives.
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News briefsPrimus launches fifth Service Your Stove campaign
The Swedish outdoor equipment manufacturer offers free spare parts to encourage customers to repair rather than replace their camping stoves.
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ArticleMerrell launches “It Starts Outside” campaign
The outdoor footwear brand marks its 45th anniversary with a new global platform promoting accessible outdoor experiences.
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News briefsSchöffel launches final chapter of brand campaign
The German outdoor apparel manufacturer continues its multi-stage brand campaign with a new chapter that highlights movement and well-being in nature.
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ArticleBlackYak's new “This Is Himalayan” campaign
The South Korean outdoor brand unveils a global campaign highlighting Himalayan mountaineering culture and the people behind expeditions.
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News briefsSender One, So iLL partner
The Southern California gym operator and the US climbing brand team up in a multi-year deal tied to the 2028 LA Olympics.
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News briefsVivobarefoot launches global loyalty program
The UK minimalist footwear brand introduces a global loyalty program that rewards purchases, movement and sustainable actions.
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ArticleMoveBeyond Award targets retail startups
The German retail cooperative ANWR Group launches a startup award to connect young companies with the sport and footwear trade.
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News briefsSelle San Marco expands MTB, gravel teams
The Italian saddle manufacturer strengthens its off-road presence with new mountain bike and gravel team collaborations for 2026
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News briefsOcean Film Tour Vol. 12 premieres
With five new ocean and adventure documentaries, the Hamburg-based International Ocean Film Tour opens its 12th season on Feb. 24.
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News briefsAntje von Dewitz wins K5 award
For her impact on sustainability in retail, the German outdoor brand executive was honored by the digital commerce platform K5.
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News briefsGoPro, FWT launch YouTube series
The action camera maker teams with the global freeride circuit on a new behind-the-scenes YouTube series.
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News briefsMontura unveils ‘No crowds, just memories’
The Italian mountain apparel specialist introduces a new campaign that reflects on solitude, culture and a mindful approach to mountaineering.
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ArticleNike brings ACG back to core
The US sportswear group revives its All Conditions Gear line, reconnecting with outdoor roots through performance products and high-profile partnerships.
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News briefsKatadyn launches new global campaign
“For the mission” places Swiss-engineered reliability at the center of a new global brand campaign spanning professional and outdoor use.
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News briefsHerbertz shifts toward outdoor lifestyle
A long-established German knife and outdoor equipment specialist is repositioning its business around lifestyle, e-commerce and distribution.
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News briefsBergans renews DNT partnership
The Norwegian outdoor brand and the country’s largest trekking organization extend a long-running cooperation focused on access and sustainability.
