All Marketing articles – Page 73
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A young British climber, James Pearson, has recently been contracted...
A young British climber, James Pearson, has recently been contracted by Beal besides his other sponsors, which are La Sportiva, The North Face, Adidas Eyewear, Wild Country and others
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At Ispo, Bergans of Norway will present its new international...
At Ispo, Bergans of Norway will present its new international slogan: Forever Pioneers
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Garmin's cycle team, formerly known as “Team Garmin Cervélo,” has...
Garmin's cycle team, formerly known as “Team Garmin Cervélo,” has been renamed “Team Garmin Barracuda” due to the change of co-sponsors
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Migros, the huge Swiss retail cooperative and owner of the...
Migros, the huge Swiss retail cooperative and owner of the SportXX and Outdoor by Sport XX stores, is the new main sponsor of SAC, the Swiss alpine club. It is one of three main sponsors and the exclusive supporter of the youth section. Currently, SAC counts some 135,000 members. In ...
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Odlo is the new sponsor of the Ghost Factory Racing...
Odlo is the new sponsor of the Ghost Factory Racing Team of female mountain bikers
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For the first time in its more than 200 years...
For the first time in its more than 200 years of existence, Schöffel will launch an advertising campaign on TV in the German-speaking countries. The campaign will be launched in autumn 2012 and will be complemented by a trade marketing initiative on the points of sale.
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Brunton, the American brand of outdoor accessories owned by...
Brunton, the American brand of outdoor accessories owned by Fenix Outdoor, has just launched its European website under bruntoneurope.com
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Deuter offers a new smartphone app that is set to...
Deuter offers a new smartphone app that is set to be a full package for mountaineering enthusiasts. The tool comprises the planning of mountain hikes and climbs, topographic maps, a compass and an altimeter. The user can even shoot photos and the app provides the name and additional information on ...
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Trekmates, the British maker of outdoor apparel, has sealed a...
Trekmates, the British maker of outdoor apparel, has sealed a deal with the British Association of International Mountain Leaders (BAIML). In early December, at the general assembly of BAIML, Trekmates handed over the first 500 softshell jackets to around 150 BAIML members who attended the meeting. The gear was jointly ...
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For the fourth year in a row, Timberland will be...
For the fourth year in a row, Timberland will be the official footwear and outerwear sponsor of the Sundance Film Festival beind held Jan. 19-29 in Utah. The company will provide shoes and apparel from its Earthkeepers collection for filmmakers attending the festival, and is launching an interactive environmental initiative ...
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Adidas Outdoor has added Florian Hill, a mountaineer and adventurer,...
Adidas Outdoor has added Florian Hill, a mountaineer and adventurer, to its team of sponsored athletes
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Pertex, the maker of durable fabrics, has agreed to be...
Pertex, the maker of durable fabrics, has agreed to be the sponsor of the Innov_ex conference to be held in Lancaster, Britain, from April 18-19, 2012, for the 10th consecutive time
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Aku has relaunched its website, presenting a series of photographs...
Aku has relaunched its website, presenting a series of photographs intended to portray the mountain as a place full of life and humanity. It also illustrates the various initiatives taken by the Italian producer of outdoor shoes to protect the environment. The portal has a full catalog of Aku's collection ...
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Jack Wolfskin will sponsor the Alpine World Ski Championships through...
Jack Wolfskin will sponsor the Alpine World Ski Championships through an agreement for four years
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The Outdoor Sports Valley initiative of France announces that the...
The Outdoor Sports Valley initiative of France announces that the next edition of the Tecnica Maxi-Race du Lac d'Annecy will take place on May 26-27 of next year. Participants can still sign up, although the number of participating athletes is limited. Last year, some 1,200 trail-runners joined the event, many ...
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Gore-Tex has joined forces with Armada Skis, the producer of...
Gore-Tex has joined forces with Armada Skis, the producer of higher-end snow wear
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Carinthia, the traditional Austrian sleeping bag brand, will show at...
Carinthia, the traditional Austrian sleeping bag brand, will show at Ispo with its own booth for the first time
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Salewa has been awarded the “economy prize” of its native...
Salewa has been awarded the “economy prize” of its native state of South Tyrol, Italy, in the category “investment” for its new headquarters based in Bolzano
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Kimberlee Viera has been named financial director of Icebreaker's U.S....
Kimberlee Viera has been named financial director of Icebreaker's U.S. operations
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Dani Reiss, chief executive and president of Canada Goose,...
Dani Reiss, chief executive and president of Canada Goose, has been named Canada's Entrepreneur of the Year 2011 by Ernst & Young
