All Marketing articles – Page 72
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News briefs
Adidas Outdoor is launching a free iPad app for outdoor...
Adidas Outdoor is launching a free iPad app for outdoor enthusiasts who want to read its outdoor magazine on their tablet. The app will enable users to view all the contents of the magazine, including interactive functions. For example, as part of a feature about two climbers tackling the Chimera ...
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News briefs
Paul Hubner, chief executive of Baffin, the Canadian brand of...
Paul Hubner, chief executive of Baffin, the Canadian brand of “polar-proven” outdoor footwear and clothing, is doing it again. He will be leading a 230-kilometer trek across Baffin Island in the Arctic to test a new range of clothing. He will go on the expedition together with his sons Mark, ...
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News briefs
Ueli Steck has joined the World Team of Béal, the...
Ueli Steck has joined the World Team of Béal, the big French supplier of mountaineering ropes and harnesses. Born at Emmental in Switzerland in 1976, he has been climbing mountains since the age of 12. He has developed a specialty of ascending them alone, fast. His latest achievement was climbing ...
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News briefs
An outdoor brand has won one of the prestigious Red...
An outdoor brand has won one of the prestigious Red Dot design awards for 2012. The “Bering -3º” sleeping bag by Nordisk is made of ultra-fine woven threads with a coating of microfine carbon particles to enhance insulation, and uses synthetic filling made from Advansa Thermo Dry Soft. Specialist retailers ...
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News briefs
Leki, Meindl, Lowa and Deuter continue to push their joint...
Leki, Meindl, Lowa and Deuter continue to push their joint concept of speed hiking, at least in Germany. The four companies are inviting their retail customers to seminars to be held during April and May. The 1.5-day sessions train interested retailers or their staff in becoming a speed hiking instructor. ...
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News briefs
Backcountry Access (BCA) reached an extremely high level of awareness...
Backcountry Access (BCA) reached an extremely high level of awareness with a film broadcast on YouTube that has been viewed by at least 730,000 people. The film shows an athlete, Meesh Hytner, taking part in a grass-roots snowboard freeriding event and getting into trouble with loads of snow. The rider ...
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News briefs
Haglöfs is accompanying the launch of its skiing products range...
Haglöfs is accompanying the launch of its skiing products range with the sponsorship of the Scandinavian Big Mountain Championships. The event, which will take place in May at Riksgränsen in Kiruna, Swedish Lapland, is billed as the world's oldest and most prestigious freeskiing competition. Haglöfs has become its lead sponsor, ...
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Short stops
Primaloft has extended its partnership with the Banff Mountain Film...
Primaloft has extended its partnership with the Banff Mountain Film Tour for 2012
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The carabiner “Magnetron GridLock” of Black Diamond has won both...
The carabiner “Magnetron GridLock” of Black Diamond has won both the prestigious IF Design and Plus X awards
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Mountain Hardwear's climbers Tim Emmett and Klemen Premrl have successfully...
Mountain Hardwear's climbers Tim Emmett and Klemen Premrl have successfully managed to climb the Spray On Helmcken Falls in Canada, recognized as one of the most difficult ice-climbing routes in the world
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News briefs
W.L. Gore and Norrøna have entered into an agreement with...
W.L. Gore and Norrøna have entered into an agreement with a Norwegian ski area, Røldal, and to the local ski competitions the Røldal Freeride World Tour and the Røldal Freeride Challenge. Under the agreement, Gore and Norrøna will act as the official suppliers of technical ski and snowboard wear. The ...
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Short stops
Salomon has struck an agreement with FEEC, a hiking association...
Salomon has struck an agreement with FEEC, a hiking association in the Catalonian region of Spain, to promote the sport of trail-running and other less intense activities such as “fast and light hiking”
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The North American division of Scarpa is now the official...
The North American division of Scarpa is now the official footwear sponsor of Boulder-based Alpie World Ascents, a network of mountain guides
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Carinthia, the Austrian brand of sleeping bags and apparel, supplies...
Carinthia, the Austrian brand of sleeping bags and apparel, supplies the 530 volunteer members of Carinthia's mountain rescue team with its “G-Loft Light Jackets”
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REI, the big outdoor retail chain in the U.S., has...
REI, the big outdoor retail chain in the U.S., has selected Vibram for the second year in a row as Vendor Partner of the Year
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Mountain Equipment sponsors Florian Heuber, a 14-year-old boy who has...
Mountain Equipment sponsors Florian Heuber, a 14-year-old boy who has already succeeded in climbing various mountains with the difficulty degree up to 8a
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News briefs
REI has named Vibram USA its 2011 Vendor Partner of...
REI has named Vibram USA its 2011 Vendor Partner of the Year in its annual awards program, for the second year in a row. The honor was announced at the Outdoor Retailer show, along with the three divisional awards: Black Diamond Equipment for camp/travel; Thule for action sports; and Merrell ...
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Trangoworld is sponsoring Teresa Troya, a 31-year-old who became Spain's...
Trangoworld is sponsoring Teresa Troya, a 31-year-old who became Spain's bouldering champion last year
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News briefs
The Conservation Alliance Legacy Fund has reached its goal of...
The Conservation Alliance Legacy Fund has reached its goal of a $3.5 million endowment thanks to a pledge from The North Face to give $750,000 over three years. The Legacy Fund's earnings cover the Conservation Alliance's operating expenses. It was launched in January 2008 and grew to $2.75 million when ...
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News briefs
Beal, the French outdoor equipment brand, has renewed its partnership...
Beal, the French outdoor equipment brand, has renewed its partnership with the French Mountaineering and Climbing Federation (FFME) until 2015. In addition, Beal's Diablo climbing rope will be available for use at the this year's World Climbing Championships in Paris this September. The Diablo uses Unicore proprietary technology, which links ...
