All Marketing articles – Page 76
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News briefs
Nomad has decided to label its Dutch origin on its...
Nomad has decided to label its Dutch origin on its new product line for the spring/summer season 2012. The labeling is very subtle, but on each product it is pointed out to consumers where the label Nomad comes from. Until now, the brand has not placed any importance on its ...
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News briefs
Aku is joining Arc'teryx, Gore-Tex and other sponsors as premium...
Aku is joining Arc'teryx, Gore-Tex and other sponsors as premium partner for a photo contest around the theme of “Mountain.Moves,” intended to illustrate the more dynamic aspects of mountaineering. The best shots received before Aug. 15 by the organizer, Salem Frucht, will be rewarded with prizes of up to €3,000 ...
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News briefs
Mammut will be launching a big international online and offline...
Mammut will be launching a big international online and offline marketing campaign on the occasion of its 150th anniversary next year. An anniversary book including diverse mountaineering stories will be sold by retailers and in bookshops from autumn next year. A special anniversary collection will also be launched for next ...
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News briefs
Tatonka will be launching a new print campaign, planned for...
Tatonka will be launching a new print campaign, planned for January 2012. It will promote the new “Skill 30” daypack, which weighs only 860g. Mood films to support the promotion and to promote the brand image will be forwarded to Tatonka retailers in January 2012, in order to support the ...
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News briefs
The North Face will be the new title sponsor of...
The North Face will be the new title sponsor of the Freeski Open of New Zealand, being held Sept. 1 to 18. Völkl, the former (and founding) title sponsor, will still be the event's presenting sponsor. This year's event, the seventh annual Freeski Open, includes slopestyle, halfpipe and big mountain ...
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News briefs
Patagonia is expanding its presence in the trail-running category, linking...
Patagonia is expanding its presence in the trail-running category, linking up with Krissy Moehl, the ultra runner, and growing its line of trail-running shoes. Moehl and the member s of Patagonia's Ultra Running Team will have a full line of the brand's products to wear for training and competition. The ...
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News briefs
Deuter is cooperating with Gibbon, slackline pioneer and market leader...
Deuter is cooperating with Gibbon, slackline pioneer and market leader in its segment, for a marketing campaign this summer. From June until the beginning of September, about 100 specialist leathergoods stores in Germany are decorating their shop windows with slacklines and impressive photos to create awareness of the Deuter campaign ...
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News briefs
Salomon has signed a sponsorship deal with Greg Hill, a...
Salomon has signed a sponsorship deal with Greg Hill, a record-breaking ski mountaineer based in British Columbia who has already been connected with Arc'teryx, another brand of Amer Sports. Hill is the first person to have climbed and skied over a total of two million vertical feet on more than ...
