All General Outdoor articles – Page 280
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News briefs
Tecnica partners with H-Farm on vocational training for the sports industry
Tecnica Group has signed a partnership agreement with H-Farm, the innovation hub in Ca’ Tron, near Venice, Italy, which combines investment, business consulting and digitally-enhanced educational programs. The partnership includes digital courses for Tecnica employees and new educational programs to train both current and future workers in the sports industry. ...
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News briefs
Silva changes distributor in France
Silva, the Swedish company best known for its compasses and headlamps, will change its distributor in France. The new partner, Sport Pulsion, will take over all distribution rights in France from Scandinalp/Loisiralp, Silva’s partner for the past eight years, effective June 1. Loisiralp has also just lost Deuter to the ...
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News briefs
Swedish Naturkompaniet to expand to Norway
According to Sportfack, the Swedish outdoor chain Naturkompaniet plans to open both an e-commerce shop and stationary stores in the Norwegian market later this year. CEO Henrik Hoffman sees great opportunities in the expansion. In neighboring Finland, Naturkompaniet is already represented under the name Partioaitta. Recruitment and preparations are reportedly ...
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ArticleRecord sales for Polygiene in Q4
In a business update, Polygiene said its sales for the fourth quarter soared by 41.4 percent to a record 26.9 million Swedish kronor (€2.7m-$3.2m). The company added that British subsidiary Addmaster, which was acquired earlier in 2021, had even stronger growth, with revenues rising by as much as 69.2 percent, ...
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News briefs
Brand Machine Group goes global with newly acquired U.S. outdoor brand Penfield
SGB Media reports that U.K.-based Brand Machine Group (BMG) has acquired U.S. outdoor brand Penfield, founded in 1975 and based in Massachusetts. BMG, a global licensing specialist, said it would begin Penfield’s global wholesale rollout this January for its fall/winter 2021 men’s and women’s collections; both will feature the brand’s ...
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News briefs
Wildberries launches German online store
Wildberries, Russia’s biggest online retailer, has just rolled out its online store in Germany. Germany brings the number of markets in which the company operates up to ten. Wildberries began its expansion in Europe in 2020, starting with an online store in Poland. Most recently, it also entered the Israeli ...
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News briefs
Cifra presents an antiviral garment collection
Cifra, the Milan-based seamless fabric developer, has presented an apparel range made with Q-Skin, an innovative yarn powered by Amni Virus-Bac Off that offers permanent antiviral protection. This polyamide yarn was developed by Rhodia-Solvay Group and distributed by Fulgar, an Italian firm working with Cifra for several years. Unlike dyeing ...
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News briefs
VF releases product traceability maps
VF Corp. has made single files available for download to trace the supply chain for certain products through its last four of its five tiers. Each extends from finished product assembly (tier one) back through material production, raw material processing and raw material conversion (tier four), with raw material cultivation ...
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News briefs
Rudolf Group introduces bio-based water-repellent textile treatments
Rudolf Group, the chemical company headquartered in Geretsried, Germany, has launched two new durable water-repellent (DWR) textile treatments for outdoor and sports apparel that are said to be entirely based on natural ingredients. Ruco-Dry Bio CGR is made from natural waste that accumulates as a by-product during the processing of ...
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ArticleSherpa Adventure Gear donates over 200,000 school days
Source: Sherpa Adventure Gear Nepali outdoor brand Sherpa Adventure Gear has donated more than 200,000 school days to Nepali children in 2020. “We are committed to the legacy of Tashi Sherpa and take seriously our social responsibility to provide opportunities for the next generation in Nepal,” commented ...
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News briefsSchöffel launches digital brand experience for retailers
Schöffel has opened a “Digital Brand Space,” making its entire brand world a virtual experience. The German outdoor company’s retail partners can enter the digital, three-dimensional space at any time and from anywhere in the world and access information and photo and video material from the Schöffel collections. The brand ...
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ArticleDeuter publishes social report 2019/20
German backpack specialist Deuter has published its social report for the 2019/2020 fiscal year. With the Covid-19 pandemic, the year was a real challenge in terms of social responsibility. Above all, Deuter made the health and safety of all employees and suppliers a top priority. Measures adopted jointly with all ...
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ArticleFEDAS/vds president Herzog supports retailers in fight for fair lockdown regulations
The Association of German Sports Retailers (vds) and the Federation of European Sports Retailers (FEDAS) have published a joint press release in Germany in which they welcome the activities initiated by Boris Lehmann of Laufladen in Erfurt, Udo Siebzehnrübl of Intersport Siebzehnrübl and a new interest group of German winter ...
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News briefsOutdoor pants “with a fly that works for women“ launched on Kickstarter
With her Chickfly pants, Californian ecological entrepreneur, Anna Birkás, wants to bring special, women-specific outdoor pants to the global market. Birkás set out to address the “bathroom problem” that women in the outdoors face. While men can go pee with privacy anywhere, women experience a lack of access or breach ...
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News briefsAclima with new distribution partner in Austria
Source: © Michael Will Michael Will, Travel Outfitting Agency With sales specialist Michael Will and his company Travel Outfitting Agency, Norwegian merino specialist Aclima is strengthening its presence on the Austrian market with immediate effect. The distribution agency’s existing portfolio comprises numerous outdoor brands, including the entire ...
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News briefs
Garmin Italy with executive changes
Garmin Italy has appointed Sara Cesarotti as marketing and communication manager for the sports, outdoor, and automotive sectors. Cesarotti was hired from Google Italy, where she served as retail marketing manager. The company has also announced changes in its Marine division, where Carlo Brevini has been promoted to sales & ...
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News briefs
Bergans to open new brand store in Trondheim
Bergans of Norway will open a new brand store in the Norwegian city of Trondheim. Anett Kolstad, the brand’s retail director, said that she has been looking for a vacant retail space in the city for quite some time and has now found what she says is “the perfect venue” ...
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News briefs
Danish retail chain Eventyrsport acquires stake in outdoor experience portal
Danish outdoor chain Eventyrsport, which operates 13 physical stores and an online store that is also available in Swedish, has bought into Outdoor365 ApS, a Danish outdoor experience portal. Outdoor365 has organized the country’s largest outdoor festival in Ry since 2015 and last year launched an online portal where users ...
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News briefsScandinavian Outdoor Award nominees are online
The Scandinavian Outdoor Group (SOG) has announced the nominees of the Scandinavian Outdoor Award fall/winter 2021/22. The jury process is carried out online due to the Covid-19 pandemic. The jury has products sent home to try out in their own outdoor backyard; the jurors will then discuss the products in ...
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News briefsMoncler launches jacket collection made entirely of sustainable materials
Moncler is launching a jacket collection made entirely of sustainable materials for men, women and children as part of its Born to Protect plan. The plan was announced last October as the brand’s strategic commitment to a sustainable future with five main pillars: combating climate change, integrating the circular economy ...
