All Marketing articles – Page 70
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News briefs
Tatonka will be launching a new print campaign, planned for...
Tatonka will be launching a new print campaign, planned for January 2012. It will promote the new “Skill 30” daypack, which weighs only 860g. Mood films to support the promotion and to promote the brand image will be forwarded to Tatonka retailers in January 2012, in order to support the ...
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News briefs
The North Face will be the new title sponsor of...
The North Face will be the new title sponsor of the Freeski Open of New Zealand, being held Sept. 1 to 18. Völkl, the former (and founding) title sponsor, will still be the event's presenting sponsor. This year's event, the seventh annual Freeski Open, includes slopestyle, halfpipe and big mountain ...
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News briefs
Patagonia is expanding its presence in the trail-running category, linking...
Patagonia is expanding its presence in the trail-running category, linking up with Krissy Moehl, the ultra runner, and growing its line of trail-running shoes. Moehl and the member s of Patagonia's Ultra Running Team will have a full line of the brand's products to wear for training and competition. The ...
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News briefs
Deuter is cooperating with Gibbon, slackline pioneer and market leader...
Deuter is cooperating with Gibbon, slackline pioneer and market leader in its segment, for a marketing campaign this summer. From June until the beginning of September, about 100 specialist leathergoods stores in Germany are decorating their shop windows with slacklines and impressive photos to create awareness of the Deuter campaign ...
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News briefs
Salomon has signed a sponsorship deal with Greg Hill, a...
Salomon has signed a sponsorship deal with Greg Hill, a record-breaking ski mountaineer based in British Columbia who has already been connected with Arc'teryx, another brand of Amer Sports. Hill is the first person to have climbed and skied over a total of two million vertical feet on more than ...
