All Marketing articles – Page 71
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The North Face will sponsor a climbing event on Kalymnos,...
The North Face will sponsor a climbing event on Kalymnos, a Greek island, which will take place from Sept. 26-30
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News briefs
In the last issue of this publication, we congratulated Regatta...
In the last issue of this publication, we congratulated Regatta and Aquapac International for winning the prestigious “Queen's Award for Enterprise: International Trade 2012.” We overlooked, however, that Powertraveller, the U.K. company specializing in portable power and solar charges, walked away with the award as well. In fact, Powertraveller won ...
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News briefs
Teva will be one of the sponsors of the first...
Teva will be one of the sponsors of the first European edition of Crankworx, the big international freeride mountain biking competition, which will be held in the French alpine resort of Les 2 Alpes next July 9-15. The brand will notably endorse the slopestyle Best Trick on July 13. Teva ...
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Garmin will act as a sponsor of the Spanish Triathlon...
Garmin will act as a sponsor of the Spanish Triathlon Federation
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Timy Fairfield an professional American rock climber who has also...
Timy Fairfield an professional American rock climber who has also spent five years in France, is the newest member of Deuter USA's ambassador team
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Altus will be an official supplier to the Mountaineering Association...
Altus will be an official supplier to the Mountaineering Association of Aragon, which represents 150 clubs with 8,000 members in this region of Spain
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News briefs
Regatta announced that it was awarded the prestigious “Queen's Award...
Regatta announced that it was awarded the prestigious “Queen's Award for Enterprise: International Trade 2012.” Given every year to companies in all sectors on the British queen's birthday, this is one of the U.K.'s most prestigious accolades for business performance. The only other British company remotely involved in the sporting ...
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Arc'teryx has sealed a sponsorship deal with the International Skyrunning...
Arc'teryx has sealed a sponsorship deal with the International Skyrunning Federation
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Gore-Tex has won the special award for “community communications” for...
Gore-Tex has won the special award for “community communications” for its “Experience Tour” campaign at the PR Report Awards last week
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Yeti, the German sleeping bag brand, has won the prestigious...
Yeti, the German sleeping bag brand, has won the prestigious Red Dot Design Award for its sleeping bag “Tuner “
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News briefs
Salewa is launching program to help Nepalese women to become...
Salewa is launching program to help Nepalese women to become sherpas. For each product sold from its 5Continents collection, the company will donate one euro to the ONG Empowering Women of Nepal, which organizes a two-year training program for them in the areas of trekking and tourism.
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News briefs
Vibram is partnering with the Melloblocco event, the largest bouldering...
Vibram is partnering with the Melloblocco event, the largest bouldering meeting in the world bringing together thousands of climbers. The event in Northern Italy will be held May 3-6. A certified resoler from Vibram will be on hand to put new soles on shoes using the material of your choice ...
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GPS brand Falk Outdoor has sealed a sponsoring deal with...
GPS brand Falk Outdoor has sealed a sponsoring deal with Delius Klasing, a German publisher of a wide range of sports-related consumer magazines, including the magazine Bike, which is title sponsor of five major events across Europe: Falk will act as official navigation supplier at the Sympatex Bike Festival at ...
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Satra, the U.K.-based technology center for research and development in...
Satra, the U.K.-based technology center for research and development in the footwear sector, has granted its “Satra PPE Award” to OutDry Technologies in the category “best contribution to PPE production efficiency” due to the Columbia Sportswear subsidiary's one-step direct lamination process
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In cooperation with Sierra Club and the Sierra Magazine, Lowa...
In cooperation with Sierra Club and the Sierra Magazine, Lowa Boots has opened a demo center at Clair Tapaan Lodge in the Sierra Nevada, California
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News briefs
Hirotaka Takeuchi, the Japanese mountaineer, has sealed a sponsoring deal...
Hirotaka Takeuchi, the Japanese mountaineer, has sealed a sponsoring deal with Komperdell, the Austrian manufacturer of ski and trekking poles. The 40-year-old father of two aspires to be the first Japanese ever to climb all mountains higher than 8,000 meters. He already climbed 13 of them, some of them with ...
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Eider has organized a giant treasure hunt in the streets...
Eider has organized a giant treasure hunt in the streets of Paris to launch its spring range, focusing on breathability. The concept of the game, called the Eider Urban Game by Gore-Tex, was that participants should find one of the personalities sponsored by the brand, using the latest geo-finding apps ...
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Mammut is the main sponsor of the Swiss Irontrail (200...
Mammut is the main sponsor of the Swiss Irontrail (200 kilometers), described as the toughest trail-running event in the alpine region
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News briefs
After 2005 and 2008, Vaude has again made it into...
After 2005 and 2008, Vaude has again made it into the final selection in the competition of Germany's family-friendliest enterprises. The competition is called “success factor family” and is supported by Chancellor Angela Merkel. Vaude was picked out of more than 530 applications. The company runs its own kindergarten and ...
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Sympatex is the main sponsor of the Lofoten Freeride 2012...
Sympatex is the main sponsor of the Lofoten Freeride 2012 in Norway
