All Digitalization articles – Page 4
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News briefsYou can send your avatar to Ispo Beijing 2021
Source: ISPO Beijing While the upcoming Ispo Munich will be held entirely digitally, Ispo Beijing will be held physically and as planned from Jan. 14 to 16. However, since the majority of the world outside China will hardly be able to travel to ...
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News briefsPeak Performance collaborates with The Fabricant to digitize its collection
The textile industry – creative but slow to seize on new technologies – is undoubtedly not the most environmentally friendly industry on the market. To move towards sustainability, brands and consumers need to keep up with innovations, among them digital clothing. To ensure the long-term sustainability of fashion production, ...
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News briefsHoka One One and Outbound Collective partner for second #EveryoneOutside film series (video)
Performance footwear brand Hoka One One and the Outbound Collective , a website and app designed to help travelers find local adventures, tours and accommodations around the globe, have joined forces to launch a series of films that enhance and expand the stories of underrepresented athletes and leaders within ...
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News briefsVF opens multi-brand store in Milan
The VF Group has opened its first multi-brand store on a surface of 2,000 square meters on three levels in a landmark building near Milan’s cathedral. Named after its address, Orefici11 carries three brands – Timberland , The North Face and Napapijri – with dedicated ...
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ArticleArc’teryx opens first Icon Store with flexible DTC services
Arc’teryx has launched a new retail store concept called The Icon Store . The first store was opened in Walnut Creek, California, on Nov. 12 with 77 square meters of floor space, inspired “by wood-frame backcountry huts.” The compact store is designed to streamline the shopping experience by showcasing ...
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News briefsKlarna explores the future of shopping
Klarna has launched a new initiative called the Future Shopping Lab , a research project that examines how different aspects of shopping and retail experiences might look like in the future. In its first project, the Swedish-based global shopping service is exploring the future of the postal mailbox, “transforming ...
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ArticleA glimpse into next year’s Ispo shows
(SGI) The three top executives of Messe München charged with Ispo ’s development and digital transformation – Tobias Gröber, Jeanettee Loos and Markus Hefter – gave a few details about the format of the next Ispo Munich and OutDoor by Ispo shows at the ...
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News briefs
Norrøna partners with American Mountain Guide Association
The Norwegian snowsports and outdoor brand Norrøna has announced a partnership with the American Mountain Guide Association (AMGA). The AMGA, an educational non-profit, is dedicated to being a leader in education, standards, and advocacy for professional guides and climbing instructors in the U.S. Norrøna will support the AMGA ...
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News briefsFischer presents health and wellness webinars with Lynsey Dyer
Fischer Sports North America announced that a six-week workshop with Lynsey Dyer , the Fischer athlete, called the Showing Up Workshops, will start on Nov. 9. The online course is geared toward anyone looking to improve their mental and physical state for the coming year. A weekly 30-minute webinar ...
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ArticleColumbia restructures senior leadership to support omni-channel, digital plans
Columbia Sportswear Company announced a series of senior leadership changes executing on transition plans, supporting the company’s omni-channel plans for growth and unlocking digital opportunities. Before Thomas Cusick , executive vice president and chief operating officer, will retire from the company after 18 years in the second half ...
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News briefsMammut kicks off digital brand convention
Chief executive Oliver Pabst kicked off Mammut ’s Digital Brand Convention on Monday, Oct. 19 at 1 pm CET, with a public event. The convention will continue throughout the week. Normally, the Mammut community meets in person for the convention, but due to Covid-19, it was moved online. ...
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News briefsOR Winter Market will be digital only
Outdoor Retailer ( OR ), the largest U.S. trade show for the outdoor industry, is launching Outdoor Retailer Winter Online , a “digital marketplace and enhanced online experience” designed to bring the winter sports and outdoor communities together online to network, learn and discover what’s new in the industry. ...
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ArticleSOG is climate positive, will focus on circular economy and turns 20 in 2021
The Scandinavian Outdoor Group ( SOG ), comprising 74 Scandinavian outdoor brands, had its Fall Networking Day at the beginning of October. Because of the Covid-19 pandemic, the event was held digitally, with a total of 85 participants. Sara Wänseth , who has been the general secretary of ...
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ArticleBergzeit to publish bouldering survey; launches online clinics
Bouldering has experienced a greater increase in popularity than almost any other sport. “This is due to the general fitness and movement trend, which we, as a mountain sports company, have also been feeling for some time. Mountain sports today no longer mean just spending time in the mountains, but ...
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ArticleWolverine takes its buyers conference digital
Because of Covid-19 and its related safety measures, Wolverine Worldwide has expanded its partnership with Envoy B2B and taken its buyers conference digital. The American company was obliged to cancel its Global Brand Conference for this year, depriving its 12 brands of a means to introduce their new products to ...
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ArticleGlobal talks on digital tax prolonged to 2021
The 137 countries involved in talks on base erosion and profit shifting (BEPS) due to the digitalization of the economy have agreed to keep working towards an agreement on the taxation of digital companies by mid-2021, thus acknowledging that they will fail to strike a deal by the end of ...
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ArticleOberalp Virtual Convention to focus on women; introduction of new brand expected
As the first ” Oberalp Virtual Convention ” in May 2020 was extremely positive for the Italian company and its brands Salewa , Dynafit , Wild Country , Evolv and Pomoca with more than 37,000 clicks, and as ongoing travel restrictions due to the Covid-19 ...
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ArticleHelly Hansen personalizes online customer experiences to increase RPS
Helly Hansen , the Norwegian manufacturer of outdoor apparel and workwear, sells directly to customers in 19 stores around the world and online to an international audience. The marketing team at the company’s Norwegian headquarters and the U.S. e-commerce team have partnered with Kibo , an extensible, unified commerce ...
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News briefs
Bollé Brands launch new digital B2B platform
Bollé Brands has started implementing a new digital B2B program, consecutively in Europe and the U.S., as a service to its retail clients. It involves a new internet platform with clear product descriptions and intuitive ordering tools, supported by an advanced ERP system and inventory management program. Monitored by ...
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News briefs
Eurobike will be trade-only, limited to 10,000 visitors per day
Physical attendance at the special Nov. 24-26 edition of the Eurobike show in Friedrichshafen will be limited to 10,000 trade-only visitors per day. Only 400 exhibitors will participate in the leading European bike show, compared with more than 1,400 in September 2019. Described by the organizers as ”The Place ...
