All Marketing articles – Page 68
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Short stops
Yeti, the German sleeping bag brand, has won the prestigious...
Yeti, the German sleeping bag brand, has won the prestigious Red Dot Design Award for its sleeping bag “Tuner “
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News briefs
Salewa is launching program to help Nepalese women to become...
Salewa is launching program to help Nepalese women to become sherpas. For each product sold from its 5Continents collection, the company will donate one euro to the ONG Empowering Women of Nepal, which organizes a two-year training program for them in the areas of trekking and tourism.
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News briefs
Vibram is partnering with the Melloblocco event, the largest bouldering...
Vibram is partnering with the Melloblocco event, the largest bouldering meeting in the world bringing together thousands of climbers. The event in Northern Italy will be held May 3-6. A certified resoler from Vibram will be on hand to put new soles on shoes using the material of your choice ...
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News briefs
GPS brand Falk Outdoor has sealed a sponsoring deal with...
GPS brand Falk Outdoor has sealed a sponsoring deal with Delius Klasing, a German publisher of a wide range of sports-related consumer magazines, including the magazine Bike, which is title sponsor of five major events across Europe: Falk will act as official navigation supplier at the Sympatex Bike Festival at ...
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Satra, the U.K.-based technology center for research and development in...
Satra, the U.K.-based technology center for research and development in the footwear sector, has granted its “Satra PPE Award” to OutDry Technologies in the category “best contribution to PPE production efficiency” due to the Columbia Sportswear subsidiary's one-step direct lamination process
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In cooperation with Sierra Club and the Sierra Magazine, Lowa...
In cooperation with Sierra Club and the Sierra Magazine, Lowa Boots has opened a demo center at Clair Tapaan Lodge in the Sierra Nevada, California
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News briefs
Hirotaka Takeuchi, the Japanese mountaineer, has sealed a sponsoring deal...
Hirotaka Takeuchi, the Japanese mountaineer, has sealed a sponsoring deal with Komperdell, the Austrian manufacturer of ski and trekking poles. The 40-year-old father of two aspires to be the first Japanese ever to climb all mountains higher than 8,000 meters. He already climbed 13 of them, some of them with ...
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News briefs
Eider has organized a giant treasure hunt in the streets...
Eider has organized a giant treasure hunt in the streets of Paris to launch its spring range, focusing on breathability. The concept of the game, called the Eider Urban Game by Gore-Tex, was that participants should find one of the personalities sponsored by the brand, using the latest geo-finding apps ...
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Mammut is the main sponsor of the Swiss Irontrail (200...
Mammut is the main sponsor of the Swiss Irontrail (200 kilometers), described as the toughest trail-running event in the alpine region
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News briefs
After 2005 and 2008, Vaude has again made it into...
After 2005 and 2008, Vaude has again made it into the final selection in the competition of Germany's family-friendliest enterprises. The competition is called “success factor family” and is supported by Chancellor Angela Merkel. Vaude was picked out of more than 530 applications. The company runs its own kindergarten and ...
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Sympatex is the main sponsor of the Lofoten Freeride 2012...
Sympatex is the main sponsor of the Lofoten Freeride 2012 in Norway
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News briefs
Adidas Outdoor is launching a free iPad app for outdoor...
Adidas Outdoor is launching a free iPad app for outdoor enthusiasts who want to read its outdoor magazine on their tablet. The app will enable users to view all the contents of the magazine, including interactive functions. For example, as part of a feature about two climbers tackling the Chimera ...
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News briefs
Paul Hubner, chief executive of Baffin, the Canadian brand of...
Paul Hubner, chief executive of Baffin, the Canadian brand of “polar-proven” outdoor footwear and clothing, is doing it again. He will be leading a 230-kilometer trek across Baffin Island in the Arctic to test a new range of clothing. He will go on the expedition together with his sons Mark, ...
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News briefs
Ueli Steck has joined the World Team of Béal, the...
Ueli Steck has joined the World Team of Béal, the big French supplier of mountaineering ropes and harnesses. Born at Emmental in Switzerland in 1976, he has been climbing mountains since the age of 12. He has developed a specialty of ascending them alone, fast. His latest achievement was climbing ...
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News briefs
An outdoor brand has won one of the prestigious Red...
An outdoor brand has won one of the prestigious Red Dot design awards for 2012. The “Bering -3º” sleeping bag by Nordisk is made of ultra-fine woven threads with a coating of microfine carbon particles to enhance insulation, and uses synthetic filling made from Advansa Thermo Dry Soft. Specialist retailers ...
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News briefs
Leki, Meindl, Lowa and Deuter continue to push their joint...
Leki, Meindl, Lowa and Deuter continue to push their joint concept of speed hiking, at least in Germany. The four companies are inviting their retail customers to seminars to be held during April and May. The 1.5-day sessions train interested retailers or their staff in becoming a speed hiking instructor. ...
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News briefs
Backcountry Access (BCA) reached an extremely high level of awareness...
Backcountry Access (BCA) reached an extremely high level of awareness with a film broadcast on YouTube that has been viewed by at least 730,000 people. The film shows an athlete, Meesh Hytner, taking part in a grass-roots snowboard freeriding event and getting into trouble with loads of snow. The rider ...
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News briefs
Haglöfs is accompanying the launch of its skiing products range...
Haglöfs is accompanying the launch of its skiing products range with the sponsorship of the Scandinavian Big Mountain Championships. The event, which will take place in May at Riksgränsen in Kiruna, Swedish Lapland, is billed as the world's oldest and most prestigious freeskiing competition. Haglöfs has become its lead sponsor, ...
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Primaloft has extended its partnership with the Banff Mountain Film...
Primaloft has extended its partnership with the Banff Mountain Film Tour for 2012
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The carabiner “Magnetron GridLock” of Black Diamond has won both...
The carabiner “Magnetron GridLock” of Black Diamond has won both the prestigious IF Design and Plus X awards
