All Marketing articles – Page 70
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News briefs
The Scandinavian Outdoor Group (SOG) has announced the award winners...
The Scandinavian Outdoor Group (SOG) has announced the award winners that were picked by an international jury of journalists that came together in Åre, Sweden, at the end of June. For summer 2013, the overall winner is the “Biom Hike” boot from Ecco, while the sustainability award goes to the ...
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News briefs
Polartec has honored a couple of brands for their products...
Polartec has honored a couple of brands for their products using Polartec fabrics with the APEX Award 2012. This year's winning brands and their products, which will hit the European stores in autumn, are: 66° North (“Eldborg Jacket”), Eider (“Uphill Jacket & Uphill Pant”), Karpos (“Marmolada Jacket”), Kjus (“Equilibrium Jacket”), ...
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News briefs
Patagonia launches the “Vote the Environment” campaign, in which it...
Patagonia launches the “Vote the Environment” campaign, in which it asks customers to learn about the environmental records of the candidates for the next presidential elections in the U.S. and vote for the world they live in. To achieve the campaign's objectives, Patagonia has partnered with the rock band Wilco, ...
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News briefs
Gregory is new sponsoring partner of hiking tour operators in...
Gregory is new sponsoring partner of hiking tour operators in Germany and Austria: The companies Clearskies and Alpinkreativ, an operator specializing in outdoor activities for women, will be supplied with gear packages for the customers.
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News briefs
After winning the ADI Design Index 2011 award of the...
After winning the ADI Design Index 2011 award of the Association of Industrial Design, Garmont has been awarded with an Italian prize for innovation called “Premio dei Premi” (Prize of the Prizes). The Italian footwear company was honored at the National Innovation Day at the Senate in Rome by the ...
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News briefs
To celebrate its 80th anniversary, Lundhags will put out its...
To celebrate its 80th anniversary, Lundhags will put out its “boot book,” a homage to life in the outdoors and to hiking boots. The book contains stories on shoe maintenance and care, on the philosophy of the Swedish company, and on the importance of craftsmanship for excellent footwear.
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Short stops
Grivel has signed a sponsorship agreement with the International Mountaineering...
Grivel has signed a sponsorship agreement with the International Mountaineering and Climbing Federation
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The Norwegian Design Council has given its Award for Design...
The Norwegian Design Council has given its Award for Design Excellence to Helly Hansen for its lightweight, packable Odin FastPack jacket
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News briefs
The North Face is supporting the brothers Eneko and Iker...
The North Face is supporting the brothers Eneko and Iker Pou of Spain and Hansjörg Auer of Austria on their current tour in Canada. They are climbing some virgin walls in the so-called Perfection Valley on Baffin Island. The next rescue helicopter is just 600 kilometers away – just in ...
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News briefs
Millet is going to give end consumers the opportunity to...
Millet is going to give end consumers the opportunity to test its products with the help of the mountain guides of Chamonix, the French town in the heart of the Mont Blanc region. Starting on July 2, they will congregate for the experience every Monday after 6 p.m. at two ...
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News briefs
Deuter has sealed a sponsoring deal with the teachers of...
Deuter has sealed a sponsoring deal with the teachers of JDAV, the youth organization of the German alpine club. The backpack brand will equip the teachers with the models “Rise” and “Guide Lite.” Deuter is confident that it will get valuable feedback from those young consumers to improve its products.
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Short stops
Trangoworld has launched a new version of its website...
Trangoworld has launched a new version of its website
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News briefs
Jack Wolfskin will act as the main sponsor of the...
Jack Wolfskin will act as the main sponsor of the IBU World Cup series for the next two years, starting with the 2012-13 winter season, under a contract signed through Infront Sports & Media. Additionally, the German outdoor company will be the top sponsor of the IBU World Championships to ...
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Luis Alberto Hernando, the leading Spanish skyrunning champion, is endorsing...
Luis Alberto Hernando, the leading Spanish skyrunning champion, is endorsing the Grifone brand of outdoor clothing, which is going to return to this year's OutDoor show
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News briefs
Deuter is already back to school: The backpack company has...
Deuter is already back to school: The backpack company has launched a website, fitfuerdenschulstart.de (“fit to go to school”), which is dedicated to schoolkids and their parents. The site is not only for the presentation of product, but gives advice on health, nutrition and other issues. It even includes recipes ...
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News briefs
Odlo announced a contract to be the official supplier of...
Odlo announced a contract to be the official supplier of underwear for about 470 people involved with all the German national ski teams. The contract has been signed initially for two years. It will cover all the German athletes competing at all levels in all the disciplines covered by the ...
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News briefs
Montane, the U.K. brand of high-end apparel, has collected some...
Montane, the U.K. brand of high-end apparel, has collected some £15,000 (€18,760-$23,500) to be donated to the Mountain Rescue England & Wales (MREW) for its excellent work. In a U.K. showroom, the effort, which took two years of fundraising, was celebrated in early May. MREW is basically carried by volunteers. ...
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News briefs
Pentland Brands, the parent company of Berghaus, Ellesse, Speedo and...
Pentland Brands, the parent company of Berghaus, Ellesse, Speedo and other brands, has been recognized as one of the best places to work in the U.K., ranking higher than any other sports company in the country. It took the 16th spot on the list established annually by the Great Place ...
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News briefs
Garmin is new title sponsor of Prorace Berlin, a race...
Garmin is new title sponsor of Prorace Berlin, a race for cycling professionals that will take place in that city on June 12. Meanwhile, the specialty company for mobile navigating solutions has announced that in early May, it cracked the historical mark of 100 million sold items. While it took ...
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Millet will sponsor for the next three years the Catalonian...
Millet will sponsor for the next three years the Catalonian federation that organizes the Spanish region's ski mountaineering championship
