All Outdoor Industry Compass articles in Volume 13, Issue 9-10 – Page 4
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News briefsCake joins Scandinavian Outdoor Group, partners with Polestar
Cake, the award-winning Swedish company established in 2016 as a “high-performance zero-emission off-road motorcycle brand” by the founder of POC Sport, Stefan Ytterborn, has joined the Scandinavian Outdoor Group (SOG) as its newest member. Cake is headquartered in Stockholm. Cake also just announced that it has expanded the brand partnership ...
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News briefsOsprey draws online shoppers to physical retailers
Osprey, the U.S. backpack specialist from Cortez, Colorado, has launched the “Buy Online, Fit In-Store Program” to support independent retailers while reopening after the Corona shutdowns. The program is designed to bring consumers to brick-and-mortar retail partners. Customers who have purchased qualified backpack models on osprey.com after April 1 are ...
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News briefs
Former Nike executive hired by Higg Co.
Higg Co., the developer of the Higg Index for the measurement of the sustainability of textile products, has hired Del Hudson, a former executive of Nike, as its new vice president of marketing and communications. Hudson spent 20 years at Nike on communication and sustainability at various locations. He then ...
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News briefsItaly’s outdoor industry promotes nature and tourism
The Italian Outdoor Group (IOG) has launched Outdoor Italia, a social media campaign to promote the country’s natural areas through the images and voices from these places and with regular news from the outdoor brands that are participating in the initiative. The campaign features brand ambassadors, alpine guides and tourist ...
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News briefs
Pascal Aymar has passed away
Pascal Aymar, a well-known and influential figure in the sports and outdoor sector, passed away on May 6, after suffering a heart attack. The 63-year-old Frenchman, based in the Annecy region, was most recently working as a consultant and vice president of the French association Outdoor Sports Valley (OSV). After ...
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ArticleHi-Tec’s weak international sales weigh on Apex’s revenues
California-based Apex Global Brands, previously called Cherokee Global Brands, saw revenues for its fourth fiscal quarter ended on Feb. 1, 2020 fall by 10 percent to $5.5 million, as Hi-Tec and Magnum royalty revenues declined internationally. The management blamed this on the uncertainty surrounding Brexit and exchange rate fluctuations. This ...
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ArticleCallaway’s sales and profit plunge
(SGI) Callaway Golf Co. saw sales for the first quarter decline by 14 percent to $442.3 million, weighed down by the impact of Covid-19 on its golf equipment and softgoods businesses, including the recently acquired Jack Wolfskin brand. Currency fluctuations negatively affected revenues by $4 million. The gross margin decreased ...
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ArticleFenix Outdoor banks on e-commerce after a weak quarter
Martin Nordin, chief executive of Fenix Outdoor International, expressed optimism about a recovery in the outdoor industry after the coronavirus pandemic is over, considering that it has outperformed other industries during past recessions, especially in Europe. He added that the epidemic’s negative effect on travel should lead people to look ...
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News briefsRussia's Red Fox suspends production
The St. Petersburg-based outdoor company Red Fox has temporarily stopped production of all outdoor products due to the Covid-19 pandemic. Russia’s outdoor industry has been badly hit by the virus, and citizens are no longer allowed to travel and exercise outside their homes. As a result, there is virtually no ...
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News briefsGoPro's sales drop by more than half
In line with its previous warning, GoPro reported a turnover of $119 million in the first quarter, more than half the $243 million level of the year-ago period. The transition to a more efficient and profitale direct-to-consumer model reduced operating expenses mitigating the decline in the gross margin, which was ...
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News briefsA boom in e-commerce for Kathmandu
Kathmandu, the new owner of Oboz and Rip Curl, said its sales over the internet jumped by between 250 and 300 percent in April because of the coronavirus lockdowns, with the domestic Australian market growing the most. Only two of its 327 stores are now closed, and the company says ...
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ArticleThe 2018/19 ski season was this millennium’s best
The numbers for the 2019/20 snow sports season are not in yet, but it was not good apparently, partly because it was cut short by the coronavirus epidemic. However, the 2018/19 season was the best in 20 years or more in terms of visits to the ski resorts, according to ...
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ArticleStore closures weigh on Johnson Outdoors’ sales and profits
Johnson Outdoors’ earnings for its second fiscal quarter, ended on March 27, declined by 7 percent from the year-ago period to $20.4 million. In response to the Covid-19 crisis, the group has cut travel and non-essential spending, deferred capital expenditures and scaled operations down to match demand. Johnson’s total revenues ...
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ArticleOrtovox launches interactive, digital safety lab platform
In close cooperation with the Verband Deutscher Berg- und Skiführer (VDBS – German mountain and ski guide association), and its numerous professional mountain guides and athletes, the German brand Ortovox has launched an interactive multimedia training platform called “Safety Academy Lab Ice.“ The program, part of the brand’s Safety Academy, ...
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News briefsEFTTA postpones European Fishing Tackle Trade Exhibition
The board of directors of the European Fishing Tackle Trade Association (EFTTA) have decided to postpone EFTTEX 2020, originally scheduled June 11-13 in Prague, Czech Republic, due to the Covid-19 pandemic. Olivier Portrat, chief executive of the EFTTA, said that Prague has been confirmed as the host city for the ...
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ArticleDigital presentation of Oberalp’s summer 2021 highlights and sustainability report 2019
The Oberalp Group will present the summer 2021 highlights of its Salewa, Dynafit, Wild Country, Evolv and Pomoca brands live and internationally with simultaneous translations on the Internet on May 20 at 17:00 CET. The mountain sports company with headquarters in South Tyrol, Italy, is reacting to the current restrictions ...
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News briefsSherpa and tentree Europe change order windows
Source: Bradshaw Taylor Wolfgang Jahn, European sales manager, Sherpa and tentree After reviewing all internal processes during the shutdown, Sherpa and tentree Europe will adjust their order periods in order to optimize the collaboration with their retailers. According to Sherpa’s and tentree’s European sales manager Wolfgang Jahn, ...
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News briefsPyua upcycles fabric leftovers to antibacterial face masks
The German brand Pyua, known for sustainable functional clothing and closed recycling cycles, is now producing face masks from remnants of functional fabrics for midlayers that are normally thrown away. The masks offer clear advantages over conventional cotton or polyester masks: they do not absorb moisture, dry quickly, and the ...
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News briefsTNF opens Covid-19 Explore Fund in the UK, Germany, France and Italy
The North Face (TNF) has opened the application process for its Covid-19 Explore Fund. With the new fund worth €1 million, the outdoor brand wants to provide critical financial support to people and organizations that make adventure possible, such as mountain guides and climbing coaches, or urban climbing gyms and ...
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News briefsBergzeit creates more visibility for sustainable products
With the start of the 2020 summer season, mountaineering specialist Bergzeit is focusing on greater visibility for sustainable products in its online shop. Under the project name “MUT,” formed from the initial letters of “Mensch” (mankind), “Umwelt” (environment) and “Tier” (animal), and also the German word for “courage,” products can ...
