All Executive changes articles – Page 74
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News briefs
Hydro Flask has hired Dena Blevins as its new creative...
Hydro Flask has hired Dena Blevins as its new creative director. Blevins most recently served at Starbucks Coffee as creative, global promotion and brand director. During her 10-year tenure there, she helped guide the strategic direction and global execution of the company's seasonal in-store promotions and brand. In her new ...
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News briefs
Lifestraw, the Dutch-based producer of water filters and purifiers that...
Lifestraw, the Dutch-based producer of water filters and purifiers that recently joined the Conservation Alliance in the U.S., has appointed Try Trimmer as national sales manager, based in Seattle, for the North American market. Lifestraw says he is bringing ten years of experience in wholesale, retail and key account management. ...
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Short stops
Marty Pomfry, a former executive of Nike and Fossil, has...
Marty Pomfry, a former executive of Nike and Fossil, has been appointed by Patagonia as general manager of its Japanese subsidiary
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News briefs
Patagonia has hired Marty Pomphrey to serve as general manager...
Patagonia has hired Marty Pomphrey to serve as general manager of Patagonia Japan. He will be reporting to John Collins, vice president of global sales. Pomphrey is replacing Takasuki Tsujii, who has stepped down after 10 years. Tsujii has been with Patagonia for 20 years in all, working his way ...
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News briefs
5.11 Tactical has appointed Felipe Zardo as senior vice-president and...
5.11 Tactical has appointed Felipe Zardo as senior vice-president and general manager of omni-channel retail. Zardo was previously the company's vice-president of digital commerce. Prior to joining 5.11 Tactical, Zardo led Nike's digital commerce in Europe and Brazil and served as the global general manager for Nike's SNKRS app. Prior ...
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News briefs
Tenson has hired Fredrik Abrahamsson to oversee the company's sales...
Tenson has hired Fredrik Abrahamsson to oversee the company's sales and marketing efforts to reboot and rejuvenate the 70-year-old outdoor fashion brand. Abrahamsson, who took on the role this month, co-founded a sports fashion and lifestyle brand, WearColour, in 2010 and held previous positions at Oakley, Burton, Hurley and Eastpak. ...
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News briefs
McTrek, the German-based outdoor retail chain acquired by the AS...
McTrek, the German-based outdoor retail chain acquired by the AS Adventure Group in mid-2017, has appointed Marc Rietbrock to the newly created position of marketing and omni-channel manager. The 51-year-old manager reports directly to Dominik Poley, chief executive of McTrek. Rietbrock comes with 20 years of experience in e-commerce and ...
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News briefs
Jack Wolfskin, which was recently acquired by Callaway Golf Co....
Jack Wolfskin, which was recently acquired by Callaway Golf Co. at the end of last year, has appointed Diana Seung as general manager for its North American subsidiary in Salt Lake City. She was previously executive vice president of merchandising at Backcountry.com. She also worked as vice president of e-commerce ...
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News briefs
Vasque has reshuffled its marketing team and added several new...
Vasque has reshuffled its marketing team and added several new positions to help transform the American outdoor shoe brand and get closer to the people who wear its shoes. Joe Peters has been named marketing director. He has a wealth of retail and brand experience and was in demand planning ...
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News briefs
Adidas Outdoor has beefed up its marketing department with the...
Adidas Outdoor has beefed up its marketing department with the appointment of Sonja Michels as manager of European brand communications, responsible for the Adidas Terrex brand the Five Ten sub-brand. She has produced adventure films for Globetrotter, Deuter and other brands. She has also been working for the annual European ...
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News briefs
Oase Outdoor has amalgamated the functions of its former sales...
Oase Outdoor has amalgamated the functions of its former sales directors for the U.K. and Continental Europe, Simon Roberts and Dennis Hvam, who have left the company. Their roles have been reassigned to Gert Johansson, who has been appointed to the new position of sales director at the Danish group. ...
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News briefs
Targeting international expansion, Pentland Brands announced a new executive team...
Targeting international expansion, Pentland Brands announced a new executive team structure today. Richard Newcombe, who is now in charge of the group's footwear division, will add the responsibility of president for Europe, the Middle East and Africa (EMEA) across the whole brand portfolio, which includes Berghaus, Ellesse and Speedo, among ...
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News briefs
The Hohenstein Group has announced Lutz Lehmann as chief executive...
The Hohenstein Group has announced Lutz Lehmann as chief executive of global strategies. In his new role, he will directly oversee Hohenstein's sales, marketing and business-development teams. For the past eight years, Lehmann served as chief executive of Hermes Hansecontrol Group. Prior to Hansecontrol, he held various roles at TÜV ...
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News briefs
Johnson Outdoors has hired Larry Baab as group vice president...
Johnson Outdoors has hired Larry Baab as group vice president of its camping and watercraft divisions. He will be overseeing the camping brands Eureka and Jetboil and the watercraft brands Old Town, Ocean Kayak and Carlisle, with operations in Binghamton, New York; Manchester, New Hampshire; and Old Town, Maine. He ...
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News briefs
An outdoor industry veteran, Steve Fowler, has become the general...
An outdoor industry veteran, Steve Fowler, has become the general manager of HDWool, a British supplier of wool sourced from British farmers. He takes the place of Genady Fedotov, who has become a self-employed wool trader, the original business of H.Dawson, parent company of HDWool. Fowler's appointment follows a recent ...
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News briefs
Camelbak's new director of softgoods and sport is Mike Valvano,...
Camelbak's new director of softgoods and sport is Mike Valvano, who will be based out of the hydration specialist's headquarters in Petaluma, California. Valvano, who ran his own brand management agency, Graphite, will oversee product management and strategy in domestic and international markets. Graphite helped active lifestyle brands such as ...
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News briefs
Timo Perschke, the founder and chief executive of Pyua, left...
Timo Perschke, the founder and chief executive of Pyua, left the German company on Sept. 1. His departure took place a few weeks after some of the company's retail partners expressed concerns about the planned sale of its products on the web store of Tchibo, a Hamburg-based retail chain known ...
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News briefs
Wolverine Worldwide has elevated Chris Hufnagel to the role of...
Wolverine Worldwide has elevated Chris Hufnagel to the role of global brand manager of Merrell, the largest brand in its portfolio. He replaces Sue Rechner, who is leaving the company after two years in the post. Hufnagel is a 10-year veteran of the American group. Among other roles, he served ...
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Short stops
Lenzing has named Filip Miermans head of corporate communications and...
Lenzing has named Filip Miermans head of corporate communications and investor relations, to replace Waltraud Kaserer, who is moving to the public affairs department
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News briefs
On Aug. 27, Matt Hickman will become the new global marketing...
On Aug. 27, Matt Hickman will become the new global marketing manager at Montane, with oversight of marketing strategy and e-commerce at the U.K.-based brand of outdoor apparel and gear. According to Jake Doxat, managing director, he will also be joining Montane's management committee. For the past three years, Hickman has ...
