All Digitalization articles – Page 5
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News briefs
Hohenstein debuts its Digital Fitting Lab
Hohenstein , the family-owned testing, certification and research company for textiles, has developed what it calls a Digital Fitting Lab for brands, retailers and suppliers. The German company is inviting such companies to consult its engineers and designers, through workshops or the Hohenstein Academy , to adapt their existing ...
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ArticleShopify moves Canadian head office, shifts to more permanent remote work
Canadian software company Shopify Inc. has announced that it will vacate its headquarters at 150 Elgin Street in Ottawa and move to an office tower on Laurier Avenue. The 170,000 square foot space served over 850 Shopify employees prior to the Covid-19 pandemic. In May, when the company announced ...
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ArticleKlarna becomes the most valuable financial start-up in Europe
Klarna , a Swedish online payment service provider with headquarters in Stockholm, raised $650 million in an equity funding round, which values the whole company $10.65 billion. Klarna claims that the valuation ranks it as the highest-valued private fintech in Europe and the 4th worldwide. The funding round was ...
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ArticleTretorn strengthens management team in efforts to accelerate DTC transition
Tretorn , the Swedish footwear, outdoor apparel and rainwear specialist, continues to reinforce its management team as it seeks to overhaul its business model and develop direct-to-consumer channels. In the summer of 2019, the company, which was established in 1891, appointed Magnus Månsson as its new chief executive. ...
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ArticleIspo Munich: New hybrid concept for 2021
Ispo.com published an interview with exhibition director Markus Hefter giving insights into the next Ispo Munich , which will open its doors from Sunday, Jan. 31, to Wednesday, Feb. 3, 2021. In the interview, Hefter explains the newly developed hybrid concept of physical and digital participation opportunities. ...
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ArticleNatureTrack Film Festival goes virtual in October
The third annual NatureTrack Film Festival (NTFF), usually taking place in Los Olivos, Calfornia, is going virtual due to the Covid-19 pandemic. Dozens of documentaries and short films from 21 countries will be available online for a global audience Oct. 9-18. Individual tickets for single program blocks are sold for ...
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News briefs
Will the first virtual Thin Air Gear Show be canceled?
We’ve previously reported on the Thin Air Gear Show , a new virtual trade show concept that promised to fill the hole left after the Covid-19 pandemic forced the cancellation of all physical shows in the USA. Gearjunkie.com has now published an article that makes us wonder whether the ...
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News briefsArc’teryx launches virtual product advisor for consumers
If consumers can’t make it to a store, but have questions about the new Arc’teryx autumn product line, they can now make an appointment online with the new Virtual Advisor . The Canadian brand claims that the 30-minute appointments, which are available worldwide but currently only in English, will ...
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News briefsWolverine uses predictive analytics to optimize merchandising
Through a new global strategic partnership with First Insight , a leading digital product testing and decision-making platform headquartered in Warrendale, Pennsylvania, Wolverine Worldwide is planning to further leverage data in its product decision making process, enabling its brands to increase speed-to-market, sell-in, sell-through and reduce markdowns. To ...
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ArticleEDM Executive Survey: Sports and outdoor brands are pushing DTC
While experiencing generally lower orders from retailers, primarily because of the coronavirus outbreak, more than two-thirds of sports and outdoor brands responding to our survey intend to further develop their own direct-to-consumer (DTC) operations, relying more on their own websites than on those of third-party e-tailers.
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News briefsTextile microfiber summit set for March 2021
The Microfibre Consortium , a non-profit organization registered in the UK, will hold an online edition of its Fibre Fragmentation Summit on March 23-26, 2021 in partnership with Planet Textiles , a well-known sustainability event owned by the publisher of Ecotextile News . Since the inaugural Microfibre Leadership ...
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News briefs
POC extends e-tailing team
Source: POC Ines Radacher POC , the Swedish manufacturer of helmets, goggles, body protection, clothing and accessories, is expanding its internal online retail (e-tailing) division due to the increasing digitalization of the retail sector. Therefore, Ines Radacher was appointed to the new position of ...
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News briefs
WFSGI starts task force to digitalize product information
In a letter to its members, the World Federation of the Sporting Goods Industry (WFSGI) has announced the creation of a “Digitization of Product Information” task force, co-chaired by Decathlon and VF Corporation and aiming to promote digital labelling and best practices within the sporting ...
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OpinionOpinion: The new distribution landscape
The transformation of the B2B offline distribution as the sole chain to reach consumers to an online propelled distribution landscape has, as we all know, been accelerated by the lockdowns caused by the Covid-19 outbreak. As most offline-focused brands are now busy developing or updating their digital strategies, some ...
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News briefsCES 2021 moves to an all-digital experience
The Consumer Electronics Show ( CES ) 2021, scheduled to run from Jan. 6-9, 2021 in Las Vegas, will become “an all-digital experience” on the same dates, the Consumer Technology Association (CTA) announced. CES is regarded as the most influential tech event in the world, also covering the ...
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News briefsArc’teryx launches first online skills academy
Arc’teryx is hosting the brand’s first digital consumer experience program through the launch of its 2020 Digital Climbing Academy . Designed to provide a similar experience to an in-person program, the upcoming Digital Climbing Academy will serve as a space for participants to celebrate mountain culture, connect with the ...
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ArticleGarmin hit by cyber attack
Garmin confirmed that the company was the victim of a cyber attack on July 23 in which some of Garmin’s systems were encrypted by outsiders, resulting in a significant failure of the company’s popular fitness tracking services. The German news site Spiegel Online reported indications that the company ...
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News briefsAlpina launches virtual showroom
In the time of the coronavirus pandemic, German Alpina Sports , supplier of sports glasses, goggles, helmets and protectors and part of the Uvex Group , offers its dealers a virtual showroom on its website, where the product innovations for next season are presented and explained. The design of the ...
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News briefsTNF offers free virtual Summer Base Camp to consumers (Video)
The North Face ( TNF ) has announced its new, free summer camp program. The purely virtual initiative, aimed at families, runs from Monday, July 20 to Friday, July 31. As part of the summer base camp, launched by the TNF athlete team, participants of all ages ...
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News briefsOutdoor Retailer Online opens July 21
Outdoor Retailer ’s new online event, Outdoor Retailer Online , begins with three days of live programming from July 21-23, 2020. The outdoor community can register for free at www.outdoorretaileronline.com to gain access to all education and events, both live and on-demand sessions. Speakers will lead conversations on ...
