All Digitalization articles – Page 6
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ArticleBurton transforms retail experience with NewStore’s omnichannel platform
NewStore, a leading omnichannel store solution from Berlin, has revealed that Burton Snowboards has started to run its stores on the NewStore Omnichannel Platform. With a mobile point of service (mPOS) and inventory and fulfillment solutions available on iPhone apps, the snowboard company’s stores will benefit from a more intuitive ...
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ArticleNew EU Platform-to-Business regulation for fair Internet business
On July 12, 2020, a new Platform-to-Business Regulation (P2B) came into force in the European Union to ensure more transparency and fair competition from Internet marketplaces and online platforms. One of the reasons for the new quidelines is that the business of the affiliated retailers is largely dependent on the ...
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News briefs
Wolverine appoints VP of advanced concepts & innovation
Barry McGeough has been named Wolverine Worldwide’s new vice president for advanced concepts & innovation. McGeough has worked in the footwear and technical apparel industry for 20 years. Highlights of his career include innovation and product development for brands such as Calvin Klein, Tommy Hilfiger, The North Face and Speedo, ...
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News briefsFjällräven takes trekking virtual with Fjällräven Classic TV
Building on the success of virtual Fjällräven Classic events in Germany and Denmark, Fjällräven will live stream all of its legendary long-distance treks online this summer: China starts on July 30 at 7.00 CET; Sweden on Aug. 7 at 16.00 CET; the UK on Aug. 27at 12.00 CET; and the ...
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News briefsSport 2000 concludes first virtual order show, announces results for first half of 2020
Sport 2000 Germany completed its first virtual order event, the Order Show 4 / Running Special. Retailers were able to obtain all relevant information on a specifically developed platform until June 28. Around 350 retailers attended the virtual show. Suppliers received a list of the retailers who visited their digital ...
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ArticleBergzeit strengthens IT division and CSR management
Bergzeit is strengthening its management team with Alexander Bednarz as head of IT. Bednarz is an internationally experienced e-commerce and software specialist. The graduate in business informatics will be responsible for the newly structured areas of business intelligence, online product management, software development and network & systems. The expansion and ...
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News briefsGoPro‘s Hero8 Black now works as an HD webcam
GoPro announced that its flagship Hero8 Black camera now functions as a 1080p high-definition, wide-angle webcam. Users can update their Hero8 Black with a beta-release of the new firmware and install the new GoPro Webcam desktop utility to use their camera as a webcam. The GoPro Webcam desktop utility is ...
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ArticleIspo Shanghai with new visitor record
Ispo Shanghai closed on July 5 with a total of 17,776 visitors in three days, 14 percent more than a year ago – a pretty good result considering that it was the first major show in our industry to be held offline after the cancellation of Ispo Beijing and other ...
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News briefs
Pentland focuses on core brands and invests in sustainability and digitalization
Having completed a “strategic review,” Pentland Brands will be refocusing on its core brands: Speedo, Berghaus, Endura, Canterbury, Mitre, Ellesse, Kickers and SeaVees. To this end, it will “hibernate” the Boxfresh brand of men’s shoes and lay off about 350 employees from its headquarters in the U.K. According to Pentland ...
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News briefsVibram Sole Factor Mobile Lab goes virtual
The Vibram Sole Factor Mobile Lab, a mobile workshop that has been on the road since 2015 in Italy and Europe at trade shows, sporting events and other occasions to enable the individual fitting of shoes by re-soling them with a Vibram sole, will now be available online. The customization ...
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ArticleIspo’s first live digital conference inspires and informs
The digital conference Ispo Re.Start Days premiered on June 30 and July 1. Around 100 company representatives and industry experts from about 50 countries met in a studio at the Munich exhibition center or joined online from their home or corporate offices to discuss the new start of the sporting ...
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News briefsRab presents 2020 online Banff Centre Mountain Film and Book Festival
British outdoor brand Rab, a subsidiary of Equip Outdoor Technologies, will return as presenting partner of the Banff Centre Mountain Film and Book Festival for the third consecutive season when the festival opens this fall. The 2020 festival will take place from Oct. 31 to Nov. 8 and will be ...
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News briefsOcean, European Outdoor, Banff and Green Screen film tours go digital
After three successful tour premieres in February and March with many stars on stage in front of completely sold-out audiences, followed by the official tour start through Europe, the International Ocean Film Tour Vol. 7, the Banff Mountain Film Festival World Tour 2020 and the Green Screen Tour 2020, like ...
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ArticleThe winners of the Scandinavian Outdoor Award
The Scandinavian Outdoor Group (SOG) has announced the winners of the Scandinavian Outdoor Award for the coming spring/summer season. Due to travel restrictions associated with the Covid-19 pandemic, the jury selected this year’s winners - one main winner and four category winners – not in the mountains of Austria, but ...
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News briefsArc’teryx goes digital with the Climbing Academy
Like all other brands, the Canadian outdoor clothing brand Arc’teryx had to cancel this year’s physical events such as the Arc’teryx Climbing Academy because of the Covid-19 pandemic. Having considered the possibilities, the brand has now developed a digital version. The online event will take place live from Aug. 24 ...
